Done With Being Out-Marketed By People With Half Your Experience?
For consultants and service providers who built their business on relationships — and are done marketing like they didn't.
Market Your Business the Way Your Clients Actually Find You
Through relationships, referrals and your stellar reputation—not posting endless content that no one reads.
The Expert Up Club is where you’ll move away from being a hidden gem and become a recognized and referable authority by defining a message that demands respect and a bespoke marketing rhythm that fits your life.
Everything you need to market like an expert who sells to the real world not the online business bubble
You’ll get:
- Expert Messaging Guide (so the right people immediately think of you)
- Twice monthly 1:1 hot seats with Dr. Mazur
- A 90-day marketing engine that requires less than 2 hours a week.
- Monthly copywriting feedback on your website, emails, or LinkedIn.
- Implementation Sessions to get your marketing shit done and dusted
- Guest expert workshops
$2500 PIF or
5 monthly payments of $500
Book a private tour now and get a free messaging diagnostic.
Walk away knowing exactly where your message is falling flat, whether you join us or not.
“The Expert Up Club is the best investment I’ve ever made, and I’ve been in business for 15 years!”
-Elise Enriquez, Productivity Consultant
At Your Level, Marketing Shouldn’t Be This HARD!
You’ve done the work.
- You’ve posted the posts.
- You’ve emailed the lists.
- You’ve niched, launched, branded, rebranded, and optimized those funnels to death.
- You’ve hired the coaches, tried the templates, and followed the rules.
- You've gotten referrals. Just not enough of them and never predictably.
But you’re still stuck wrestling with how to translate your decades of experience into marketing and a message that doesn’t make people’s eyes glaze over.
The problem: none of it was built for your business.
You were given a strategy for creators and influencers monetizing audiences of thousands, not for experts who need a handful of clients each year.
The Expert Up Club is for you if:
Your clients live in the real world, not just online.
They are corporate decision-makers and professionals who wouldn’t know a lead magnet if it bit them in the ass. They hire based on referrals, reputation, and credible conversations.
You are done with the internet games.
You have zero interest in becoming a full-time content machine for platforms that don’t even bring you leads. You want a strategy that fits without draining you.
You feel the visibility gap.
It’s frustrating to watch people with 1/4 of your experience win contracts just because they’re louder.
You’re tired of always being the smartest person in the room.
You want a brain trust of peers, fellow consultants, and B2B experts who actually understand the work you do.
Your expertise is undeniable.
It’s time your marketing caught up.
Book a private tour now and get a free messaging diagnostic.
Walk away knowing exactly where your message is falling flat, whether you join us or not.
They handed you another generic template and a copy of StoryBrand that didn’t work for your business.
Not on my watch.
Hi! I’m Dr. Michelle Mazur, author of The 3 Word Rebellion, and I’ve spent my career helping high-level experts stop sounding like everyone else. I lead Expert Up Club because I’m tired of seeing brilliant people get overshadowed by loud, mediocre marketing.
My Ph.D. in Communication means I understand the science of how your clients process your message — and how to persuade them without manipulative shenanigans. Before this, I spent seven years in corporate marketing for brands like Microsoft, Burt's Bees, and Kerrygold, where reputation and results matter more than algorithms.
If you book a private tour, you’ll meet with me—not a sales rep.
We’ll do a diagnostic of your current message and see if the club is the right move for your business.
How We Actually Get You Seen
Without Selling Your Soul to Social Media Satan
1. Start with Your Message (So People Know Why They Should Pay You)
People don’t buy into your expertise if they don’t get it.
Your message is either working for you—or working against you. Right now, yours could be doing more heavy lifting.
And here’s what most marketing “experts” won’t tell you: the message you need is fundamentally different from what works in the online business world.
Your clients aren’t looking for “transformation” or “soul-aligned” anything. They’re looking for credible experts who can solve real problems—and they want to know you’re the right choice based on your experience, not your personal story.
Enter the Expert Messaging Guide - Your new north star.
We’ll work together to distill your expertise into a set of key messages that:
- Attract the right audience (the ones ready to buy, not just “like”)
- Build trust before you even make the offer
- Make offers that feel natural and land with zero sleaze required
No more second-guessing. You’ll know exactly what to say to command attention and close the deal — whether you’re in a sales call, a referral conversation, or on stage.
