Done With Being Out-Marketed By People With Half Your Experience?
For consultants and service providers who are done watching people with half their experience get chosen first.
Market Your Business with the Same Authority You Bring to Your Work
You’re the smartest person in the room — but the clients you want don’t know that yet.
The Expert Up Club is where you’ll move away from being a hidden gem and become a recognized industry authority by defining a message that demands respect and a bespoke marketing rhythm that fits your life.
For established consultants and service providers who sell to the real world not the online business bubble
You’ll get:
- Expert Messaging Guide (so the right people immediately think of you)
- Twice monthly 1:1 hot seats with Dr. Mazur
- A 90-day marketing engine that requires less than 2 hours a week.
- Monthly copywriting feedback on your website, emails, or LinkedIn.
- Implementation Sessions to get your marketing shit done and dusted
- Guest expert workshops
+ MORE!
$2500 PIF or
5 monthly payments of $500
Book a private tour now and get a free messaging diagnostic.
Walk away knowing exactly where your message is falling flat, whether you join us or not.
“The Expert Up Club is the best investment I’ve ever made, and I’ve been in business for 15 years!”
-Elise Enriquez, Productivity Consultant
At Your Level, Marketing Shouldn’t Be This HARD!
You’ve done the work.
- You’ve posted the posts.
- You’ve emailed the lists.
- You’ve niched, launched, branded, rebranded, and optimized those funnels to death.
- You’ve hired the coaches, tried the templates, and followed the rules.
But you’re still stuck wrestling with how to translate your decades of experience into marketing and a message that doesn’t make people’s eyes glaze over.
It’s exhausting to watch online hustlers with a fraction of your skill and experience killing it just because they know how to market themselves.
The problem isn’t you.
The problem is that the marketing playbooks and strategies you were given were built for creators and influencers who are monetizing an audience, not experts with high-stakes clients.
The Expert Up Club is for you if:
Your clients live in the real world, not just online.
They are corporate decision-makers and professionals who wouldn’t know a lead magnet if it bit them in the ass. They hire based on referrals, reputation, and credible conversations.
You are done with the internet games.
You have zero interest in becoming a full-time content machine for platforms that don’t even bring you leads. You want a strategy that fits without draining you.
You feel the visibility gap.
It’s frustrating to watch people with 1/4 of your experience win contracts just because they’re louder.
You’re tired of always being the smartest person in the room.
You want a brain trust of peers, fellow consultants, and B2B experts who actually understand the work you do.
Your expertise is undeniable.
It’s time your marketing caught up.
Book a private tour now and get a free messaging diagnostic.
Walk away knowing exactly where your message is falling flat, whether you join us or not.
They handed you another generic template and a copy of StoryBrand that didn’t work for your business.
Not on my watch.
Hi! I’m Dr. Michelle Mazur, author of The 3 Word Rebellion, and I’ve spent my career helping high-level experts stop sounding like everyone else. I lead Expert Up Club because I’m tired of seeing brilliant people get overshadowed by loud, mediocre marketing.
Why listen to me?
A decade of results. I’ve spent over 14 years helping consultants and service providers translate expertise into messages that get them seen, known, and hired.
A Ph.D. in Communication meaning that I understand the science of messaging, so I have a deep understanding of how your clients process your message and how to persuade them by building an argument for your work without any of the manipulative shenanigans.
Real-world corporate experience. I spent seven years in corporate marketing and market research for brands like Microsoft, Burt’s Bees, and Kerrygold. I know how marketing works in the real world where reputation and results matter more than algorithms.
I also co-host Duped: The Dark Side of Online Business, where I pull back the curtain on the marketing fluff that’s been wasting your time.
If you book a private tour, you’ll meet with me—not a sales rep.
We’ll do a diagnostic of your current message and see if the club is the right move for your business.
I know you’re done rolling the dice on generic advice and recycled frameworks that never freaking work for your business.
You want something built for real experts — so your expertise is what gets you hired, not how often you post.
How We Actually Get You Seen
Without Selling Your Soul to Social Media Satan
1. Start with Your Message (So People Know Why They Should Pay You)
People don’t buy into your expertise if they don’t get it.
Your message is either working for you—or working against you. Right now, yours could be doing more heavy lifting.
And here’s what most marketing “experts” won’t tell you: the message you need is fundamentally different from what works in the online business world.
Your clients aren’t looking for “transformation” or “soul-aligned” anything. They’re looking for credible experts who can solve real problems—and they want to know you’re the right choice based on your experience, not your personal story.
Enter the Expert Messaging Guide - Your new north star.
