You’re Great at Sales…If Only People Would Book Calls
Position your expertise as necessary - not nice to have - with a marketing message that makes clients think, "I can't afford NOT to work with you."
Let’s talk about your business & whether working on your message is the right move for you.
When You're on a Sales Call, You're Unstoppable.
Getting Those Calls In This Economy? That's Another Story.
You're damn good at sales. Put you in front of a potential client, and it feels effortless (even a bit fun)—your conversion rate proves it.
The problem is getting people on those calls when everyone's tightening their belts.
Your expertise isn't being seen as essential—it's being categorized as "maybe later" or "when things improve."
Right now, you're probably:
- Watching potential clients choose to "wait and see" instead of booking a call (even though you KNOW you could help them right now)
- Getting ghosted after what felt like promising conversations because the timing didn’t feel right.
- Cringing at the thought of sending someone to your website because it doesn’t represent who you are, what you do, and you’re worried that a new referral is going to take one look and say “Nah, hard pass.”
- Relying on"word of mouth" because at least that kind of works... sort of
- Side-eyeing competitors with half your expertise but twice your clients because their messaging positions them as essential while yours positions you as the "we hope to work with you soon”
And let's be honest - you're tired of generic marketing advice that tells you to be everywhere, do everything, and somehow make it all "magnetic." (ALL the eye rolls.)
Surprise! Your Marketing isn't the Problem—Your Message Is!
You don't suck at marketing. You don't need to post more or be everywhere or hire a scammy lead gen agency.
You're being treated as optional because your message isn't positioning your expertise as essential.
The difference between being seen as a luxury versus a necessity? A clear, compelling message that makes people realize postponing your expertise will cost them more than investing in it.
When your message positions you as essential:
- Your right-fit clients stop comparing you to your competitors and start seeing you as the investment that can't wait
- Your expertise cuts through the "maybe later" mindset and creates genuine urgency (not fake scarcity)
- Your calendar fills with sales calls from people who are ready to work with you
- You stop competing on price and start competing on value
Choose Your Path to Make Marketing Suck Less
DFY Marketing Message
Get a complete messaging foundation in two weeks that makes every piece of marketing work harder - building your brand while bringing in leads. This includes:
- A Driving Belief Statement (aka what makes people go "hell yes!")
- Client Empathy Map that makes prospects feel like you're reading their minds
- The Problem Only Your Business Solves (your unique angle)
- Unique Solution Positioning that makes competition irrelevant
- Why Buy Statement (your elevator pitch on steroids)
- Reason to Believe (concrete results your clients can expect)
Plus: Training on how to turn all this goodness into content that actually gets results - in whatever marketing channel feels natural to you.
$1,500 or 2 payments of $750
3 Word Rebellion + Marketing Message
Everything in Option 1, plus we'll create your 3 Word Rebellion - the unforgettable phrase that captures your big idea and makes you the top-of-mind expert in your industry.
Your 3 Word Rebellion will:
- Make you immediately memorable in your industry
- Give your content a clear, consistent focus
- Turn your expertise into a movement people want to join
- Make writing content and showing up on podcasts 10x easier
- Become your signature message that clients remember and share
$2,500 or 2 payments of $1,250
WHAT CLIENTS ARE SAYING
JIM JERSEY
JI M JERSEY
I couldn't succinctly say what I do and what makes it valuable to my clients.
I’ve been working on versions of my messaging for five years.
This was the first time that I read something that encompassed every single aspect so perfectly and so succinctly.
Money well spent!
Kathleen Almy
I was struggling to use language that was relatable to my clients.
And advice I would hear about messaging left me feeling like my expertise was getting lost or that the message was too fluffy.
Michelle helped me find the right words to relate to my clients but also gave me permission to use some of my own language. I've also been able to focus more clearly on who I'm serving and how to help them.
If you have any anxiety, frustration, or worry about your marketing plan this is the solution. Stop wasting time spinning your wheels and get clear on your messaging!
Camille Rapacz
JIM JERSEY
JIM JER SEY
MEET DR. MICHELLE MAZUR
JIM JER SEY
JIM JER SEY
JIM JER SEY
I create what I call "integrity-driven persuasion" - messaging that helps you attract clients without compromising your values or resorting to manipulative tactics. No bro marketing. No high-pressure sales. Just clear, compelling messages that work.
My approach bridges the gap most messaging strategists miss. They either focus purely on brand building (which doesn't pay your bills) or go too heavy on conversion tactics (which makes you feel slimey).
I help you do both - build your reputation AND drive leads with every piece of content you create.
What Qualifies Me to Help You with Your Message Strategy?
- A decade of experience working with business owners to translate their expertise into a message that gets them known and hired for their work.
- A Ph.D. in Communication, meaning that I understand the science of messaging, so I have a deep understanding of how your clients process your message and how to persuade them by building an argument for your work (with none of the manipulative shenanigans)
- Seven years of experience in Corporate America doing marketing and market research for companies like Microsoft, Burt’s Bees, Kerrygold Butter, and more. I understand how selling & marketing to large organizations works.
Dr. Michelle
FREQUENTLY ASKED QUESTIONS
I've got A's for your Q's
Is This for Me?
This is for you if:
- You've got a proven offer that you've sold
- You can easily name your best clients
- You want your marketing to work (finally)
What's Happens After I Book My Call?
At the time of our call, bring yourself. We'll talk about your business and marketing. I'll tell you about how I work and then you'll decide if it's right for your business.
Can I add the 3 Word Rebellion after we started?
Absolutely! Just pay the difference between the done-for-you and the 3 Word Rebellion.
How Much Time do I Get with You?
It depends.
If you're doing your marketing message, we'll have two 60-90 minute sessions.
If you've selected the 3 Word Rebellion package, we'll have four 60-90 minute sessions.
When can I get started?
It depends. I only work with 2-3 clients per month. When we talk, I'll let you know when we can get to work!
How Much Work Will I Have To Do?
You're only job is to take what's in your head and get it out onto paper. I've created workbooks that help you do that.
I take your brain dump and create the messaging for you (that's what I'm the best at)
Ready to Fix Your Marketing Message?
Let's chat. No pressure, no sleazy sales tactics, just a straightforward conversation about whether this is the right move for your business.
P.S. If you've read this far, just book the call. I'd love to meet you!