3 Word Rebellion

Messaging & Marketing Strategy

Powerfully Communicate
the value your business creates whether you’re
speaking to one person or a million

(without ever compromising your ethics)

You’re on the cutting edge of your industry –
a “rebel” with a cause.

You don’t do things the way everyone else does them.

And your customers and clients love that about you. It’s why they
refer you.

You’re the ONLY option to them.


You struggle to find more of these perfect clients without solely relying on word of mouth.

Once you speak with someone over Zoom, you’re pretty damn good at closing the deal. It’s getting to that call that that’s the hard part.

You know you’ve got to market your business. (Ugh!) You’ve invested in it. 

You bought the course(s) by the Celebrity Entrepreneur that promised a gazillion figures in 6-seconds.

It promised to be that magic bullet, but it just left you feeling overwhelmed and slightly nauseated by the tactics they wanted you to use.

You don’t want to market that way! It doesn’t sit right with you.

And the reality is that sloths move faster than your audience grows, you create content with enormous value that no one is seeing (and more people need to see it)

Social media feels like screaming into the void.

You want to be featured on the top-tier podcasts to grow your email community & raise your profile, but all you hear is NO (or worse nothing at all). 

Most people think it’s about finding the “right” strategy or just showing up consistently — but they are wrong.

Here’s the deal: it’s not the marketing tactic that failed. It’s the messaging that’s falling short. 

Any marketing strategy can be effective if it aligns with your values and principles,  but it’s the message that grabs attention and makes people yearn to know more

Marketing that works. Marketing that drives sales is powered by your message

Your message is the hardest worker you have in your business. It’s working (or not) 24/7 days a week. Here’s a glimpse of what it’s doing:

  • Someone lands on your website at 11:11 pm on a Thursday, what makes them decide to stick around and click around is your MESSAGE.
  • You pitch yourself for a podcast or speaking gig, what makes or breaks if you get on that stage is your MESSAGE.
  • When your Instagram post gets 89 comments and 170 hearts, it’s how your MESSAGE is resonating with people.
  • On a sales call, the person is trying to decide between you and your competitor. How well you communicate the value of what you do depends on your MESSAGE.

Your message is your best marketer, salesperson, and public relations expert. 

And if you ever sat at your computer, staring at the blinking cursor wondering what you should say in that next email to your community…

you know that knowing what to say, how to say it so people act…is sheesh…so hard (so make it easier & request a free consult).

Request a Free Strategy Call

What Happens After You’ve Nailed Your Message?

It’s simple, really.

Message + Marketing = Money & Impact

When you apply your message to a marketing strategy aligned with your values, more money by serving more people happens. Specifically…

  • You’ll get to the dang point (and stick to it), so people know how your business serves!
  • Grow your audience by giving your right people a message they talk about, think about, and hire you for.
  • Show up consistently on your ONE favorite social media channel and create content that captivates in less time than ever before.
  • Grow your email list! Figure out what the hell your lead magnet should be (or even if you need one) that leads people to work with you instead of ending up in the digital trash can.

The best part the 3 Word Rebellion process makes it easy to create this messaging.

Your only job is to vomit up words on the pages (the messier, the better) and let me unearth that message for you.

You’ve been up in your head too long overthinking how to say and what to say, so let me take the wheel.

The first step for messaging & marketing that empowers you to sell and serve more is simple.

Click the red button and book a complimentary strategy call!

Request a Free Strategy Call

Working with me 1:1 starts at $5,500 for high touch messaging support

Yes, payment plans are available!

“As a result of this work we have been able to generate $2,000+ sales a month online.

Our 3WR marketing strategy and messaging have helped us grow our email list and doubled our conversion rate.

This has been a lifesaver for our spa as we travel the uncharted reopening dates due to the COVID-19 pandemic.

Most importantly working with the 3WR gave us the framework to name, and use our business as a force for good as we oppose the oppressive beauty industry status quo. Today thanks to the 3WR framework we can easily communicate our biggest differentiator.

– Claudia Cordova

Here’s everything
you’re getting:

You’ll walk away with all the messaging you need
to make more money, or even change the world
with your movement.

Not just for today,
but for the next 3 to 5 years (and beyond).

Your unique, one-of-a-kind 3 Word Rebellion — The ultimate hook

A scroll stopping, the one-of-a-kind message that demands attention. The 3WR grows your audience & instantly makes them want to know more while establishing you as the go-to authority in your industry.

The Client Decision Journey (from uninformed to heck yes!)

A custom strategy to convert strangers into clients who want to buy your services. You’ll have a systematic way of creating content and writing copy to show your audience why your message is THEIR message, too. (This includes at least 20 ideas for your content marketing)

Your Compelling Signature Stories

We’ll cull and develop at least 3 stories (or more) that connect to the emotions of your people and give the audience a compelling reason to believe in your message. The people who buy into your movement and business need to FEEL to take action. These stories will accomplish that.