2. Do Less Marketing, But Way Freakin’ Better
Most marketing advice out there is just an endless to-do list designed to keep you “busy,” not booked.
Inside The Club, we rip up that hustle-harder nonsense and build you a Do Less, But Better marketing plan that:
- Focuses only on what actually moves the needle (and gets clients in the door)
- Plays to your strengths, not someone else’s tired playbook
- Works without turning you into a full-time content machine (Hallelujah!)
Most members ditch at least 2 soul-sucking tactics—and see better results because of it. (Translation: You finally have time to, oh I don’t know… run your business and have a life?)
This is a real strategy that brings in clients because it’s built around how you work best and *gasp* how your best-fit clients like to buy.
No two members in The Club have the same strategy.
Because no two experts should.
3. Turn Your Marketing into a Fine-Tuned System
Once your message and strategy are locked in, it’s time to stop winging it and start treating marketing like the experiment it actually is.
Here’s how we roll:
- Launch smart marketing experiments that actually test what works
- Review results with expert eyes (no more wondering if you’re “just bad at marketing”)
- Double down on what brings in clients
- Ruthlessly ditch what’s not
The Result?
Relief. Confidence. And a marketing system you know is working—even when you’re not glued to your laptop.
4. The Smartest Room on The Interwebs
You’ve probably looked everywhere for a place to have these conversations — the real ones, about B2B sales cycles, corporate decision-makers, referrals, and proposals. The ones that have nothing to do with Instagram funnels or lead magnets.
It doesn’t exist anywhere else.
This is it.
The Club was created for people who have been around for a while, know their stuff, SEEN some shit, but are still getting buried under the visibility of influencers with a thimble of experience.
This space is a brain trust. A room full of generous, brilliant minds who have your back and share what actually works — people who’ve built real businesses for real clients and actually get what you’re up against.
Alongside Michelle, you'll work with Heidi Taylor, our Expert in Residence — nearly 30 years in sales, and the person you turn to when a referral goes cold, a client pushes back on price, or you need to follow up without feeling pushy.
This room is designed to challenge you, support you, and make you better at business. Not off-the-rack advice. Tailored to you.
She stopped marketing at her clients and started building relationships with them. Best month ever.
“Before, I was pouring energy into social media, email lists, and webinars—none of it landed with my corporate clients.
Once I got clear on my message, I gave myself permission to ditch all that and focus on relationships. That’s when things finally clicked.”
-Camille Rapacz, Leadership Consultant
Everything inside the Club leads to one thing:
a compelling message + a simple plan you can actually stick to
Month #1:
Make What You’re Already Doing MORE Effective
Most programs ask you to “add more.” More content, more posting, more tasks you don’t have capacity for.
Not here. The first 30 days are the calmest, simplest on-ramp you’ve ever had.
You don’t have to add a single new item to your marketing plate. We just make what you already do a hella of a lot more effective.
In the first 30 days, you’ll speak the language of your customers so you can SELL to them more easily.
Quick wins during Month #1:
- Your emails land better because they center your clients (and not your expertise)
- Referral conversations are more productive because people understand exactly WHO you serve.
- You start noticing exactly what your clients want (and what they’re really struggling with).
- Messaging suddenly feels less like guessing and more like “I know exactly what to say to resonate.”
Before your first 30 days in the club are over, those tasks will feel easier, faster, and more likely to get you paid.
Month #2:
Your Message Starts Bringing In Better Leads
This is where your message starts paying you back.
Using the raw gold from month one, we shape:
- Your problem statement (the one that clients instantly recognize themselves in)
- Your unique solution (the reason you’re the obvious choice)
This is the part where experts stop feeling “foggy” and start feeling… well, like experts.
Quick wins during Month #2:
- You can describe your work clearly
- People understand what you do without needing a dissertation.
- Leads get warmer (meaning they don’t show up on calls wondering what is you do…they know).(Hallelujah!)
- You sound more confident (because you ARE more confident)
- Your messaging goes from vague → sharp. Your value becomes instantly clear. Your expertise feels tangible again.
People know why they should hire you and only you.
