Be the only option
You’re on the cutting edge of your industry –
a “rebel” with a cause.
You don’t do things the way everyone else does them.
And your customers and clients love that about you.
It’s why you’ve become the ONLY option to them.
You struggle to call in more of these perfect clients and customers
and grow your business into a movement.
You may find it tough to sell your ideas because they are so transformative that people have a hard time wrapping their head around them, much less buying into them.
Or you have so many ideas that you end up overwhelming your prospects instead of showing them a clear path to the benefit you provide.
Maybe you find that your message has a disconnect in it because you can easily explain how you do what you do, but your audience doesn’t seem to understand what it does for THEM.
Or maybe you feel like you just keep “preachin’ to the choir” (which makes your “true believers” love you even MORE), yet what you really want is to find more NEW believers.
Whatever the case, you know there’s a disconnect because:
- When you talk about what you do, you can see that you’re confusing people rather than winning them over
- You watch in frustration as your perfect clients choose your competitor over you, even though your competitor is more expensive and doesn’t get anywhere near the results YOU get for your clients
- When you get the nerve to pitch yourself to a podcast, the media or for speaking, you hear NADA back
- Your community isn’t growing as fast as it should be, given the HUGE value you bring to those who are already in it
- You only ever get invitations to speak for FREE – because you’re not viewed as an irreplaceable, one-of-a-kind speaker
You sense (or KNOW) you’re missing that “hook” that would make your message spread like wildfire and make your name or your business synonymous with the one-of-a-kind results you bring to your clients and customers.
And worse, you may even be watering down your message for “the masses” – when what you REALLY want is to sound the battle cry of freedom for your right people.
(If only you knew the lyrics to your own “battle cry!”)
Your problem is fixable!
And it can be solved
with three simple words.
It all comes down to your message.
Or more specifically, your “3 Word Rebellion.”
This focused, one-of-a-kind message showcases the brilliance of your work
and positions you as the ONLY choice in your industry.
When you have your very own 3 Word Rebellion:
Your dream clients say, “Heck yes!” to you because they can clearly see the results they’ll get and there is NO WAY they’d work with anyone else
You’ve got a message that’s so clear and results-based that you can easily charge premium prices – because you’re in a class by yourself
Because you’re in a class by yourself, you literally eliminate ALL competition – no more trying to “win over” your client from someone else
You wake up to not one, not two, but THREE requests for you to speak – and you can confidently turn down anyone who isn’t willing to pay you, because it’s obvious you’ll give a one-of-a-kind talk
Your name gets passed around to potential clients, podcast producers, event producers, and more, because your message is so compelling it just HAS to get shared
And you have an endless stream of content ideas for your OWN promotion on social media, your podcast, live videos, or wherever you publish (no more staring at the cursor on a blank screen trying to think of what to write!)
Most of all,
when you have your 3 Word Rebellion,
you’re able to serve more
of the people you love
and use your ideas to
create change in your field
and even the world.
“The best coaching investment I’ve made. Michelle has been a life saver, a time saver, and the best coaching investment I’ve made since I opened my business.
Our jumbled up messaging was really affecting our marketing and the growth of our business. We were getting clumped into every other gym or private studio in the area and we weren’t standing out.
The results I got from working with Michelle have been amazing. I have all of my messaging right at my fingertips. I’ve had to create a bunch of small blurbs and ad copy since I finished the Intensive and I just find what works best for the current project and edit from there. I don’t have to do the process of creating my message all over again each time trying to find it.
I’m much more optimistic and positive about getting out into the world of marketing knowing I’m attracting the people I want in my business.”
– Meghan Crutchley
“I never thought I’d be able to distill all of the many facets of my business and content into three words. And yet that’s exactly what we did.
Before I worked with Michelle, I had a lot of information in my head, a ton of content that didn’t seem to be connected and no clear message that I could promote for speaking, blog posts or on social media.
Michelle who was patient, knowledgeable and skillful at helping me get to the root of my message, helped me create my 3 Word Rebellion, Inner Kiddo to CEO.
That 3 Word Rebellion really encompasses all of the work I do around trauma and entrepreneurship and how important it is to connect with our inner Kiddo in order to help us have business success.
