Make Marketing Suck Less

Messaging and Marketing Strategy for Solo Business Owners Who Sell Outside the Online Bubble

Grab the Free Course
hero-home

Make Marketing Suck Less

Messaging and Marketing Strategy for Solo Business Owners Who Sell Outside the Online Bubble

Get the Free Course

You're Not Running an Online Business

So Why Are You Marketing Like One?

You're a consultant, coach, or service provider selling to corporate decision-makers, established professionals, or consumers with real problems.

Your clients don't buy courses at midnight during a cart-close. They don't opt into lead magnets. They don't scroll Instagram looking for experts.

They hire based on referrals, reputation, and real conversations.

But you've been taught to market like you're selling to the online business world—with launches, funnels, webinars, and social media performance.

And it's not working. Because your clients don't live in that bubble.

HERE'S WHY: YOU'RE FOLLOWING THE WRONG PLAYBOOK.

Most marketing advice is designed for online businesses selling TO online businesses.

Lead magnets work when your clients are course buyers.
Launches work when your audience expects them.
Funnels work when your clients are shopping for programs.

Your clients aren't doing any of that. They're in the real world.

So you've spent months building lead magnets no one downloads, posting to crickets on social media, and forcing yourself to "show up authentically"—whatever that means.

And after all that effort? You're exhausted, invisible, and watching people with half your expertise book the clients you should have.

Real-world clients need real-world marketing.

light-bulb-checkmark

Real World Marketing Starts with

A Message that Makes You Referable & Hireable

Real-world marketing is built on reputation and referrals—which means your message needs to make you:

✓ Easy to refer - people know exactly who you help and how
✓ Easy to trust - your expertise feels essential, not optional
✓ Easy to hire - the decision is obvious before the sales call

If your message doesn't do that—if you sound like everyone else or prospects can't tell why they should choose you—then even the "right" tactics will fail.

You don't need more tactics. You need a message strategy that makes the decision obvious.

Get Started Now

Ready to Fix Your Message & Market Less?

Tired of Second-Guessing Your Marketing?

Finally get the message clarity you've been missing—plus a community of real experts who get it.

Join the Club!

Ready to get serious about fixing your message?

Work with me 1:1 to create a complete messaging foundation in just two weeks.

Book Your Intensive

Prefer to Listen & Learn?

The only podcast that admits marketing is f@$!ing hard—and gives you unconventional strategies that actually work outside the online business bubble.

Listen In
Elise Enriquez

“I didn’t know how to communicate the value of my services to my ideal client”

I did the pre-work for each session, but it is in Michelle’s follow-up with me in the sessions that all the good stuff came out of my mouth.

I am more clear about who it is I love to serve and have key messages I can deliver to them at different phases.

If you are amazing at what you do but hate marketing, invest in this done-for-you work with Michelle.

– Elise Enriquez

I’m Dr . Michelle Mazur

Messaging Strategist | Author of 3 Word Rebellion

freepik__drmichelle-create-a-hyperrealistic-editorial-image__61683

I work with solo business owners who sell outside the online bubble—consultants, coaches, and service providers who refuse to market like the online business world.

With a Ph.D. in Communication and corporate marketing experience with brands like Microsoft and Burt's Bees, I bring the science of persuasion to your message—without the sleaze.

My approach? Integrity-driven persuasion.

Messaging that builds authority and creates demand—so you get seen, trusted, and hired for what you actually do best.

About Me
logos