You’ll find that you’re spending less time on your marketing, and yet seeing better results.
Month #3:
Turn Your Message Into a 90-Day Marketing Plan
Messaging is only powerful if it can be used.
So in Month 3, we translate everything into a simple 90-day marketing rhythm that fits your energy, your business, and your expertise.
This is where everything clicks.
Quick wins during Month #3:
- You can talk about your offer without rambling
- You know how to invite people in without feeling salesy
- You have a weekly marketing rhythm you can actually stick to
- You feel ready to be visible (because your message is rock solid)
By the end of 90 days: Your Expert Messaging Guide is DONE. You have messaging that leads directly into your offers. You know what to say, how to say it, and why it works.
Your marketing becomes faster, clearer, and easier.
And then? You head straight into the Marketing Retreat + Implementation Labs, where everything you built gets put into action.
If you’re sick of watching internet randos outshine you—book the darn tour.
Every 30-minute tour includes a free messaging diagnostic.
So whether you join or not, you’ll walk away knowing exactly what’s working—and where your message is falling flat.
She Built Her Marketing Around Conversations — and Grew Revenue 289%
Member:
Alana Swain
Business:
Fractional Business Manager
Target Market:
Small businesses
Problem
Alana had decades of sales experience and a business running on word-of-mouth—until she hit a ceiling and every marketing guru told her conversations were “selling, not marketing.”
The algorithm fed her tactics designed for online business owners: post consistently, build funnels, create content buckets, be everywhere. But her best work happened in conversation.
“Most marketers don’t believe that sales is marketing. They muddy the water. I’m like, sales is just a conversation. And my best work is in conversation.”
SUCCESS
She discovered that relationship-driven marketing IS marketing for B2B clients—and built a system around conversations, not content.
Alana clarified her messaging (doable business management with joy as a strategy), launched LinkedIn Local events, and focused on walkie-talkie meetings and virtual coffees instead of social media.
The result? Revenue grew 289%, with 70% coming from word-of-mouth. Her $695 Brain Back session feeds 50% of total revenue, often converting to long-term quarterly relationships.
“People come to me and they’re like, I don’t really know what you do because your website’s shit. But everyone says to come book with you.”
She achieved this without social media and before her website was even finished.
“What you’ve created is a fertile ground for experts to find a place to put down their roots. My roots are going deep and wide and I’m standing taller and so I’m getting the bookings, I’ve got the price point right, I’ve got the services refined.”
Want to Peek Inside Before Your Tour?
Every 30-minute tour includes a free Messaging Diagnostic. So whether you join or not, you’ll walk away knowing exactly what’s working—and where your message is falling flat.
Narrowing Her Niche Made Prospects Show Up 90% Pre-Sold
Member:
Bev Feldman
Business:
Email Automation Strategy & ConvertKit Specialist
Target Market:
Credentialled Professionals
Problem
Bev knew her work was different, but couldn’t articulate who she served in a way that made the right clients raise their hands.
She was getting sales calls, but people weren’t showing up pre-sold.
“I was starting to notice a pattern of the clients who lit me up the most—they both lit me up AND they had the funds to hire me. But I couldn’t quite articulate who these people were,” Bev shared.
SUCCESS
She narrowed her focus to credentialled professionals and refined her messaging—and prospects started showing up to sales calls 90% pre-sold.
After redoing the messaging sprints in the club, Bev shifted her entire website and welcome sequence to speak directly to professionals who didn’t start their business to become marketers—they just want email to work.
The result?
“People are pretty much already 90% there by the time they book a call with me. They’ve already decided. This is just a confirmation of that.”
Her pricing went up significantly, clients say yes within 12 hours, and sales calls stopped being about convincing—they became about confirmation.
“I think this is one of those inflection points where I’ve finally been like, oh, okay, what I’m saying is resonating with the right people.”
Your Experience Inside The Club
The Expert Messaging Guide Process
AI-facilitated drafting + Dr. Michelle's feedback on your shitty first draft = your complete message guide, done and dusted in 60 days or less
Moxie, my AI assistant and slayer of overthinking, drafts with you, pulling from your clients' actual words and your point of view. Work at your own pace, skip the endless theory, and walk away with a message that actually sells your expertise.