We’ll work together to distill your expertise into a set of key messages that:
- Attract the right audience (the ones ready to buy, not just “like”)
- Build trust before you even make the offer
- Make offers that feel natural and land with zero sleaze required
No more second-guessing. You’ll know exactly what to say to command attention and close the deal — whether you’re in a sales call, a referral conversation, or on stage.
2. Do Less Marketing, But Way Freakin’ Better
Most marketing advice out there is just an endless to-do list designed to keep you “busy,” not booked.
Inside The Club, we rip up that hustle-harder nonsense and build you a Do Less, But Better marketing plan that:
- Focuses only on what actually moves the needle (and gets clients in the door)
- Plays to your strengths, not someone else’s tired playbook
- Works without turning you into a full-time content machine (Hallelujah!)
Most members ditch at least 2 soul-sucking tactics—and see better results because of it. (Translation: You finally have time to, oh I don’t know… run your business and have a life?)
This is a real strategy that brings in clients because it’s built around how you work best and *gasp* how your best-fit clients like to buy.
No two members in The Club have the same strategy.
Because no two experts should.
3. Turn Your Marketing into a Fine-Tuned System
Once your message and strategy are locked in, it’s time to stop winging it and start treating marketing like the experiment it actually is.
Here’s how we roll:
- Launch smart marketing experiments that actually test what works
- Review results with expert eyes (no more wondering if you’re “just bad at marketing”)
- Double down on what brings in clients
- Ruthlessly ditch what’s not
The Result?
Relief. Confidence. And a marketing system you know is working—even when you’re not glued to your laptop.
4. The Smartest Room on The Interwebs
You’ve probably looked everywhere for a place to have these conversations — the real ones, about B2B sales cycles, corporate decision-makers, referrals, and proposals. The ones that have nothing to do with Instagram funnels or lead magnets.
It doesn’t exist anywhere else.
This is it.
The Club was created for people who have been around for a while, know their stuff, SEEN some shit, but are still getting buried under the visibility of influences with a thimble of experience.
This space is a brain trust. A room full of generous, brilliant minds who have your back and share what actually works — people who’ve built real businesses for real clients and actually get what you’re up against.
This room is designed to challenge you, support you, and make you better at business. Not off-the-rack advice. Tailored to you.
If you’re sick of watching internet randos get booked by the clients, you know you can help better — book the darn tour.
Every 30-minute tour includes a free Messaging Diagnostic. So whether you join or not, you’ll walk away knowing exactly what’s working—and where your message is falling flat.
A clearer message freed her from cookie-cutter marketing and led to her best month ever.
“Before, I was pouring energy into social media, email lists, and webinars—none of it landed with my corporate clients.
Once I got clear on my message, I gave myself permission to ditch all that and focus on relationships. That’s when things finally clicked.”
-Camille Rapacz, Leadership Consultant
Sounds Cool . . .
But Does it Work?
Here’s what is typical:
If you show up and do the work—around 2 focused hours a week (according to our members)—you’ll start seeing real traction.
When your message is dialed in and your strategy fits how you work, even a few intentional hours a week can shift everything.
Referral conversations get easier. Sales calls become about fit, not explaining what you do. You stop rewriting everything 14 times because you finally know what to say.
Here’s what you can expect inside The Club:
A clear, compelling message that actually sells your expertise within the first 90 days (maybe sooner) and positions your work as necessary, not nice to have.
Within the first month, you’ll ditch two or more draining tactics on average—without losing momentum. (Members report spending 6 hours less on marketing per month)
With the help of Moxie Bot, (the slayer of overthinking), she’ll help you get to the shitty first draft faster so you marketing gets done, the email gets sent, and the blog post published.
Faster content creation (with help from Moxie, your AI Asst., who can plan a month of emails in 10 minutes—once your message is dialed in).
Confidence in your marketing—even during personal chaos or slow seasons
Ditching The Online Business Playbook Led To 289% Revenue Growth
Member:
Alana Swain
Business:
Fractional Business Manager
Target Market:
Small businesses
Problem
Alana had decades of sales experience and a business running on word-of-mouth—until she hit a ceiling and every marketing guru told her conversations were “selling, not marketing.”
The algorithm fed her tactics designed for online business owners: post consistently, build funnels, create content buckets, be everywhere. But her best work happened in conversation.
“Most marketers don’t believe that sales is marketing. They muddy the water. I’m like, sales is just a conversation. And my best work is in conversation.”
SUCCESS
She discovered that relationship-driven marketing IS marketing for B2B clients—and built a system around conversations, not content.
