Where Overlooked Experts Become Recognized Leaders in their Niche
Grow Your Audience with a Simple Marketing Strategy
Create Compelling Messaging that Books more Business
Get Recognized & Hired for Your Work
Submit your application. Then, we’ll contact you within 72 hours with the next steps for the January Cohort.
Where Overlooked Experts Become Recognized Leaders in their Niche
Grow Your Audience with a Simple Marketing Strategy
Create Compelling Messaging that Books more Business
Get Recognized & Hired for Your Work
Submit your application. Then, we’ll contact you within 72 hours with the next steps for the January Cohort.
“The kind of people who sit there thinking about how to market themselves aren't the kind of people who are developing these exquisite expertises.”
-Michael Lewis, Author of Moneyball & Host of Against the Rules.
That’s you, isn’t it?
The exquisite expert who is amazing at what you do and who’d rather be working with your clients instead of figuring out how to market your business.
Juggling client delivery, sales, and marketing is A LOT especially when marketing sucks the life out of you.
Except we need you to market. Your clients need you to know you exist. The industry definitely needs you.
One of the reasons online business is so f*cked up is because the person who is BEST for the job (that’s you) is too often passed over for the person with the flashy marketing.
What if we could change that? What if we could flood the zone with experts?
I believe it would change online business for the better.
The people who were the most qualified and the best fit would get hired by clients who needed them.
Your clients wouldn’t be duped by business owners who are great at marketing but not so great at delivering results.
It would mean that it would change the industry for the better.
And what would that mean for your business?
It would change your business because you’d:
Always know exactly what to say to turn strangers on the Internet into paying clients.
Become known for your expertise, so people regularly reach out to you to be a guest on podcasts, teach in masterminds & speak on stage.
Create a simple system to spend less time on marketing — so you can do what you love — working with your clients.
Belong to a community of experts who align with your values so you can collaborate together so your message can spread faster than ever before.
How the Expert Up Club gets you known and hired :
The Club is founded on three core pillars that are essential in you getting known for your work. These pillars are what make The Expert Up Club unique.
Pillar One: Translate Your Expertise
It’s impossible to market your business effectively and easily without a message that leads people to your work. Let’s create a Minimal Viable Meaningful Message (your MVMM) with key messages that grow your audience, nurture them to get ready for your work, and make offers.
Pillar Two: Experiment to Amplify
Amplify your message through marketing that plays to your strength. Let’s uncover your “do less but better” marketing strategy that grows your audience and generates leads.
Bonus: You’ll actually ENJOY marketing more (or hate it a bit less…either way, it’s a win). Then you’ll run marketing experiments, so you know what’s working or not working. That way, you can decide what to double down on, what to stop doing, or what needs some tweaking. you actually like and then experiment with it - see what works and what doesn’t, and improve.
Pillar Three: Collaboration with Like-Minded Expert Business Owners
To get known for your work and to change the industry, we need each other. You can’t bootstrap audience growth (despite what the Web Celebs tell you). We need to find co-conspirators to work with - to promote our work - to learn from. This community is curated so that you can meet other people who share your values and who share the vision of doing business better.
Ready to stop being overlooked for your expertise & finally be recognized for the amazing work you do?
Become a member of the Expert Up Club, and be the first person people think of when they need support or your expertise.
Submit your application. Then, we’ll contact you within 72 hours with the next steps for the January Cohort.
Meet the Members of the Club
The Expert Up Club is NOT another online marketing course that’s lingering on your computer collecting virtual dust.
This is a generous community of 40 experts who are showing up to market their businesses and supporting each other along the way.
Hi there!
I’m Dr. Michelle Mazur, founder of The Expert Up Club, author of the 3 Word Rebellion, and co-host of Duped: The Dark Side of Online Business.
Who am I to be leading a group of experts?
- A decade of experience working with business owners to translate their expertise into a message that gets them known and hired for their work.
- A Ph.D. in Communication, meaning that I understand the science of messaging, so I have a deep understanding of how your clients process your message and how to persuade them by building an argument for your work (with none of the manipulative shenanigans)
- Seven years of experience in Corporate America doing marketing and market research for companies like Microsoft, Burt’s Bees, Kerrygold Butter, and more. I understand how marketing works in the real world, not just the online bubble.
I’m thrilled to gather a club of experts to change online business as we know it!
I review all the applications, and I’m so excited to be able to invite you to become a founding member of The Expert Up Club.
Yours in rebellion,
Michelle
What’s included in your membership :
The Messaging Sprints
Create your minimal viable meaningful marketing message (the MVMM) - the fastest way to translate your expertise into a compelling, persuasive marketing message that leads people to work with you. The Sprints are designed for you to take action while giving you the clarity & confidence to market and grow your business. This is not a course where there’s loads of material to consume. The Sprints are about taking action to create your message.
The “Do Less But Better”* Marketing Retreats
Create a 90-day marketing plan that actually results in sales. Retreats are offered every 90 days. During these retreats will uncover your super simple marketing strategy and create your 90-day marketing plan that will allow you to refine and experiment with what works. *(h/t to Greg McKeown’s Book Essentialism for the name)
Bi-Monthly Q&A Sessions with Dr. Michelle
Get Dr. Michelle’s brains and eyes on your message, your marketing, and even your copy. Twice a month, you’ll have the opportunity to ask questions and get feedback and support on what you’re working on in your business. One session will be Live on Zoom, and the other will be asynchronous and held in the community.
The Community
Access to our curated community of kickass experts. Think of these people as your co-conspirators and collaborators who you potentially can team up with to grow your audience. Not only that, these people will “get” you and will celebrate what you’re trying, be there to answer questions, and give feedback on what you’re working on. We connect on a custom community forum (that’s not Facebook) that’s built just for you.
Guest Expert Workshops
Based on the community's needs, we’ll have 2-3 expert workshops (maybe more) every year that help you more effectively market your business and grow your audience.
Ready to Join a Community of Expert Business Owners Doing the Work Together?
Members are accepted by application only. If your application is accepted, payment will be required to secure your spot in The Expert Up Club.
Two payment options are available.
(Rates listed below are for a 12-month membership.)
One Payment of $2,300
You’ll save $200
(This breaks down to $192 per month)
One-year membership with full payment due upfront.
4-Payments of $625
(This breaks down to $208 per month)
One-year membership with the first payment due when you join The Club, then additional payments are due every 90 days.
Becoming a member of the Expert Up Club, and be the first person people think of when they need support or need your expertise.
Submit your application. Then, we’ll contact you within 72 hours with the next steps for the January Cohort.
Got questions? I’ve got answers!
One Payment of $2,300
You’ll save $200
(This breaks down to $192 per month)
One-year membership with full payment due upfront.
4-Payments of $625
(This breaks down to $208 per month)
One-year membership with the first payment due when you join The Club, then additional payments are due every 90 days.
Becoming a member of the Expert Up Club, and be the first person people think of when they need support or need your expertise.
Submit your application. Then, we’ll contact you within 72 hours with the next steps for the January Cohort.
