You've Tried All The Marketing Things. Nothing Worked (Yet).
Fix your message so people actually get why they should pay you
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Build a marketing strategy that fits you—not some recycled influencer blueprint
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Toss the busted marketing playbook that got you here in the first place
Get the simplest, strongest message you’ve ever had — and the weekly marketing rhythm to turn that message into clients.
Every 30-minute tour includes a free Messaging Diagnostic. So whether you join or not, you’ll walk away knowing exactly what’s working—and where your message is falling flat.
You've Done Everything Right
(Whoa...bet you weren't expecting to read that on a sales page!)
Welcome to The Expert Up Club
A Radically Different Approach to Marketing
Yeah, you’ve heard that before. And you’re skeptical (as you should be).
So let me show you how The Club is actually different:
First: This isn't for online businesses selling TO online businesses.
If your clients are course buyers, Instagram followers, or people shopping for their next online program—this isn't the place.
The Club is built for consultants, coaches, and service providers who sell to corporate decision-makers, professionals, and real-world consumers—people who hire based on referrals, reputation, and real conversations, not funnels and cart-close countdowns.
Your clients don't opt into lead magnets. They don't buy on your launch schedule. They don't scroll social looking for experts.
And that means you need relationship-driven marketing.
Message-First, Always
We start where most programs won’t go: your message.
Why? Because messaging work is deep. It’s nuanced. And most coaches avoid it because they can’t do it well.
So they hand you a template. Or make you do yet another ideal client avatar (Bleck).
Or tell you to “just read Storybrand” so you can sound like everyone else on the damn internet.
Not on my watch.
If your message doesn’t lead clearly to your offer, what’s the point?
Marketing without a message is an expensive waste of time and energy. You'd be more productive if you threw actual spaghetti against the wall and spent the next hour cleaning up the mess.
And here's what most marketing "experts" won't tell you: the message you need is fundamentally different from what works in the online business world.
Your clients aren't looking for "transformation" or "soul-aligned" anything. They're looking for credible experts who can solve real problems—and they want to know you're the right choice based on your experience, not your personal story.
Inside The Club, every member starts with a Messaging Diagnostic to pinpoint what’s working, what’s pushing people away, and what needs a rewrite—so your message actually converts.
Strategy That Fits You
(Not Some Online Business Blueprint)
I’m not here to tell you how to market your business.
I’m here to help you find the strategy that fits you—your strengths, your clients, and your business model.
Here's the truth: Most marketing advice assumes you're selling TO the online business world. But your clients don't live there.
They wouldn't know a lead magnet if it bit them in the ass, and they scroll through Instagram looking at cats, not finding their next consultant.
That means you need relationship-driven marketing strategies:
- Strategic partnerships and referral networks
- Thought leadership that demonstrates depth
- Speaking opportunities and collaborations
- Making yourself easy to refer and easy to hire
No shoulds. No pressure to turn your brain into a content machine for platforms that don’t even bring you leads.
Just real strategy that brings in clients because it’s built around how you work best and *gasp* how your best-fit clients like to buy.
No two members in The Club have the same strategy.
Because no two experts should.
Not a Course. A Lab for Action.
Let’s be clear: The Club is not a course.
It’s where you come to actually market your business.
Not just learn about it. Not collect more PDFs.
You’ll experiment.
You’ll test.
You’ll get feedback and find what actually works—for you and your people.
Because clients don’t come from consuming more content.
They come from having a message that moves people—and the strategy to get it in front of the right ones.
And that’s exactly what we do here.
Built by an Expert. Powered by Experts
The Club was created for people who know their stuff—and are tired of watching influencers with a thimble of experience get picked over them.
Here, you're not stuck in another noisy FB group.
You're in a real community. A brain trust. A room full of generous, brilliant minds who have your back and share what actually works.
This is the smartest room in online business—designed to challenge you, support you, and make you better.
The Expert Up Club gives you the most compelling message you’ve ever had and the weekly rhythm to turn that message into clients (in less time than you think)
Who is The CLub for?
1:1 Service Providers
Who want to book more business & fill their pipeline with right-fit clients.
B2B CONSULTANTS
Ready to get their expertise in front of decision-makers to secure more contracts
PROGRAM/COMMUNITY LEADERS
Who want to grow their audience so they can reliably fill their programs.
How We Actually Get You Seen:
Without Selling Your Soul to Social Media Satan
Start with Your Message (So People Know Why They Should Pay You)
People don’t buy into your expertise if they don’t get it.