Alana clarified her messaging (doable business management with joy as a strategy), launched LinkedIn Local events, and focused on walkie-talkie meetings and virtual coffees instead of social media.
The result? Revenue grew 289%, with 70% coming from word-of-mouth. Her $695 Brain Back session feeds 50% of total revenue, often converting to long-term quarterly relationships.
“People come to me and they’re like, I don’t really know what you do because your website’s shit. But everyone says to come book with you.”
She achieved this without social media and before her website was even finished.
“What you’ve created is a fertile ground for experts to find a place to put down their roots. My roots are going deep and wide and I’m standing taller and so I’m getting the bookings, I’ve got the price point right, I’ve got the services refined.”
Ready to See How it Works?
Every 30-minute tour includes a free Messaging Diagnostic. So whether you join or not, you’ll walk away knowing exactly what’s working—and where your message is falling flat.
The Expert Up Club gives you the most compelling message you’ve ever had and the weekly rhythm to turn that message into clients
(in less time than you think)
Once your message is locked in, you settle into a rhythm that keeps you moving.
Every two weeks, inside the Club follows the same simple structure:
Plan it.
Every other Monday, we map out your next two weeks of marketing together—specific, realistic, and based on your actual capacity. Then we do the work on the call.
You’d be surprised how much you can knock out with focus, accountability, and a room full of people doing the same thing.
Say it.
The following Monday, our Guest Expert in Residence Heidi Taylor leads an Ask Like an Expert hot seat session—focused entirely on the relationships side of your marketing.
Who to reach out to, how to follow up, what to say when it feels sticky. Heidi helps you move people forward without feeling pushy or slimy.
Celebrate it.
We wrap up the two-week rhythm by noticing what actually worked.
Most experts never pause long enough to see their marketing gaining traction. Please-Clap Friday changes that.
So you’re never staring at your calendar on a Monday morning, wondering what you’re supposed to be doing.
Meet Heidi Taylor,
Guest Expert in Residence
Alongside Dr. Michelle, you’ll be working closely with Heidi — who has been behind the scenes of my business for five years and now brings her expertise directly to Club members.
With nearly 30 years in sales and 14 years coaching established service-based business owners, Heidi works at the intersection of strategy and human psychology.
Heidi is the one you turn to when a referral goes cold, a client pushes back on your price, or you need to follow up without feeling pushy.
She’s also the person who helps you figure out how to reach out to someone you just know would be a perfect fit — without it feeling awkward or salesy.
Who is the Expert Up Club for?
1:1 Service Providers
Who want to book more business & fill their pipeline with right-fit clients.
B2B Consultants
Ready to get their expertise in front of decision-makers to secure more contracts
Program/community
leaders
Who want to grow their audience so they can reliably fill their programs.
Get the support you were promised in that $10K program— except this time, it’s real
(and a fraction of the price)
$2,500/Annually
PIF Bonus: 2 Free Messaging & Marketing Tune-Up Sessions
Using Klarna’s payment plans also qualify for the paid-in-full bonus
Get Immediate Access to:
6 Core Messaging Sprints
Build your Marketing Message Guide fast
Quarterly “Do Less But Better” Marketing Retreats
Plan and test what works
Monthly Copy Feedback Sessions
Sharpen your copy & boost conversions
2×/month Hot Seat Calls with Dr. Michelle
Real-time strategy support
Curated Expert Community
Collaborate with peers who “get you”
Guest Expert Workshops
Learn fresh approaches that drive sales
2× 1:1 Message Tune-Up Sessions with Dr. Michelle
Private reviews to refine your messaging and marketing ($1,000 value)
5 Monthly Installments of $500
(Most Flexible In-House Payment Plan)
Annual commitment
Get Immediate Access to:
6 Core Messaging Sprints
Build your Marketing Message Guide fast
Quarterly “Do Less But Better” Marketing Retreats
Plan and test what works
Monthly Copy Feedback Sessions
Sharpen your copy & boost conversions
2×/month Hot Seat Calls with Dr. Michelle
Real-time strategy support
Curated Expert Community
Collaborate with peers who “get you”
Guest Expert Workshops
Learn fresh approaches that drive sales
Pay-in-Full for the Annual Plan = Immediate VIP Upgrade
Lock in a year, and you’ll get TWO (2) 60-minute 1:1 Tune-Up Sessions—a private review of your messaging and marketing to use anytime during your year in the club (Valued at $1,000)
Skip the years of trial and error and get your messaging dialed in — so you can focus on reaching the people who actually want to hire you.
