Wouldn’t it Be Nice if People Just Recognized Your Expertise & Hired You on the Spot?
Of course, it would! But you know that business doesn’t work that way.
You’ve got to market.
Up until now, marketing has not been your jam (it’s why you rely almost 100% on referrals). You lack the clarity, confidence, and structure to make marketing (and copywriting) remotely effective.
Meanwhile, you watch other business owners (with half the experience and expertise) land clients and have opportunities to share their knowledge with the masses.
AND THERE’S A REASON FOR THAT!
Rebel Truth: Most Marketing Programs aren’t Built for Expertise-Driven Businesses.
Those programs leave out the most important thing that actually makes marketing work: THE MESSAGE!
Businesses built around expertise have the unique challenge of translating expertise into a message that moves your right client one step closer to hiring you.
Messaging is the difference between:
Being one of many vs. being the ONLY business that does exactly what you do
Committing random acts of marketing that lead your audience nowhere vs. being intentional and effective in every piece of content
Being overlooked for your expertise vs. being known for your work and invited to share it on the regular
Waiting for the next referral to land in your inbox vs. proactively filling your pipeline
To do that, you don’t need run-of-the-mill, bland messaging that blots out what makes your business unique.
To gather the right people around the change your business creates…
…Experts need to stage a rebellion!
How do you do that?
Introducing the 3 Word Rebellion Messaging & Marketing Intensive
Create a one-of-a-kind message that grabs attention and creates curiosity, plus all the messaging, you need to persuasively communicate the value your business creates.
Bonus: You’ll get newfound confidence because you’ll know precisely how you’re different & why your clients should hire you.
All 3 Word Rebellion packages include a comprehensive message strategy, so your business is consistently on-message everywhere your audience interacts with your brand.
Here’s What We’ll Co-Create:
3 Word Rebellion :: These three words will call in your audience, make them curious about what you’re up to, and get them talking about your message so that you get known!
Client Empathy Map :: Gain deeper insights into what your clients are feeling, doing, saying, so your message feels like you’re reading their minds.
The Client Decision Journey :: Key message for your content that builds an argument for your work.
“Why-to-Buy” Message/Program Promise :: The most compelling reason to do business with you and decide to say yes to working with you
Conversion Strategy:: Understand the key belief shifts and CTAs for each step of your customer journey
Signature Stories to support your rebellion :: We’ll cull and develop at least 3 stories (or more) that connect to the emotions of your people and give the audience a compelling reason to believe in your message.
A marketing strategy to launch your 3 Word Rebellion :: All this messaging work does no one any good if it dies in a Google document. We’ll create a simple marketing strategy, so you know exactly HOW to use this message in your marketing.
The 3WR Copywriting Framework :: Know exactly how to apply your new message to the most important pages on your website.
A 3 Word Rebellion Message Brand Message Guide :: We document your message in one place, so you can access it when you need to generate content, prepare for a podcast interview, or create a Keynote Speech
The first step for messaging & marketing that empowers you to sell and serve more is simple.
Click the red button and book a complimentary consultation call!
“The 3 Word Rebellion Messaging Intensive, changed my business.
Since I’ve nailed down my 3WR (Build Sustainable Freedom), my coaching client schedule has filled up! The new clients that come with my new messaging are the clients I’ve wanted to work with all along.
Michelle helped me get clearer on my messaging immediately and it was so easy to implement. I love that she taught me how to USE the messaging, rather than just write it for you.”
– Tracy Glasco
“As a result of this work we have been able to generate $2,000+ sales a month online.
Our 3WR marketing strategy and messaging have helped us grow our email list and doubled our conversion rate.
This has been a lifesaver for our spa as we travel the uncharted reopening dates due to the COVID-19 pandemic.
Most importantly working with the 3WR gave us the framework to name, and use our business as a force for good as we oppose the oppressive beauty industry status quo. Today thanks to the 3WR framework we can easily communicate our biggest differentiator.”
– Claudia Cordova
Meet Dr. Michelle Mazur
Thought Partner & Co-Conspirator in Your Rebellion
I’m Michelle Mazur, Ph.D. the creator of the 3 Word Rebellion, and the host of the Rebel Uprising Podcast.
I work with experts (yes that’s you) who are coaches, consultants, and service providers who are shaking things up but having a hard time talking about.
Unlike most “messaging coaches” who interview you and then present you with what they think your message is, we co-create your 3 Word Rebellion TOGETHER.
My Ph.D. is in Communication with an emphasis on persuasion (so I know the theory behind what makes a message powerful & persuasive).
With 25+ years of experience in communication, and 10+ years of being in business, I know that having a clear and captivating message is the key to reaching the people you could help the most, in a way that is powerful and feels effortless.
(No more trying to explain what you do and staring back at blank, confused, or skeptical faces.)
The cool part is that the 3 Word Rebellion messaging framework has a 100% success rate in discovering that one-of-a-kind message that catapults your thought leadership.
“I felt like I could have figured out messaging on my own…
But the reality is…I was too close to my clients to nail it.
I could easily acquire leads, but struggled to convert those leads to calls booked. I felt like I know exactly who my target audience is but somehow that wasn’t translating into sales.
