(without ever compromising your ethics)
Of course, it would! But you know that business doesn’t work that way.
You’ve got to market.
Up until now, marketing has not been your jam (it’s why you rely almost 100% on referrals).
You lack the clarity, confidence, and structure to make marketing (and copywriting) remotely effective.
Meanwhile, you watch other business owners (with half the experience and expertise) land clients and have opportunities to share their knowledge with the masses.
AND THERE’S A REASON FOR THAT!
Businesses built around expertise have the unique challenge of translating expertise into a message that moves your right client one step closer to hiring you.
Messaging is the difference between:
To do that, you don’t need run-of-the-mill, bland messaging that blots out what makes your business unique.
To gather the right people around the change your business creates…
How do you do that?
Create a one-of-a-kind message that grabs attention and creates curiosity, plus all the messaging, you need to persuasively communicate the value your business creates.
Bonus: You’ll get newfound confidence because you’ll know precisely how you’re different & why your clients should hire you.
All 3 Word Rebellion packages include a comprehensive message strategy, so your business is consistently on-message everywhere your audience interacts with your brand.
1:1 Messaging services start at $5,000 (generous payment plans are available).
Add-on services such as client research, marketing, copy support, and keynote speech development are available at an additional fee.
I think of results in terms of what’s typical for my clients vs. what’s possible after they’ve consistently applied their message to their marketing, PR, & sales.
Typical Short term results (6 months after completion):
While these typical results aren’t “sexy,” these results are foundational for creating what’s possible.
What happens for my clients after 6-months to two years or more of consistently using their message?
Here’s what’s possible:
“The 3 Word Rebellion Messaging Intensive, changed my business.
Since I’ve nailed down my 3WR (Build Sustainable Freedom), my coaching client schedule has filled up! The new clients that come with my new messaging are the clients I’ve wanted to work with all along.
Michelle helped me get clearer on my messaging immediately and it was so easy to implement. I love that she taught me how to USE the messaging, rather than just write it for you.”
– Tracy Glasco
Our 3WR marketing strategy and messaging have helped us grow our email list and doubled our conversion rate.
This has been a lifesaver for our spa as we travel the uncharted reopening dates due to the COVID-19 pandemic.
Most importantly working with the 3WR gave us the framework to name, and use our business as a force for good as we oppose the oppressive beauty industry status quo. Today thanks to the 3WR framework we can easily communicate our biggest differentiator.”
– Claudia Cordova
I’m Michelle Mazur, Ph.D. the creator of the 3 Word Rebellion, and the host of the Rebel Uprising Podcast.
I work with experts (yes that’s you) who are coaches, consultants, and service providers who are shaking things up but having a hard time talking about.
Unlike most “messaging coaches” who interview you and then present you with what they think your message is, we co-create your 3 Word Rebellion TOGETHER.
My Ph.D. is in Communication with an emphasis on persuasion (so I know the theory behind what makes a message powerful & persuasive).
With 25+ years of experience in communication, and 10+ years of being in business, I know that having a clear and captivating message is the key to reaching the people you could help the most, in a way that is powerful and feels effortless.
(No more trying to explain what you do and staring back at blank, confused, or skeptical faces.)
The cool part is that the 3 Word Rebellion messaging framework has a 100% success rate in discovering that one-of-a-kind message that catapults your thought leadership.
“I felt like I could have figured out messaging on my own…
But the reality is…I was too close to my clients to nail it.
I could easily acquire leads, but struggled to convert those leads to calls booked. I felt like I know exactly who my target audience is but somehow that wasn’t translating into sales.
I used to talk exclusively about emotional eating, but most of my clients didn’t even realize they were emotional eaters until we were working together. Talk about ineffective messaging!
Messaging is a new skill like any other, and once you have your message you have to commit to practicing using it. If you can commit to giving up your ego and being a newbie you will not regret this.
– Cassie Christopher
Our jumbled up messaging was really affecting our marketing and the growth of our business. We were getting clumped into every other gym or private studio in the area and we weren’t standing out.
The results I got from working with Michelle have been amazing. I have all of my messaging right at my fingertips. I’ve had to create a bunch of small blurbs and ad copy since I finished the Intensive and I just find what works best for the current project and edit from there. I don’t have to do the process of creating my message all over again each time trying to find it.