(Payments via Klarna payment plan also qualify for the bonus)
Book a private tour now and get a free messaging diagnostic.
Walk away knowing exactly where your message is falling flat, whether you join us or not.
Narrowing Her Niche Made Prospects Show Up 90% Pre-Sold
Member:
Bev Feldman
Business:
Email Automation Strategy & ConvertKit Specialist
Target Market:
Credentialled Professionals
Problem
Bev knew her work was different, but couldn’t articulate who she served in a way that made the right clients raise their hands.
She was getting sales calls, but people weren’t showing up pre-sold.
“I was starting to notice a pattern of the clients who lit me up the most—they both lit me up AND they had the funds to hire me. But I couldn’t quite articulate who these people were,” Bev shared.
SUCCESS
She narrowed her focus to credentialed professionals and refined her messaging—and prospects started showing up to sales calls 90% pre-sold.
After redoing the messaging sprints in the club, Bev shifted her entire website and welcome sequence to speak directly to professionals who didn’t start their business to become marketers—they just want email to work.
The result?
“People are pretty much already 90% there by the time they book a call with me. They’ve already decided. This is just a confirmation of that.”
Her pricing went up significantly, clients say yes within 12 hours, and sales calls stopped being about convincing—they became about confirmation.
“I think this is one of those inflection points where I’ve finally been like, oh, okay, what I’m saying is resonating with the right people.”
Everything inside the Club leads to one thing:
a compelling message + a simple plan you can actually stick to
Month #1:
Make What You’re Already Doing MORE Effective
Most programs ask you to “add more.” More content, more posting, more tasks you don’t have capacity for.
Not here. The first 30 days are the calmest, simplest on-ramp you’ve ever had.
You don’t have to add a single new item to your marketing plate. We just make what you already do a hella of a lot more effective.
In the first 30 days, you’ll speak the language of your customers so you can SELL to them more easily.
Quick wins during Month #1:
- Your emails land better because they center your clients (and not your expertise)
- Referral conversations are more productive because people understand exactly WHO you serve.
- You start noticing exactly what your clients want (and what they’re really struggling with).
- Messaging suddenly feels less like guessing and more like “I know exactly what to say to resonate.”
Before your first 30 days in the club are over, those tasks will feel easier, faster, and more likely to get you paid.
Month #2:
Your Message Starts Bringing In Better Leads
This is where your message starts paying you back.
Using the raw gold from month one, we shape:
- Your problem statement (the one that clients instantly recognize themselves in)
- Your unique solution (the reason you’re the obvious choice)
This is the part where experts stop feeling “foggy” and start feeling… well, like experts.
Quick wins during Month #2:
- You can describe your work clearly
- People understand what you do without needing a dissertation.
- Leads get warmer (meaning they don’t show up on calls wondering what is you do…they know).(Hallelujah!)
- You sound more confident (because you ARE more confident)
- Your messaging goes from vague → sharp. Your value becomes instantly clear. Your expertise feels tangible again.
People know why they should hire you and only you.
You’ll find that you’re spending less time on your marketing, and yet seeing better results.
Month #3:
Turn Your Message Into a 90-Day Marketing Plan
Messaging is only powerful if it can be used.
So in Month 3, we translate everything into a simple 90-day marketing rhythm that fits your energy, your business, and your expertise.
This is where everything clicks.
Quick wins during Month #3:
- You can talk about your offer without rambling
- You know how to invite people in without feeling salesy
- You have a weekly marketing rhythm you can actually stick to
- You feel ready to be visible (because your message is rock solid)
By the end of 90 days: Your Expert Messaging Guide is DONE. You have messaging that leads directly into your offers. You know what to say, how to say it, and why it works.
Your marketing becomes faster, clearer, and easier.
And then? You head straight into the Marketing Retreat + Implementation Labs, where everything you built gets put into action.
If you’re sick of watching internet randos outshine you—book the darn tour.
Every 30-minute tour includes a free messaging diagnostic.
So whether you join or not, you’ll walk away knowing exactly what’s working—and where your message is falling flat.
Scaled Back on Social Media & Started Doing “Less but Better” Marketing
“By being in fewer places, more intentionally, more consistently, and with a much deeper and richer commitment. I’m doing much better. I’m not on the edge of burnout anymore. And I do believe I’m going to figure marketing out. But not by myself.”
One of the biggest transformations for Diann was owning her expertise and realizing that most of the mass-marketed advice doesn’t work for experts.
-Diann Wingert, Coach for ADHD-ish Entrepreneurs
Stopped Over Marketing & Focused on What Works
“I emailed my list less because that’s not where I was getting clients from. SEO is.
