Message Strategy for B2B Consultants to Communicate the Benefits of Your Work to ALL the Stakeholders who Ultimately Decide to Hire You.
After months of conversations and multiple revisions, you finally get a YES on your proposal.
"I just need to run it past my boss, and we'll be good to go."
Weeks and months pass without any word. You follow up and hear, "We're still reviewing it, and we'll let you know."
The proposal you spent months on is dead in the water, and you’re left scratching your head and wondering why.
It’s not you. It’s not that you suck at sales or leading the sales process.
You've proposal fell victim to what I call the Three Stakeholder Problem
Your marketing, sales, and proposal messaging needs to speak to three different types of people who have different desires, need to solve different problems, and want different outcomes.
It’s one of the biggest culprits for why proposals go cold.
Who are the Three Stakeholders causing this ruckus?
Decision Makers
Control the budget, have final say & care about solving bigger organizational challenges
HR/Team Leaders
Typically your direct contact and care about how your expertise solves problems for their teams or employees.
Employee/End User
The individual you work with and directly benefit from your expertise and consulting
If you want to decrease the risk of the proposal going dark and navigate the B2B landscape effectively—it’s time to cause a stir with your message and communicate the value of your expertise to each stakeholder.
3 Word Rebellion is a unifying message that speaks to all three audiences and focuses on the outcome and the result your consulting produces.
It’s sticky and memorable and makes you highly. referrable,
Once we create the message you want your work to be known for, we will tailor its use for each of these stakeholders you need to win over.
Here are the deliverables:
Packages start at $3,500
I knew I needed to refocus my message, but I had no idea how.
The process was highly logical and rigorous. I never once felt like Michelle was pulling a rabbit out of a hat, instead, she was following a well-researched and logical process to produce a thoughtful outcome.
The rationale she gave me for my messaging was informative, and I feel prepared to communicate about my work with more compelling precision. I believe I will see dividends on this process for years to come.
Jilliane Yawney
And advice I would hear about messaging left me feeling like my expertise was getting lost or that the message was too fluffy.
Michelle helped me find the right words to relate to my clients but also gave me permission to use some of my own language. I've also been able to focus more clearly on who I'm serving and how to help them.
If you have any anxiety, frustration, or worry about your marketing plan this is the solution. Stop wasting time spinning your wheels and get clear on your messaging!
Camille Rapacz
I'm the author of the 3 Word Rebellion, host of the Make Marketing Suck Less Podcast & co-host of Duped: The Dark Side of Online Business.
Dr. Michelle
There’s no better time to reduce the risk of proposals going cold by solving The Three Stakeholder Problem once and for all. Enhance your marketability with messages that stick and make you highly referable.