Reclaimed Her Business By Shifting From Marketer Back to Practitioner
Name: Elise Enriquez
Business: Productivity Coach
Target Market: Small Teams in Organizations
Website: https://www.eliseenriqueze.com/
Problem: Elise was following the “boss babe” marketing approach that pulled her away from her strengths and tanked her business.
She invested in creating a course version of her successful GYST (Get Your Stuff Together) program but struggled with the high-pressure sales tactics needed to fill it.
“It was such a detour to go that whole social media, build a course, webinars, free webinars, pitch, cart close… that whole thing was such a detour for me. And, like I said, it seriously tanked my business.”
Success: She identified that she wanted to be a practitioner rather than a marketer and transformed her marketing approach to align with her strengths and values.
Elise ditched social media and her weekly newsletter in favor of speaking engagements, panel discussions, and podcast guesting—methods that gave her energy rather than draining it. She also transformed her own podcast to include more solo episodes showcasing her expertise, creating bingeable content for prospects.
“It’s not like because I made these changes, people are beating down the door to work with me. It’s like these little shifts have happened whether it’s like an existing client saying, ‘We wanna keep working with you.'” Current clients began inviting her to work more deeply within their organizations, including bringing entire teams through her GYST program.
Elise says, “The Expert Up Club is the best investment I’ve ever made in my business.”
Uncovered the Message that Makes Her Business Stand Out In a Crowded Marketplace
Name: Bev Feldman
Business: Email Automation Strategy & ConvertKit Specialist
Client: Coaches & Consultants
Website: https://yourpersonaltechfairy.com/
Problem: Bev knew what she did was different but struggled to differentiate her services in a saturated market.
She was great at closing sales once people got on a call with her, “I was having a hard time…getting people onto the call that’s challenging and understanding, figuring out how to differentiate what I do from everyone else out there,” Bev shared.
Success: She refined her messaging strategy and revamped her website copy, moving beyond the technical aspects of her work to emphasize its strategic value.
She also named her newsletter, Automate with Heart, which communicates how she’s different to her subscribers and aligns with her values.
Moreover, Bev found the club’s community to be a source of not only emotional support and inspiration but also unexpected business opportunities. “A nice benefit, which I wasn’t expecting, but like people in the group have hired me,” Bev noted, underscoring the trust and respect fostered within the club.
Scaled Back On Social Media & Started Doing “Less but Better” Marketing
Name: Diann Wingert
Business: Business Coaching
Target Market: ADHD-ish entrepreneurs
Website: https://www.diannwingertcoaching.com/
Problem: Diann is an extrovert and a natural-born joiner. Because of that, she was in too many programs trying to implement too many different, conflicting marketing strategies, and she was on the edge of burnout.
“I had lost my ability to trust my own intuition, instincts and my own critical thinking,”
But still, Diann felt like she needed “a solid group of support from genuine peers..to talk about challenges in our businesses, challenges with clients, just challenges with marketing and all kinds of things.”
Success: Since Diann stopped listening to so many different voices and began figuring out how to market on her own terms, she scaled way back on social media She finds herself doing less marketing and being more effective at it.
“By being in fewer places, more intentionally, more consistently, and with a much deeper and richer commitment. I’m doing much better. I’m not on the edge of burnout anymore. And I do believe I’m going to figure marketing out. But not by myself.”
One of Diann’s biggest transformations was owning her expertise and realizing that most mass-marketed advice doesn’t work for experts.
She can confidently move forward and market on her own terms and get feedback whenever she needs it because The Club has her back.
Name: Pauline Wiles
Business: Website Design
Target Market: Authors
Website: https://www.paulinewiles.com/
Problem: Pauline’s business was “moving along it certainly wasn’t where I wanted to be in terms of the number of clients or the type of clients.”
She decided to join the club because she knew that “my messaging could almost certainly use some work” and she felt as an Introvert being in a community of other experts “would be good for her.”
Success: After doing the messaging sprints, she realized that her messaging was unfocused because she was trying to speak to too many business owners. This insight led her to narrow her focus exclusively to authors.
Her clients often comment on the specificity of her message,” the majority of my clients, when they hire me, they say, Oh, I love that you specialize in author websites.”
A critical turning point for Pauline was recognizing the trap of overmarketing, a topic extensively discussed within the club. During a roundtable discussion on overmarketing, she realized her marketing efforts were scattered, driven by a fear of not securing enough clients.
This epiphany prompted her to figure out what works to bring clients into her business. What she found surprised her: She wasn’t getting her clients through email marketing; the majority of her clients found her via SEO.
Because of that she had the confidence to email her list LESS and let go of professional organizations that weren’t leading to new clients (and clearing her calendar of Zoom Calls!).
By focusing on a specific niche, she significantly improved her messaging, making it easier to connect with her right-fit clients and enhancing her SEO performance.
Ready to Market Less While Creating More Demand for Your Expertise??
(Yes, you’ll book clients & grow your audience, too!)