I never thought I’d be able to distill all of the many facets of my business and content into three words. And yet that’s exactly what we did.”
– Nicole Lewis-Keeber
Want your own
3 Word Rebellion?
Then we should talk.
I’m Michelle Mazur, Ph.D. and the creator of the 3 Word Rebellion. I believe communication changes the world and the right message starts a revolution.
Unlike most “messaging coaches” who interview you and then present you with what they think your message is, we co-create your 3 Word Rebellion TOGETHER.
You start by doing some “freewriting” to get your ideas on paper. Then I use my 25 years of communication and research experience to get all of the words, ideas, and data out of your head and your notes and into a clear and compelling message that people get – instantly.
(No more trying to explain what you do and staring back at blank, confused, or skeptical faces.)
The 3 Word Rebellion messaging framework has a 100% success rate in discovering that one-of-a-kind message that catapults your thought leadership.
Many of my clients go on to be speakers, who command $10,000 (and up) gigs, end up speaking internationally (even in front of world leaders), and are able to negotiate their highest speaking fees ever.
ALL of my clients end up growing their businesses and/or spreading their movements faster and farther than ever.
Most importantly, they are changing their industries.
You may be surprised where your 3 Word Rebellion takes you.
So be prepared for your newfound popularity!
When you move people to act and encourage them to carry your message forward, they’ll want you to speak, do workshops, be on their podcast, and appear on their TV shows.
Ready for that?
What we’ll create:
You’ll walk away with all the messaging you need
to grow your business, or even change the world
with your movement.
Not just for today,
but for the next 3 to 5 years (and beyond).
Your unique, one-of-a-kind 3 Word Rebellion — The ultimate hook
These three words will call in your audience, make them curious about what you’re up to, and get them talking about your message so that you get known!
Your Model/Methodology or Manifesto
This is the must-have piece of messaging that differentiates you from your competition. It’s how you communicate your value and how you show up. It’s why people hire you (and pay top dollar for the opportunity to work with you).
Your Perfect Pitch
This is the angle that gets you that podcast, speaking, or guest blog opportunity. A roll-off-the-tongue phrase that makes people say, “Oh hell yes! I want to know more.” Stories that have the media swooning? DONE. Ideas for website copy and marketing? Handled.
Your Messaging Value Map
An in-depth understanding of your audience’s motivations and resistance to acting on your 3 Word Rebellion. We’ll map out solutions to their resistance so that your people feel seen and heard, and deeply understand the value of your work (and want to say, “Yes!” to it).
The Audience Journey (from uninformed to heck yes!)
Move your audience from first hearing about you, to being curious about your 3 Word Rebellion, to being 100% bought into the value of your vision – and do this as quickly and efficiently as possible. You’ll have a systematic way of using your talking points to show your audience why your message is THEIR message, too.
Your Compelling Story Kit
We’ll cull and develop at least 3 stories (or more) that connect to the emotions of your people and give the audience a compelling reason to believe in your message. The people who buy into your movement and business need to FEEL to take action. These stories will accomplish that.
A Rebel Rising Action Plan
This plan will include more content ideas than you can count on both hands and all of your feet – and will help you launch your message so that people find out about you FAST.
A 3 Word Rebellion Messaging Master Plan
We document your message in one place, so you can access it when you need to prepare for your speech, that podcast interview or even when Oprah calls.
A 30-Day Launch Campaign
All of this messaging work does no one any good if it dies in a Google document. So, we’ll build a marketing campaign for your audience to begin establishing you as the go-to person, and attracting the right people to what your practice. The goal is to launch this campaign within 30 days of finishing our work together!
What happens on the discovery call?
BOOK YOUR FREE DISCOVERY CALL
This is a no-obligation consultation to see if you and I are a good fit work together. When you click this link, it will take you to Acuity to book your session. You’ll be asked a few questions about your business, your current message, and your goals. Hit submit and BOOM — you’re all booked!
GET READY & EXCITED FOR YOUR CALL
First, I want you to know that I get that hopping on a “sales” call can be anxiety-inducing. The goal of this call is for you to make the best decision for your business. No hype or sleazy sales tactic. Second, all you have to do is pick up the phone at the time of the call. You’re all ready!
TIME TO CHAT!!!