THE “DO LESS BUT BETTER”* MARKETING RETREATS
Create a 90-day marketing plan that actually results in sales.
Every 90 days, we come together as a community to map out what the next three months of successful marketing will look like for you.
You’ll define your “do less but better” marketing strategy, and you’ll define one marketing experiment so you can figure out what works for your business.
*(h/t to Greg McKeown’s Book Essentialism for the name)
MONTHLY COPYWRITING FEEDBACK SESSION
Want a second set of eyes on your sales page, homepage, about page or something else?
Every month, you’ll have the opportunity to submit one piece of copy and Dr. Michelle will provide you feedback to improve your copy and boost your conversions.
THE COMMUNITY
A curated community of kickass experts — your co-conspirators, collaborators, and occasional sanity-savers.
These people get what you do, will give you real feedback, and yes, might even become referral partners. We connect on a custom community forum built just for us. (Not Facebook. Never Facebook.)
GUEST EXPERT WORKSHOPS
Based on the community’s needs, we’ll have 2-3 expert workshops every quarter that help you more effectively market your business, build and nurture relationships, and grow your audience.
TWICE MONTHLY Hot seat Calls WITH DR. MICHELLE
Get your burning business, marketing, and messaging questions answered!
Tap into Dr. Michelle’s brains (and the community’s collective intelligence) to solve your business problems so you can move forward! Sessions are Live on Zoom, and you can always submit questions if you can’t be there live!
Book a private tour now and get a free messaging diagnostic.
Walk away knowing exactly where your message is falling flat, whether you join us or not.
Who's Inside The Club
9
average number of years in business
42%
B2B Consultants
35%
1:1 Service Providers
23%
Community/Program Leaders
“You seriously gather some of the BEST humans on the internet.”
“Michelle truly has a knack for bringing out the best in people and creating a vibrant ecosystem for us to learn, share, and evolve.
I’ve met some new life-long connections through this group and that is invaluable.”
-Andréa Jones, Social Media Strategist
Get the support you were promised in that $10K program— except this time, it’s real
(and a fraction of the price)
$2,500/Annually
(less than most members charge for one client project)
PIF Bonus: 2 Free Messaging & Marketing Tune-Up Sessions
Using Klarna’s payment plans also qualify for the paid-in-full bonus
Get Immediate Access to:
Expert Messaging Guide
Built with Moxie AI, done in 60-days
Quarterly “Do Less But Better” Marketing Retreats
Plan and test what works
Monthly Copy Feedback Sessions
Sharpen your copy & boost conversions
2×/month Hot Seat Calls with Dr. Michelle
Real-time strategy support
Ask Like an Expert with Heidi Taylor
Sales coaching for people who are allergic to being salesy
Curated Expert Community
Collaborate with peers who “get you”
Guest Expert Workshops
Learn fresh approaches that drive sales
2× 1:1 Message Tune-Up Sessions with Dr. Michelle
Private reviews to refine your messaging and marketing ($1,000 value)
5 Monthly Installments of $500
(Most Flexible In-House Payment Plan)
Annual commitment
Get Immediate Access to:
Expert Messaging Guide
Built with Moxie AI, done in 60-days
Quarterly “Do Less But Better” Marketing Retreats
Plan and test what works
Monthly Copy Feedback Sessions
Sharpen your copy & boost conversions
2×/month Hot Seat Calls with Dr. Michelle
Real-time strategy support
Ask Like an Expert with Heidi Taylor
Sales coaching for people allergic to being salesy
Curated Expert Community
Collaborate with peers who “get you”
Guest Expert Workshops
Learn fresh approaches that drive sales
Pay-in-Full for the Annual Plan = Immediate VIP Upgrade
Lock in a year, and you’ll get TWO (2) 60-minute 1:1 Tune-Up Sessions—a private review of your messaging and marketing to use anytime during your year in the club (Valued at $1,000)
Skip the years of trial and error and get your messaging dialed in — so you can focus on reaching the people who actually want to hire you.
(Payments via Klarna payment plan also qualify for the bonus)
Book a private tour now and get a free messaging diagnostic.
Walk away knowing exactly where your message is falling flat, whether you join us or not.
faq
Got questions? I’ve got answers!