Your message is either working for you—or working against you. Right now, yours could be doing more heavy lifting.
Enter the Minimal Viable Marketing Message (MVMM) - Your new north star.
We'll work together to distill your expertise into a set of key messages that:
- Attract the right audience (the ones ready to buy, not just “like”)
- Build trust before you even make the offer.
- Make offers that feel natural and land with zero sleaze needs
The Result? Your MVMM becomes the core of everything you create. No more second-guessing. No more rewriting every damn email 14 times. Just words that lead directly to sales.
Do Less, But Way Freakin’ Better
Most marketing advice out there is just an endless to-do list designed to keep you “busy,” not booked.
Inside The Club, we rip up that hustle-harder nonsense and build you a Do Less, But Better marketing plan that:
- Focuses only on what actually moves the needle (and gets clients in the door)
- Plays to your strengths, not someone else’s tired playbook
- Works without turning you into a full-time content machine (Hallelujah!)
The Result? Most members ditch at least 2 soul-sucking tactics—and see better results because of it. (Translation: You finally have time to, oh I don’t know… run your business and have a life?)
Turn Your Marketing into a Fine-Tuned System
Once your message and strategy are locked in, it’s time to stop winging it and start treating marketing like the experiment it actually is.
Why? Because guessing is exhausting—and data tells the real story.
Here's how we roll:
- Launch smart marketing experiments that actually test what works
- Review results with expert eyes (no more wondering if you’re “just bad at marketing”)
- Double down on what brings in clients
- Ruthlessly ditch what's not
The Result? Relief. Confidence. And a marketing system you know is working—even when you’re not glued to your laptop.
If you’re sick of watching internet randos outshine you—book the darn tour.
Every 30-minute tour includes a free Messaging Diagnostic. So whether you join or not, you’ll walk away knowing exactly what’s working—and where your message is falling flat.
Meet the Members Who Say Marketing Sucks Less
THE EXPERT UP CLUB IS NOT ANOTHER COURSE THAT’S LINGERING ON YOUR COMPUTER COLLECTING VIRTUAL DUST.
This is a generous community of 40+ experts who show up to market their businesses and support each other along the way.
DITCHING THE ONLINE BUSINESS PLAYBOOK LED TO 289% REVENUE GROWTH
Alana Swain
Business: Fractional Business Manager
Target Market: Small businesses
Website: https://www.alanaswain.com/
PROBLEM
Alana had decades of sales experience and a business running on word-of-mouth—until she hit a ceiling and every marketing guru told her conversations were "selling, not marketing."
The algorithm fed her tactics designed for online business owners: post consistently, build funnels, create content buckets, be everywhere. But her best work happened in conversation. "Most marketers don't believe that sales is marketing. They muddy the water. I'm like, sales is just a conversation. And my best work is in conversation."
SUCCESS
She discovered that relationship-driven marketing IS marketing for B2B clients—and built a system around conversations, not content.
Alana clarified her messaging (doable business management with joy as a strategy), launched LinkedIn Local events, and focused on walkie-talkie meetings and virtual coffees instead of social media.
The result? Revenue grew 289%, with 70% coming from word-of-mouth. Her $695 Brain Back session feeds 50% of total revenue, often converting to long-term quarterly relationships. "People come to me and they're like, I don't really know what you do because your website's shit. But everyone says to come book with you."
She achieved this without social media and before her website was even finished.
"What you've created is a fertile ground for experts to find a place to put down their roots. My roots are going deep and wide and I'm standing taller and so I'm getting the bookings, I've got the price point right, I've got the services refined."
Narrowing Her Niche Made Prospects Show Up 90% Pre-Sold
BEV FELDMAN
Business: Email Automation Strategy & ConvertKit Specialist
Client: Credentialled Professionals
Website: https://yourpersonaltechfairy.com/
PROBLEM
Bev knew her work was different, but couldn't articulate who she served in a way that made the right clients raise their hands.
She was getting sales calls, but people weren't showing up pre-sold. "I was starting to notice a pattern of the clients who lit me up the most—they both lit me up AND they had the funds to hire me. But I couldn't quite articulate who these people were," Bev shared.
SUCCESS
She narrowed her focus to credentialed professionals and refined her messaging—and prospects started showing up to sales calls 90% pre-sold.
