Create Demand for Your Offers & Expertise with ongoing support tailored to your business
Grow Your Audience to Reliably Launch Your Program
Book More Business with a Message Clients Say "Heck YES" to
Do Less Marketing & Focus More on the Clients You Love
Let Dr. Michelle show you around so you can see how The Club uniquely supports your business.
Create Demand for Your Offers & Expertise with ongoing support tailored to your business
Grow Your Audience to Reliably Launch Your Program
Book More Business with a Message Clients Say "Heck YES" to
Do Less Marketing & Focus More on the Clients You Love
Let Dr. Michelle show you around so you can see how The Club uniquely supports your business
Wouldn't it be nice if people recognized your expertise & hired you on the Spot?
(Totally, right? But you and I know it doesn't work that way.)
You didn't start your business because you LOVE marketing.
(You did it to help people you love working with & get paid to do it!)
Rebel Truth: People Can’t Hire You If They Don’t Know Your Business Exists
Ooof…that’s a tough one, right?
Because marketing kind of sucks.
There's so much conflicting **advice** out there. How do you figure out what you “should” do?
Everyone has their quick-fix solution to make gazillions with their fool-proof marketing process.
Except that shit never works for you. Wanna know why? (Come in close)
MARKETING THAT WORKS—FOR YOU, YOUR BUSINESS AND YOUR SANITY…
…IT’S AS UNIQUE AS YOUR THUMBPRINT.
And that’s what you’ll find inside The Expert Up Club—your unique way to market your business that won’t make you want to walk into the sun.
Who is the club for?
1:1 Service Providers & Coaches
Who want to book more business & fill their pipeline with right-fit clients.
B2B
Consultants
Ready to get their expertise in front of decision-makers to secure more contracts
Program/Community Leaders
Who want to grow their audience so they can reliably fill their programs.
How the Club Helps You Go from Invisible to In-Demand:
The Club is founded on three core pillars that are essential in you getting known for your work. These pillars are what make The Expert Up Club unique.
Translate Your Expertise into a Message That's Compelling to Clients
It’s impossible to market your business effectively and easily without a message that leads people to your work.
Let’s create a Minimal Viable Meaningful Message (your MVMM) with key messages that grow your audience, nurture them to get ready for your work, and make offers.
Result: This is the message your marketing amplifies so you can become a recognized leader in your niche.
"Do Less But Better" Marketing
Amplify your message through marketing that plays to your strength. Let’s uncover your “do less but better” marketing strategy that grows your audience and generates leads.
Bonus: Marketing won't be something you avoid doing and might actually ENJOY marketing more (or hate it a bit less…either way, it’s a win).
Result: You'll know exactly how to market your business and finally be able to know for SURE what works and what marketing tactics you can ditch.
Collaboration with Like-Minded Expert Business Owners
To get known for your work and to change the industry, we need each other.
You can’t bootstrap audience growth (despite what the Web Celebs tell you). We need to find co-conspirators to work with - to promote our work - to learn from. This community is curated so that you can meet other people who share your values and who share the vision of doing business better.
Result: You'll develop relationships with people who champion your work (and may even hire you).
Ready to stop being overlooked for your expertise & finally be recognized for the amazing work you do?
Become a member of the Expert Up Club, and be the first person people think of when they need support or your expertise.
Let Dr. Michelle show you around so you can see how The Club uniquely supports your business
Meet the Members Who Say Marketing Sucks Less
The Expert Up Club is NOT another course that’s lingering on your computer collecting virtual dust.
This is a generous community of 40+ experts who show up to market their businesses and support each other along the way.
Hi there!
I’m Dr. Michelle Mazur, founder of The Expert Up Club, author of the 3 Word Rebellion, and co-host of Duped: The Dark Side of Online Business.
Who am I to be leading a group of experts?
- A decade of experience working with business owners to translate their expertise into a message that gets them known and hired for their work.
- A Ph.D. in Communication, meaning that I understand the science of messaging, so I have a deep understanding of how your clients process your message and how to persuade them by building an argument for your work (with none of the manipulative shenanigans)
- Seven years of experience in Corporate America doing marketing and market research for companies like Microsoft, Burt’s Bees, Kerrygold Butter, and more. I understand how marketing works in the real world, not just the online bubble.
I’m thrilled to gather a club of experts to change online business as we know it!
If you book a private tour, you'll meet with ME so I can show you around and help you determine if The Expert Up Club is right for you!
Yours in rebellion,
Michelle
How Does The Club Work?
The 6 Core Messaging Sprints
Marketing without a message is a time suck of doom!
Create your Minimal Viable Meaningful Marketing Message—the fastest way to translate your expertise into a compelling, persuasive marketing message that leads people to work with you.
The Sprints are designed for you to take action while giving you the clarity & confidence to market and grow your business. This is not a course where there’s loads of material to consume. The Sprints are about taking action to create your message.
Monthly Copywriting Feedback Session
Want a second set of eyes on your sales page, homepage, about page or something else?
Every month you'll have the opportunity to submit one piece of copy and Dr. Michelle will provide you feedback to improve your copy and boost your conversions.
(Most copywriters would charge between $750-$1,000 to provide feedback on piece copy so being able to submit three for $625 is a deal).
The “Do Less But Better”* Marketing Retreats
Create a 90-day marketing plan that actually results in sales.
Retreats are offered every 90 days. During these retreats will uncover your super simple marketing strategy and create your 90-day marketing plan that will allow you to refine and experiment with what works. *(h/t to Greg McKeown’s Book Essentialism for the name)
Twice Monthly Office Hours with Dr. Michelle
Get your burning business, marketing, and messaging questions answered!
Tap into Dr. Michelle’s brains (and the community's collective intelligence) to solve your business problems so you can move forward! Sessions are Live on Zoom, and you can always submit questions if you can't be there live!
The Community
Access to our curated community of kickass experts with a wealth of business knowledge.
Think of these people as your co-conspirators and collaborators who you potentially can team up with to grow your audience. Not only that, these people will “get” you and will celebrate what you’re trying, be there to answer questions, and give feedback on what you’re working on. We connect on a custom community forum (that’s not Facebook) that’s built just for you.
Guest Expert Workshops
Based on the community's needs, we’ll have 2-3 expert workshops every quarter that help you more effectively market your business and grow your audience.
When you join the Club, you'll get instant access to training on LinkedIn, SEO, branding, writing your welcome sequence, and email subscriber strategy from some of the most talented experts in the industry.
Ready for Personalized Messaging & Marketing Support Tailored to Your Business?
Potential members must book a private tour or the club. If we mutually decide that The Club is right for your business, payment will be required to secure your spot in The Expert Up Club.
Two payment options are available.
(Rates listed below are for a 12-month membership.)
4 Quarterly payments of $625
(Or Pay-in-Full for $2,300 & Save $200)
One-year membership with the first payment due when you join The Club, then additional payments are due every 90 days.
12 Monthly Payments of $210
One-year membership with the first payment due when you join The Club, then additional payments are due every 30 days.
Become a member of the Expert Up Club, and be the first person people think of when they need support or need your expertise.
Let Dr. Michelle show you around so you can see how The Club uniquely supports your business
Got questions? I’ve got answers!
4 Quarterly payments of $625
(Or Pay-in-Full for $2,300 & Save $200)
One-year membership with the first payment due when you join The Club, then additional payments are due every 90 days.
12 Monthly Payments of $210
One-year membership with the first payment due when you join The Club, then additional payments are due every 30 days.
Becoming a member of the Expert Up Club, and be the first person people think of when they need support or need your expertise.
Let Dr. Michelle show you around so you can see how The Club uniquely supports your business