At the scheduled time of your consult, we’ll chat! I’ll call you on the phone (unless you’re outside the US/Canada then we’ll use Skype). We’ll use the opportunity to make sure we’re the perfect fit before you commit.
LET’S GET STARTED
If you decide to work with me, I’ll tell you the exact steps for getting started. If you decide not to work with me or if we aren’t a perfect fit, I’m happy to share other resources to help you get what you need.
The 3 Word Rebellion has already reached across a wide variety of industries
WILL YOURS BE NEXT?
“I effortlessly signed on two new clients after just one session!
In that one session, Michelle skillfully extracted the essence of my services from what I casually shared. She provided such a great deal of clarity and so many “ahas” that I felt proud instead of doubtful about my message. I felt truly connected to my message. All of this lead to two of the most beautiful discovery calls I’ve ever had. My two new clients, combined, were interviewing nine other service providers.
They chose me because, in their words, ‘I wouldn’t want to miss out on experiencing what you have to offer,’ and ‘You had me at ‘calm by choice.’’
This wouldn’t have happened without Michelle. I trust her expertise so much I wish I could work with her forever.”
– Mona Rose Moore
“From what I thought was a total mess, Michelle got to the core of my beliefs so quickly, it was amazing.
I knew Michelle had a knack for helping people uncover their messages — but I was surprised to discover that the “work” on my end was basically freewriting. Michelle prompted me with questions and I just did big ol’ brain dumps on the page.
From what I thought was a total mess, Michelle pulled out themes and patterns. She got to the core of my beliefs so quickly, it was amazing.
And the questions she asked were so insightful, I came away with so many quotes and phrases I can easily weave into my content going forward
When you’re too close to your own stuff, give Michelle a call. She’s amazing at helping you get perspective, and uncovering the genius that’s already inside you.”
– Jessica Mehring
IS THIS, LIKE, A BUSINESS-NAMING OR TAGLINE SERVICE, OR…?
Not at all, although you COULD rename your business or end up with a great tagline when you have your 3 Word Rebellion, if those are things you need.
Unlike a business-naming service, though, I’m not here to just take your ideas and synthesize them into a catchy string of words.
I dig deep into your ideas, your clients’ experiences, and your vision for the future, and work with you to discover and define your one-of-a-kind message that calls in your right people, gets you known for your work, and even allows you to command premium prices because of your status as the “only” one who can deliver what you do.
Plus, your 3 Word Rebellion has the power to grow your business into a movement, and even change the world.
That’s a WHOLE lot more than a business name or a tagline can ever do for you.
I READ YOUR BOOK, AND I WASN’T ABLE TO FIGURE OUT MY 3 WORD REBELLION MYSELF. DOES THIS PROCESS NOT WORK FOR ME?
I wrote 3 Word Rebellion to make my unique process accessible to more people than I’d ever be able to serve personally, and it is absolutely possible to work through it alone.
HOWEVER: there’s a time for doing things yourself, and there’s a time for getting expert support and guidance.
If you haven’t been able to figure out your 3 Word Rebellion on your own, then please don’t think the process won’t work for you. It’s MUCH more likely that it’s simply time to get some help!
Here’s one of the things I hear time and again from my clients: “I’m just too close to my process to be able to describe it.” That may very well be why you weren’t able to nail your 3 Word Rebellion using the book alone.
In any case, the best way to discover whether I can help you is to just go ahead and book a no-cost, no-pressure call with me.
I promise, if the Messaging Intensive is not a good fit for you right now, I’ll tell it to you straight (and let you know what I think IS a good option for you at this time).
Book the call, and let’s explore what’s possible for you.
OKAY, I READ YOUR BOOK, AND I FEEL LIKE I SHOULD BE ABLE TO FIGURE OUT MY 3 WORD REBELLION MYSELF. AM I DOING SOMETHING WRONG?
Hey, I hear you.
And here’s the truth. My MOST successful clients are those who understand the value of tapping into the years of study, research, and experience others have gained in their respective fields — rather than trying to constantly “figure everything out” on their own.
Yes, you CAN “figure out” a lot of things on your own, but why spend a year (or more) doing that when you can make strides in just a couple of months?