After redoing the messaging sprints in the club, Bev shifted her entire website and welcome sequence to speak directly to professionals who didn't start their business to become marketers—they just want email to work.
The result? "People are pretty much already 90% there by the time they book a call with me. They've already decided. This is just a confirmation of that."
Her pricing went up significantly, clients say yes within 12 hours, and sales calls stopped being about convincing—they became about confirmation.
"I think this is one of those inflection points where I've finally been like, oh, okay, what I'm saying is resonating with the right people."
By the Numbers
Hi there!
I’m Dr. Michelle Mazur, founder of The Expert Up Club, author of the 3 Word Rebellion, and co-host of Duped: The Dark Side of Online Business.
Who am I to be leading a group of experts?
- A decade of experience working with business owners to translate their expertise into a message that gets them known and hired for their work.
- A Ph.D. in Communication, meaning that I understand the science of messaging, so I have a deep understanding of how your clients process your message and how to persuade them by building an argument for your work (with none of the manipulative shenanigans)
- Seven years of experience in Corporate America doing marketing and market research for companies like Microsoft, Burt’s Bees, Kerrygold Butter, and more. I understand how marketing works in the real world, not just the online bubble. I’m thrilled to gather a club of experts to change online business as we know it!
If you book a private tour, you'll meet with ME so I can show you around and help you determine if The Expert Up Club is right for you!
Yours in rebellion,
Michelle
Your Experience Inside The Club
THE 6 CORE MESSAGING SPRINTS
Marketing without a message is a time suck of doom!
That's why you'll start your journey by creating your Minimal Viable Marketing Message.
This is the fastest way to translate your expertise into a compelling, persuasive marketing message that leads people to work with you.
Each sprint can be done at your own pace and designed for you to do the work without consuming endless amounts of useless information.
When you're finished, you've created a Messaging Guide that allows you to:
- Spruce up your website copy so it's crystal clear who you are, what you do & why they should pay you
- Know exactly what to say when you market and be confident it's leading people to your offer
- Stop stumbling over your words when talking to potential clients & know exactly how to show them you're the right person for them
THE “DO LESS BUT BETTER”* MARKETING RETREATS
Create a 90-day marketing plan that actually results in sales.
Every 90 days, we come together as a community to map out what the next three months of successful marketing will look like for you.
You'll define your "do less but better" marketing strategy, and you'll define one marketing experiment so you can figure out what works for your business.
In 90 days, not only will you book more of your ideal clients, but you will also have a clearer sense of what works for you.
Without a doubt, you'll let ineffective tactics go!
*(h/t to Greg McKeown’s Book Essentialism for the name)
MONTHLY COPYWRITING FEEDBACK SESSION
Want a second set of eyes on your sales page, homepage, about page or something else?
Every month you'll have the opportunity to submit one piece of copy and Dr. Michelle will provide you feedback to improve your copy and boost your conversions.
(Most copywriters would charge between $750-$1,000 to provide feedback on piece copy so being able to submit three for $625 is a deal).
TWICE MONTHLY Hot seat Calls WITH DR. MICHELLE
Get your burning business, marketing, and messaging questions answered!
Tap into Dr. Michelle’s brains (and the community's collective intelligence) to solve your business problems so you can move forward! Sessions are Live on Zoom, and you can always submit questions if you can't be there live!
THE COMMUNITY
Access to our curated community of kickass experts with a wealth of business knowledge.
Think of these people as your co-conspirators and collaborators who you potentially can team up with to grow your audience. Not only that, these people will “get” you and will celebrate what you’re trying, be there to answer questions, and give feedback on what you’re working on. We connect on a custom community forum (that’s not Facebook) that’s built just for you.
GUEST EXPERT WORKSHOPS
Based on the community's needs, we’ll have 2-3 expert workshops every quarter that help you more effectively market your business and grow your audience.
When you join the Club, you'll get instant access to training on LinkedIn, SEO, branding, writing your welcome sequence, and email subscriber strategy from some of the most talented experts in the industry.
Your First 90 Days
Everything inside the Club leads to one thing: a compelling message + a simple plan you can actually stick to
Month #1: Make What You’re Already Doing MORE Effective
Most programs ask you to “add more.” More content, more posting, more tasks you don’t have capacity for.
Not here. The first 30 days are the calmest, simplest on-ramp you’ve ever had.
We focus entirely on how to speak the language of your customers so you can SELL to them more easily.
You don’t have to add a single new item to your marketing plate.