I used to talk exclusively about emotional eating, but most of my clients didn’t even realize they were emotional eaters until we were working together. Talk about ineffective messaging!
Messaging is a new skill like any other, and once you have your message you have to commit to practicing using it. If you can commit to giving up your ego and being a newbie you will not regret this.
– Cassie Christopher
“The best coaching investment I’ve made. Michelle has been a life saver, a time saver, and the best coaching investment I’ve made since I opened my business.
Our jumbled up messaging was really affecting our marketing and the growth of our business. We were getting clumped into every other gym or private studio in the area and we weren’t standing out.
The results I got from working with Michelle have been amazing. I have all of my messaging right at my fingertips. I’ve had to create a bunch of small blurbs and ad copy since I finished the Intensive and I just find what works best for the current project and edit from there. I don’t have to do the process of creating my message all over again each time trying to find it.
I’m much more optimistic and positive about getting out into the world of marketing knowing I’m attracting the people I want in my business.”
– Meghan Crutchley
WHAT IS MESSAGING?
I’m so glad you asked this question. There are a lot of misconceptions about what messaging is floating around on the Internet.
I’ve seen it defined as one sentence, a content plan (what the what?), your story, and more. These are partially right.
Messaging is a comprehensive system that you use across your marketing, sales, copywriting and PR that builds an argument for why your work matters. It’s centered around ONE core message that your business wants to be known for and it persuades people (ethically) to work with you.
WILL THIS HELP ME WRITE MY COPY?
In fact, at the end of our engagement, I give you my copywriting framework so you’ll know how to apply your fresh, new message to your home page, about page, and even your sales page!
WHAT’S THE INVESTMENT IN WORKING WITH YOU ONE ON ONE?
Working with me 1:1 starts at $6,500. Payment plans are available (and we can customize the payment plan to your budget).
DO YOU OFFER A ONE-OFF SESSION JUST TO WORK ON MY 3 WORD REBELLION AND NOTHING ELSE AROUND MY MESSAGE?
Since I guarantee that my clients find their 3 Word Rebellion when working with me, it can take up to a month to unearth your 3 Word Rebellion.
I do a deep dive into your business, who your clients are, and what your business offers, and analyze your freewriting described in Chapter 5 of the 3 Word Rebellion book.
It is impossible to guarantee that you get the result of a 3 Word Rebellion in a one-off session. I want everyone who works with me to leave this message!
If you want my eyeballs on your current messaging with an eye on how to improve and clarify your message and increase your sales, I do offer a B.O.L.D Messaging Sesh for that purpose. (These are closed at the moment).
I READ YOUR BOOK, AND I WASN’T ABLE TO FIGURE OUT MY 3 WORD REBELLION MYSELF. DO YOU GUARANTEE THAT I WILL FIND MY 3 WORD REBELLION?
I am certain because we don’t move on in the 3 Word Rebellion process until we’ve landed on your 3 Word Rebellion. I have a 100% success rate. If you and I are a good fit to work together, it means I am confident that I can help you create your 3 Word Rebellion and all the messaging your business needs to be successful.
HOW DO I KNOW IF I’M READY TO WORK WITH YOU?
Usually, sooner than you think and definitely before investing even a penny into advertising or marketing. (If you’re thinking “too late, I already invested a ton,” you’re not alone.)
Here are some signs your business is ready for messaging.
1. PROVEN OFFER: You’ve got an offer that sells & gets results. It’s time to reach a bigger audience.
2. SINGING THE MARKETING BLUES: You’ve either given up on marketing or you’re hella consistent and not seeing results. Either way, marketing is not working, so you rely on referrals.
3. IMPACT: You want to reach more people and help more people with your work. There’s a book, podcast, or stage in your future.
4. MESSAGE FRUSTRATION: Words seem inadequate to describe your brilliance. If you found your message, it would help you to unleash the goldmine you’re sitting on.
I could never find the right words to describe what “Acceptance and Integration Training” actually does for people. I would go into too much depth and peoples eyes would glaze over.
Knowing how to authentically describe “Acceptance and Integration Training” means that more people will have access to this transformative mental health care that resolves reactivity and uncloaks the true self.
Michelle pulled out authentic stories and talking points from what to me felt like rambling conversation. The spacious listening and strategic questioning she brought to our work was inspiring and allowed for deep clarity and focus.”
– Melanie McGhee
You’ve read this far, and you’re still reading?
I want you to know – I know it’s hard being an industry disruptor.
It’s frustrating to try to describe your expertise in a way that other people really get.
Your customers and clients get it – and LOVE you for it.
But you want to grow and expand your business, your reach, and your impact.
And that can be tough without a crystal-clear, compelling, one-of-a-kind message that people remember and share.
Maybe you feel the pressure to water down your message for “the masses” – when what you REALLY want is to break from the masses and call in your perfect people.
Maybe everyone in your industry is convinced that there’s only ONE way to do things, but you have an innovative solution that will permanently shake things up.
Whatever the case, if you’re a rebel WITH a cause – and without a solid message to express that cause – then you need a 3 Word Rebellion, and I can help you discover it.
Book a Free Consultation Call, and then let’s see how I can help.
I look forward to helping you craft a 3 Word Rebellion that grows your business and maybe even changes the world.