I left three professional organziations. I took the pressure off myself to get on this zoom call and try and make connections. And I mean, that’s been lovely.”
-Pauline Wiles, Website Consultant
Your Experience Inside The Club
THE 6 CORE MESSAGING SPRINTS
Six focused sprints that build your Expert Messaging Guide — the north star for every piece of marketing you create.
Work at your own pace, do the work without wading through endless theory, and walk away with a message that actually sells your expertise.
THE “DO LESS BUT BETTER”* MARKETING RETREATS
Create a 90-day marketing plan that actually results in sales.
Every 90 days, we come together as a community to map out what the next three months of successful marketing will look like for you.
You’ll define your “do less but better” marketing strategy, and you’ll define one marketing experiment so you can figure out what works for your business.
*(h/t to Greg McKeown’s Book Essentialism for the name)
MONTHLY COPYWRITING FEEDBACK SESSION
Want a second set of eyes on your sales page, homepage, about page or something else?
Every month, you’ll have the opportunity to submit one piece of copy and Dr. Michelle will provide you feedback to improve your copy and boost your conversions.
THE COMMUNITY
A curated community of kickass experts — your co-conspirators, collaborators, and occasional sanity-savers.
These people get what you do, will give you real feedback, and yes, might even become referral partners. We connect on a custom community forum built just for us. (Not Facebook. Never Facebook.)
GUEST EXPERT WORKSHOPS
Based on the community’s needs, we’ll have 2-3 expert workshops every quarter that help you more effectively market your business, build and nurture relationships, and grow your audience.
TWICE MONTHLY Hot seat Calls WITH DR. MICHELLE
Get your burning business, marketing, and messaging questions answered!
Tap into Dr. Michelle’s brains (and the community’s collective intelligence) to solve your business problems so you can move forward! Sessions are Live on Zoom, and you can always submit questions if you can’t be there live!
Book a private tour now and get a free messaging diagnostic.
Walk away knowing exactly where your message is falling flat, whether you join us or not.
“You seriously gather some of the BEST humans on the internet.”
“Michelle truly has a knack for bringing out the best in people and creating a vibrant ecosystem for us to learn, share, and evolve.
I’ve met some new life-long connections through this group and that is invaluable.”
-Andréa Jones, Social Media Strategist
Get the support you were promised in that $10K program— except this time, it’s real
(and a fraction of the price)
$2,500/Annually
PIF Bonus: 2 Free Messaging & Marketing Tune-Up Sessions
Using Klarna’s payment plans also qualify for the paid-in-full bonus
Get Immediate Access to:
6 Core Messaging Sprints
Build your Marketing Message Guide fast
Quarterly “Do Less But Better” Marketing Retreats
Plan and test what works
Monthly Copy Feedback Sessions
Sharpen your copy & boost conversions
2×/month Hot Seat Calls with Dr. Michelle
Real-time strategy support
Curated Expert Community
Collaborate with peers who “get you”
Guest Expert Workshops
Learn fresh approaches that drive sales
2× 1:1 Message Tune-Up Sessions with Dr. Michelle
Private reviews to refine your messaging and marketing ($1,000 value)
5 Monthly Installments of $500
(Most Flexible In-House Payment Plan)
Annual commitment
Get Immediate Access to:
6 Core Messaging Sprints
Build your Marketing Message Guide fast
Quarterly “Do Less But Better” Marketing Retreats
Plan and test what works
Monthly Copy Feedback Sessions
Sharpen your copy & boost conversions
2×/month Hot Seat Calls with Dr. Michelle
Real-time strategy support
Curated Expert Community
Collaborate with peers who “get you”
Guest Expert Workshops
Learn fresh approaches that drive sales
Pay-in-Full for the Annual Plan = Immediate VIP Upgrade
Lock in a year, and you’ll get TWO (2) 60-minute 1:1 Tune-Up Sessions—a private review of your messaging and marketing to use anytime during your year in the club (Valued at $1,000)
Skip the years of trial and error and get your messaging dialed in — so you can focus on reaching the people who actually want to hire you.
(Payments via Klarna payment plan also qualify for the bonus)
Book a private tour now and get a free messaging diagnostic.
Walk away knowing exactly where your message is falling flat, whether you join us or not.
faq
Got questions? I’ve got answers!
You’re in
Good Company.
40+ established experts who ditched the wrong playbook — and started getting chosen first.
By the Numbers
9
average number of years in business
42%
B2B Consultants
35%
1:1 Service Providers
23%
Community/Program Leaders