Plus, for every month you waste trying to work on something yourself (that an expert can help you with), you’re losing the traction you COULD be gaining if you’d just dive in and get your problem solved now, not later.
Bottom line: just as people come to YOU for your speciality, the 3 Word Rebellion Messaging Intensive is your opportunity to borrow MY brain (and heart) to create a laser-focused, compelling 3 Word Rebellion that calls in your perfect clients and customers, grows your business, and changes the world.
If there’s a little voice inside that says something like, “You really should get Michelle’s help with this!” then LISTEN to it.
Book a call with me and let’s discover how that little voice inside is trying to help you out. 🙂
I DON’T NECESSARILY WANT TO START A MOVEMENT, BUT I WANT A 3 WORD REBELLION. CAN YOU HELP ME?
Well, first of all, I’m NOT here to force you to do anything you don’t want to do.
However, I know that if you have a 3 Word Rebellion in you, you have a movement in you.
Let me clarify, though.
A movement doesn’t have to consist of millions, or even thousands of people.
A movement can be started in your backyard.
Yes, your neighborhood could be transformed by your 3 Word Rebellion.
What you’ll likely find, though, is that if you’ve hesitated on the idea of being the “leader of a movement” it’s because the clarity isn’t there.
You’re not sure what the “movement” IS.
Or if you have an inkling of what it is, you’re not sure you’re ready to be the leader of it.
Again, I’m definitely NOT here to force you to take a path that doesn’t feel right to you.
What I can tell you, though, is that the 3 Word Rebellion Messaging Intensive can help you discover the movement inside you that’s longing to be shared with the world.
Book a free discovery call with me, and let’s find out if you DO have a movement in you, no matter how small or large.
I’M SOLD! I’M READY TO SIGN UP! WHY DO I HAVE TO BOOK A CHAT WITH YOU FIRST?
I have a strict policy about ONLY working with those I can actually help. It’s the only way for me to do business with integrity.
So, before we meet, I’ll review your application and do a messaging audit of your website and your current messaging.
Then when we hop on the phone, I’ll ask you what’s going on in your business, the goals you have, and ultimately what you want to create and what difference you want to make.
If you’re a good fit, I’ll tell you about the 3 Word Rebellion Messaging Intensive and you can ask me any questions you have about it.
If it’s a “Yes!” for us both, we’ll get you on my schedule. Easy peasy. No pressure.
I’M SUPER BUSY. HOW MUCH TIME WILL IT TAKE?
My mamma taught me never to answer a question with a question, but I’m a rebel and I rebel.
So my question is: how much time have you ALREADY spent thinking about your message?
Testing out a million different elevator pitches, sales pitches, and speaking pitches.
Updating the copy on your website for the millionth time because it just wasn’t quite right.
And feeling frustrated because what you’ve come up with just isn’t resonating with your right people.
This process takes significantly less time than all of that.
You’ll spend an hour on the call with me and two hours preparing for our calls. I’d say about 9-10 hours total.
Let’s be honest: that’s a Game Of Thrones weekend binge-watch.
(Plus no MORE wasted time on your messaging in the future!)
If you’re serious about growing your business and becoming known as THE go-to in your field, then your investment of time will be peanuts for what you’ll gain by doing a Messaging Intensive.
DO I WORK WITH YOU OR WITH ONE OF YOUR TRAINED COACHES?
You get ME.
And “ME” comes with a Ph.D. in Communication, plus 25+ years of research and experience, working with businesses and individuals in dozens of fields and all walks of life.
Okay — and a heart that’s bent on changing the world and a personality that knows it can be done while having LOTS of fun.
If “ME” sounds like someone you want to hang with, then book a discovery call today.
WHEN CAN WE START WORKING TOGETHER?
I take clients on a rolling basis. Typically, I book these intensives one to two months in advance.
If you have a particular deadline you’re up against, let me know in the application, and I’ll do what I can to accommodate it (no promises, but you can’t know if you don’t ask).
WHAT’S THE INVESTMENT? ARE THERE PAYMENT PLANS AVAILABLE?
The messaging intensive is customized to exactly where you are in your business, how much intellectual property you’ve created and the duration of the project.
Custom packages range from $3,500 to $5,000.
Yes, there are payment plans available.