I’m much more optimistic and positive about getting out into the world of marketing knowing I’m attracting the people I want in my business.”
– Meghan Crutchley
WHAT IS MESSAGING?
I’m so glad you asked this question. There are a lot of misconceptions about what messaging is floating around on the Internet.
I’ve seen it defined as one sentence, a content plan (what the what?), your story, and more. These are partially right.
Messaging is a comprehensive system that you use across your marketing, sales, copywriting and PR that builds an argument for why your work matters. It’s centered around ONE core message that your business wants to be known for and it persuades people (ethically) to work with you.
WILL THIS HELP ME WRITE MY COPY?
Heck yeah.
In fact, at the end of our engagement, I give you my copywriting framework so you’ll know how to apply your fresh, new message to your home page, about page, and even your sales page!
WHAT’S THE INVESTMENT IN WORKING WITH YOU ONE ON ONE?
Working with me 1:1 starts at $6,500. Payment plans are available (and we can customize the payment plan to your budget).
DO YOU OFFER A ONE-OFF SESSION JUST TO WORK ON MY 3 WORD REBELLION AND NOTHING ELSE AROUND MY MESSAGE?
Since I guarantee that my clients find their 3 Word Rebellion when working with me, it can take up to a month to unearth your 3 Word Rebellion.
I do a deep dive into your business, who your clients are, and what your business offers, and analyze your freewriting described in Chapter 5 of the 3 Word Rebellion book.
It is impossible to guarantee that you get the result of a 3 Word Rebellion in a one-off session. I want everyone who works with me to leave this message!
If you want my eyeballs on your current messaging with an eye on how to improve and clarify your message and increase your sales, I do offer a B.O.L.D Messaging Sesh for that purpose. (These are closed at the moment).
I READ YOUR BOOK, AND I WASN’T ABLE TO FIGURE OUT MY 3 WORD REBELLION MYSELF. DO YOU GUARANTEE THAT I WILL FIND MY 3 WORD REBELLION?
Yes, 100%!
I am certain because we don’t move on in the 3 Word Rebellion process until we’ve landed on your 3 Word Rebellion. I have a 100% success rate. If you and I are a good fit to work together, it means I am confident that I can help you create your 3 Word Rebellion and all the messaging your business needs to be successful.
HOW DO I KNOW IF I’M READY TO WORK WITH YOU?
Usually, sooner than you think and definitely before investing even a penny into advertising or marketing. (If you’re thinking “too late, I already invested a ton,” you’re not alone.)
Here are some signs your business is ready for messaging.
1. PROVEN OFFER: You’ve got an offer that sells & gets results. It’s time to reach a bigger audience.
2. SINGING THE MARKETING BLUES: You’ve either given up on marketing or you’re hella consistent and not seeing results. Either way, marketing is not working, so you rely on referrals.
3. IMPACT: You want to reach more people and help more people with your work. There’s a book, podcast, or stage in your future.
4. MESSAGE FRUSTRATION: Words seem inadequate to describe your brilliance. If you found your message, it would help you to unleash the goldmine you’re sitting on.
Of course, there are always exceptions to these guidelines, request a complimentary 3 Word Rebellion Strategy Call today!
CAN’T I JUST BOOK NOW? WHY DO I HAVE TO JUMP ON A CALL?
Fit.
I want to make sure that this is the right decision for your business. I also want to make sure that you and I get along like a house on fire.
This is a creative process and we need to make sure we are a match so I can get you clear on your 3 Word Rebellion & the rest of your messaging.
DO I WORK WITH YOU OR WITH ONE OF YOUR TRAINED COACHES?
You work with me, boo! One-to-one.
I’ll be all up in your business for at least three months.
I could never find the right words to describe what “Acceptance and Integration Training” actually does for people. I would go into too much depth and peoples eyes would glaze over.
Knowing how to authentically describe “Acceptance and Integration Training” means that more people will have access to this transformative mental health care that resolves reactivity and uncloaks the true self.
Michelle pulled out authentic stories and talking points from what to me felt like rambling conversation. The spacious listening and strategic questioning she brought to our work was inspiring and allowed for deep clarity and focus.”
– Melanie McGhee
Create your one-of-a-kind message that is the ultimate hook and the message you want to be known for!
The 3 Word Rebellion is the key to go from business owner to thought leader.