We just make what you already do a hella of a lot more effective.
Quick wins during month one:
- Your emails land better because they center your clients (and not your expertise)
- Referral conversations are more productive because people understand exactly WHO you serve.
- You start noticing exactly what your clients want (and what they’re really struggling with).
- Messaging suddenly feels less like guessing and more like “I know exactly what to say to resonate.”
Think about anything you have on your calendar right now. That "ugh" feeling you have - because it feels too hard, you don't know what to say, or you're worried they won't buy?
Before your first 30 days in the club are over, those tasks will feel easier, faster, and more likely to get you paid
Month #2: Your Message Starts Bringing In Better Leads
This is where your message starts paying you back.
Using the raw gold from month one, we shape:
- Your problem statement (the one that clients instantly recognize themselves in)
- Your unique solution (the reason you’re the obvious choice)
This is the part where experts stop feeling “foggy” and start feeling… well, like experts.
Quick wins in Month 2:
- You can describe your work clearly
- People understand what you do without needing a dissertation;
- Leads get warmer (meaning they don’t show up on calls wondering what is you do…they know).(Hallelujah!)
- You sound more confident (because you ARE more confident)
Your messaging goes from vague → sharp. Your value becomes instantly clear. Your expertise feels tangible again.
People know why they should hire you and only you.
You’ll find that you’re spending less time on your marketing, and yet seeing better results.
Month #3: Turn Your Message Into a 90-Day Marketing Plan
Messaging is only powerful if it can be used.
So in Month 3, we translate everything into a simple 90-day marketing rhythm that fits your energy, your business, and your expertise.
This is where everything clicks:
Quick wins in month 3:
- You can talk about your offer without rambling
- You know how to invite people in without feeling salesy
- You have a weekly marketing rhythm you can actually stick to
- You feel ready to be visible (because your message is rock solid)
By the end of 90 days: Your Expert Messaging Guide is DONE. You have messaging that leads directly into your offers. You know what to say, how to say it, and why it works.
Your marketing becomes faster, clearer, and easier.
And then? You head straight into the Marketing Retreat + Implementation Labs, where everything you built gets put into action
If you’re sick of watching internet randos outshine you—book the darn tour.
Every 30-minute tour includes a free Messaging Diagnostic. So whether you join or not, you’ll walk away knowing exactly what’s working—and where your message is falling flat.
Got questions? I’ve got answers!
Ready to Join?
Potential members must book a private tour or the club. If we mutually decide that The Club is right for your business, payment will be required to secure your spot in The Expert Up Club.
Choose Your Expert Up Club Journey
$2500 Annually
PIF Bonus: 2 Free Messaging & Marketing Tune-Up Sessions
Payments via Klarna and Cash App Pay qualify for the paid-in-full bonus
Get Immediate Access to:
✓ 6 Core Messaging Sprints – Build your Marketing Message Guide fast
✓ Quarterly “Do Less But Better” Marketing Retreats – Plan and test what works
✓ Monthly Copy Feedback Sessions – Sharpen your copy & boost conversions
✓ 2×/month Hot Seat Calls with Dr. Michelle – Real-time strategy support
✓ Curated Expert Community – Collaborate with peers who “get you”
✓ Guest Expert Workshops – Learn fresh approaches that drive sales
✓ 2× 1:1 Message Tune-Up Sessions with Dr. Michelle – Private reviews to refine your messaging and marketing ($1,000 value)
5 Monthly Payments of $500/Annually
(Most Flexible In-House
Payment Plan)
Get Immediate Access to:
✓ 6 Core Messaging Sprints – Build your Marketing Message Guide fast
✓ Quarterly “Do Less But Better” Marketing Retreats – Plan and test what works
✓ Monthly Copy Feedback Sessions – Sharpen your copy & boost conversions
✓ 2×/month Hot Seat Calls with Dr. Michelle – Real-time strategy support
✓ Curated Expert Community – Collaborate with peers who “get you”
✓ Guest Expert Workshops – Learn fresh approaches that drive sales
✓ 2× 1:1 Message Tune-Up Sessions with Dr. Michelle – Private reviews to refine your messaging and marketing ($1,000 value)
The support you were promised in that $10K program—except this time, it’s real (and a fraction of the price).
Every 30-minute tour includes a free Messaging Diagnostic. So whether you join or not, you’ll walk away knowing exactly what’s working—and where your message is falling flat.