WHAT’S YOUR REFUND POLICY?
Because of the nature of 1:1 work, I do not offer refunds. When you commit to this work, I immediately start taking the steps to get to know you and your business, and what you stand for.
I pour my heart, soul, mind, and years of education and expertise into your unique project.
And I know if you do the work, show up for our sessions open for feedback, and take decisive action, you will grow your business with your 3 Word Rebellion in unimaginable ways (and maybe even change the world!).
WHAT’S YOUR PH.D. IN?
Specifically, I studied how people process messages. This is how I know what will make you super persuasive and compelling (vs. uninspiring and forgettable).
You’re in very good hands here. 🙂
HOW LONG DO WE WORK TOGETHER?
Approximately two months.
That may vary slightly if you have extenuating circumstances that make it difficult to complete the work within two months. But in general, that’s about how long the process takes.
IMPORTANT NOTE: All work must be completed within 4 months of your payment. That means that you must show up and do the work, or you forfeit the right to complete it. This protects YOUR investment and also ensures that I don’t end up having to handle legacy projects if my rates change.
Bottom line: only invest in a Messaging Intensive if you’re ready to show up for the work, and do it expediently and efficiently. That’s a smart way to approach all of your business decisions anyway.
I NEED TO WRITE A SPEECH. DO YOU STILL OFFER HELP WITH THAT?
YES! But this isn’t just about “writing a speech.”
The 3 Word Rebellion serves as the foundation for your speech.
You’ll come out of the Messaging Intensive with that foundation.
However, let me know in your application that you need to write a speech, and we’ll make sure we chat about the speaking intensive on our call.
I’ve got your back!
WHAT’S YOUR 3 WORD REBELLION?
My 3 Word Rebellion is 3 Word Rebellion, of course!
Why 3? People remember BEST what they hear in threes.
Why words? Words move your people to act, call them into your movement and business, and let them spread your message.
Why rebellion? To shake up your audience, your industry, and even the world, you must rebel against the status quo.
Communication changes the world. Let me help you discover those 3 simple words that will make ALL the difference.
“Michelle’s insights helped me transition fully into the role of a thought leader in my field.
I started to work with Michelle because after spending so many years in the weeds of building my business I feared that I was missing the bigger message…and I was right. My 3 Word Rebellion was there, but it was lost in the weeds.
Within our first call together Michelle had helped me uncover an important theme in my work, and this message is one that I will use as the foundation of all of my speaking and writing.
Michelle’s insights helped me break out of being a ‘How To’ keynote speaker, and transition fully into the role of thought leader in my field.”
– Devon Smiley
“I now have anchors for everything from podcasting to speaking to social media outreach to informing the type of work I do.
I knew I had something to say. So many stories, in fact, that my message was getting garbled.
Was I the one who talked about loneliness? Was I the one who tried to help others with shitty childhoods? Was I the one who never wanted to be a mom and now have three children I love dearly? I am all of these BUT my message was not coherent or focused.
Working with Michelle and her see-inside-your-brain-and-heart wizardry, we quickly honed in on my 3 most important topics and corresponding stories to help bring the audience along on the journey with me.
I now have anchors for everything from podcasting to speaking to social media outreach to informing the type of work I do…and I’m SO EXCITED TO SHARE IT.”
– Jen Vertanen
The 3 Word Rebellion
is for you if:
You consider yourself an outsider, a maverick, an instigator – someone who doesn’t settle for the status quo in your industry (or, frankly, any part of your life).
Your “outsider” status has you feeling a bit lonely and disconnected because you KNOW your way of doing things is better than what currently exists – yet you struggle to get new audiences (or even colleagues!) on board with your ideas.
You’re not satisfied just being a “business owner,” but feel a calling to create something bigger — something that has real impact in the world.
You KNOW you could have that bigger impact if you had the right message to describe your unique way of doing things.
You want to incite action in your people – not just inspire them with empty platitudes.
You don’t want to end up just another face in the crowd – in fact, you’re not afraid to be seen and maybe even become famous for your 3 Word Rebellion.
You’re ready to stop trying to “figure it out” all by yourself – and you realize that getting my expert support and guidance to craft your own 3 Word Rebellion and launch it into the world is your right next step.