Your Results Are In!
Follow the Roadmap of a…
Revolutionary Mastermind!
Your business was born to revolutionize your industry (and even change the world) with your BIG IDEAS.
You’ve created your own framework or methodology that gets your clients amazing results.
You’re a straight-up expert in what you do.
You’ve got the degree, certifications, and even the research to back up your idea.
(If your imposter complex is cropping up right now, tell it to shut its piehole).
You’re so damn effective because you’ve spent time refining your skills by working with clients who get amazing results.
Now you’re ready to change even more people’s lives and be the recognized expert in your industry!
You were born to write the book, stand on the stage, and change the way business is done.
It’s time to embrace your smartypant’s rebel status and get your work into more hands.
“No matter what other people tell you,
“No matter what other people tell you,words and ideas can change the world”
-Robin Williams
You’re In Great Company!
Other Revolutionary Masterminds Just Like You:
Simon Sinek – Start With Why
Brene Brown – Dare to Lead
Sally Hogshead – How to Fascinate
Nilofer Merchant – Onlyness
How Big of an Audience Do You Need to Incite that Revolution?
The ultimate goal for you is to be well known in your niche not well known by the entire world.
(Was that a sigh of relief I just heard? It was, wasn’t it?)
How many people is that? Well, it depends on your business model.
If you plan on mostly sticking to one-on-one services, you’ll need a relatively small audience depending on your price point and revenue goal.
If you’ve got dreams of being a big-time speaker and a traditionally published author, well you’re going to need to gather tens of thousands of people to spread the word.
How do you start growing this movement…pick one social media platform, one type of content you love to create (blog post, podcasts, and video…and keep reading…)
Your 3 Step Action Plan for Calling in the Right People to Maximize Your Revolutionary Mastermind Potential
CREATE YOUR-ONE-OF-A- KIND MESSAGE
What do Sally Hogshead, Simon Sinek, and Brene Brown having common?
All three have a message that is synonymous with their name.
- Simon Sinek is known for Start with Why.
- Brene Brown is known for Dare to Lead.
- Sally Hogshead is known for How to Fascinate.
The question for you is what do you want to be known for?
How can you distill that idea into three words?
If that feels impossible to you know that it isn’t. You too can have a one-of-a-kind message and it’s easier to find than you think (I call this your 3 Word Rebellion but more on that later).
The purpose of having this message is that it’s sticky, easy for your audience to remember, and more importantly easy for other people to spread.
This message serves as the title of your book, the big idea of your TEDx Talk, the angle for your podcast pitch, and even the reason why people hire you!
Bold Action: A one-of-a-kind message comes from a strong point of view. To find yours, grab a pen and journal on this question: “What pisses you off?”
Even bolder action: Share one thing that pisses you off on LinkedIn and tag me @drmichellemazur to let me know.
SIMPLIFY YOUR APPROACH
There’s an old English proverb that states “nobody cares how the sausage gets made” and I would add “they just care that it tastes delicious.”
You revel in the research.
But your people don’t care — they just care that it’s delicious & gets results.
This means you need to SIMPLIFY your process so that it’s easy for your people to instantly grok.
Here’s the deal — you can’t revolutionize your industry on your own.
You need other rebels who can spread your 3 Word Rebellion and your framework and that means they’ve got to be able to explain it.
For Simon Sinek’s, Start with Why rebellion, he created the Golden Circle model — that easily explained how your “why” connects to the “what” which then drives the “how”.
How do you start to simplify your approach?
Easy.
Look at the framework you’ve created and take William Faulkner’s advice, “In writing, you must kill all your darlings.”
The same is true for business. Go for 3 to 5 steps max in your framework!
Bold Action: Write down all the parts of your framework.
Then ask yourself “What does my audience need to know” and kill…er…eliminate anything that overcomplicates.
BE RADICALLY CONSISTENT!
Consistency is more than publishing a blog post at the same time every week, sending out a newsletter every Wednesday, and sharing photos on the ‘Gram daily.
It’s about staying on message!
Radical consistency means sharing your 3 Word Rebellion, taking your audience on the same journey, and crafting signature stories that your audience knows by heart.
If you caught Brene Brown’s Netflix special, you’ll see that an example of radical consistency in action. There was NOTHING NEW for her hardcore fans in that special.
When you’re that consistent, your story becomes your audience’s story, your points are their points, and your message is their message.
This means it is easier for the audience to become the messenger of your message.
How do you get radically consistent? You need a strategic plan that maps your customer’s journey and develops those signature stories.
When you do this, you stop creating “content” and you start creating assets that grow your audience, influence, and impact.
Bold action: It’s time to stop creating new content and start becoming strategic with your message
Ask yourself how can you take your clients on a journey from completely unaware of you and what you offer to saying YES to your business?
Meet the Communication Rebel, Michelle Mazur, Ph.D.
Hi, I’m Michelle, the creator of the 3 Word Rebellion messaging framework, founder of The Expert Up Club and host of Make Marketing Suck Less podcast. I believe communication changes the world and the right message starts a revolution.
That’s what I help expert business owners do: create compelling messaging that gets them known and hired for their work.
The 3 Word Rebellion messaging framework has a 100% success rate in discovering that one-of-a-kind message that catapults your thought leadership.
Some of my clients go on to land book deals, TEDx talks and grow their audience so they can finally launch that group program.
ALL of my clients feel 10x more confident in the value they create for their clients and can easily land their next client.
Most importantly, they are changing their industries.
Ready to Lead with Your Message?
Check out the 3 Word Rebellion Book!
If you’re ready to find your message, simplify your approach, and be radically consistent, the best place to start is the 3 Word Rebellion: Create a One-of-a-king Message that Grows Your Business into a Movement.
This book shows you exactly how to craft your 3 Word Rebellion using the same process I use with my 1:1 clients.
Filled with practical exercises, easy-to-implement promotional ideas, and real-life examples from both big brands and small businesses, the 3 Word Rebellion provides the precise framework you need to define and craft an empowering message that calls in the right people, helps grow your business, and spreads throughout the world.
It’s time for you to shake up your industry and change it for the better!
I want you to know – I know it’s hard being an industry disruptor.
It’s difficult to tear down the status quo and blaze a new path.
It’s frustrating to try to describe your magic in a way that other people really get.
You don’t have to water down your message for “the masses” or cram yourself into a one-size-fits-all blueprint.
You can create a wildly successful, paradigm-shifting, business by embracing your rebel tendencies and taking on the world.
That’s why you found your way here so that you can surround yourself with other rebels on the rise who are on the same journey.
And I am so glad you did!
P.S. We’ve only just begun…
I’m not here to give you this roadmap, then wish you luck on storming the castle all by yourself.
I’m here to help you launch that rebellion and make the change you want to create for your industry a freaking reality!
Keep a lookout for me in your inbox because I’ll be giving you my best ideas for creating your own 3 Word Rebellion, how to launch it with an inciting incident that causes a stir, and how to get out of your own way so that your movement can spread.
We rebels can’t change the world on our own — we need each other to make change happen!
See you soon!
Michelle