3WR Marketing Strategy

All of this messaging work does no one any good if it dies in a Google Doc! Your marketing strategy is customized to your strengths and to where you want to market your business. Follow this plan to grow your audience, nurture your community into becoming clients, and make more offers. 

A 3 Word Rebellion Brand Message Guide 

The ultimate guide for how your business communicates in your marketing, social media, copy, and sales. This deliverable is the go-to document for all your marketing & copy. You’ll be able to hand it off to copywriters or your team and they’ll always be ON message.

Request a Free Strategy Call

Working with me 1:1 starts at $5,500 for high touch messaging support.

“I effortlessly signed on two new clients after just one session!

In that one session, Michelle skillfully extracted the essence of my services from what I casually shared. She provided such a great deal of clarity and so many “ahas” that I felt proud instead of doubtful about my message. I felt truly connected to my message. All of this lead to two of the most beautiful discovery calls I’ve ever had. My two new clients, combined, were interviewing nine other service providers.

They chose me because, in their words, ‘I wouldn’t want to miss out on experiencing what you have to offer,’ and ‘You had me at ‘calm by choice.’’

This wouldn’t have happened without Michelle. I trust her expertise so much I wish I could work with her forever.”

– Mona Rose Moore

Most of all,
when you have your 3 Word Rebellion,
you’re able to serve more
of the people you love
and use your ideas to
create change in your field
and even the world.

When your message resonates with your audience, moves them to an unqualified YES
that means all that marketing
you invested in can FINALLY pay off

Ready for that?

Request a Free Strategy Call

“The best coaching investment I’ve made. Michelle has been a life saver, a time saver, and the best coaching investment I’ve made since I opened my business.

Our jumbled up messaging was really affecting our marketing and the growth of our business. We were getting clumped into every other gym or private studio in the area and we weren’t standing out.

The results I got from working with Michelle have been amazing. I have all of my messaging right at my fingertips. I’ve had to create a bunch of small blurbs and ad copy since I finished the Intensive and I just find what works best for the current project and edit from there. I don’t have to do the process of creating my message all over again each time trying to find it.

I’m much more optimistic and positive about getting out into the world of marketing knowing I’m attracting the people I want in my business.

– Meghan Crutchley

Ready for One-of-a-Kind Messaging that Attracts More of the Right People So that You Sell More at Higher Prices?

(Yes, this is the key to make a much bigger impact in the world!)

Request a Free Strategy Call



Working with me 1:1 starts at $5,500. Payment plans are available (and we can customize the payment plan to your budget).


Since I guarantee that my clients find their 3 Word Rebellion when working with me, it can take up to a month to uneath your 3 Word Rebellion.

I do a deep dive into your business, who your clients are, what your business offers, and analyze your freewriting described in Chapter 5 of the 3 Word Rebellion book.

It is impossible to guarantee that you get the result of a 3 Word Rebellion in a one-off session. I want everyone who works with me to leave this message!

If you want my eyeballs on your current messaging with an eye toward how to improve and clarify your message and increase your sales, I do offer a B.O.L.D Messaging Sesh for that purpose.


Yes, 100%!

I am certain because we don’t move on in the 3 Word Rebellion process until we’ve landed on your 3 Word Rebellion. I have a 100% success rate. If you and I are a good fit to work together, it means I am confident that I can help you create your 3 Word Rebellion and all the messaging your business needs to be successful.


Usually, sooner than you think and definitely before investing even a penny into advertising.

People generally wait too long to work on their messaging and invest $1000s in marketing efforts without having a solid message. If you market without having a solid messaging strategy, how would you even know what worked? It would be a guessing game. 

The general rule of thumb is if your business is making less than $35K a year, focus your energy on making sales through relationships and networking.

If your business is making over $35K a year, book a complimentary 3 Word Rebellion Strategy Call today!


If you take action now, you will have the opportunity to work directly with me.  My waitlist, however, is getting longer and longer and I will be hiring & training associates and strategists very soon to work with clients. 

So there’s a possibility that if you reach out to me in 3 months and want to work with me, the price would have gone up. You will never regret working on your message early, but you might if you do it too late. 

Request a Free Strategy Call

“I now have anchors for everything from podcasting to speaking to social media outreach to informing the type of work I do.

I knew I had something to say. So many stories, in fact, that my message was getting garbled.

Was I the one who talked about loneliness? Was I the one who tried to help others with shitty childhoods? Was I the one who never wanted to be a mom and now have three children I love dearly? I am all of these BUT my message was not coherent or focused.

Working with Michelle and her see-inside-your-brain-and-heart wizardry, we quickly honed in on my 3 most important topics and corresponding stories to help bring the audience along on the journey with me.

I now have anchors for everything from podcasting to speaking to social media outreach to informing the type of work I do…and I’m SO EXCITED TO SHARE IT.

Jen Vertanen

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Create your one-of-a-kind message that is the ultimate hook and the message you want to be known for!

The 3 Word Rebellion is the key to go from business owner to thought leader.

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