You’re amazing at what you do – so why don’t more people know about you?
You do business differently.
And your clients love that about you. It’s why they hired you.
It’s why your business runs 100% on referrals & word of mouth marketing
This leaves you worrying about what’s going to happen from one month to the next.
Is this month going to break all your revenue records or are you going to barely squeak by?
You know that if you can get someone on a sales call, you’re confident that you can close the deal.It’s getting to that call that’s the hard part.
You’ve tried marketing…oh lord…how you’ve tried.
You’ve read the books, spent weeks of your life listening to Online Marketing Made Easy (why is it NOT easy?), and even paid for the $2,997 online course that promised it would “explode your income and your impact.” (side note: it didn’t).
Perhaps you can’t shake the feeling that no matter what you say – you end up sounding like every other person on the Internet who does what you do.
Maybe you’re more than just a little ticked off that your business has been passed over, overlooked, and ignored in favor of people who have half the skill, experience, and expertise as you.
So what gives? What’s the difference between you & the business owners who grab all the attention and have a steady stream of clients?
It’s not that they are better, smarter, or implemented that $3K course better than you.
The difference – they were able to package their ideas into a compelling, memorable, curiosity-provoking message.
Messaging is the “what” you say in marketing that leads people to work with you (think of this as ethical persuasion none of that sleazy bro marketing bs).
Messaging is how you carve out a unique place in the market so that you create demand for your work because you’re the ONLY one who does what you do
Messaging is the difference between being known for your workand being the overlooked expert that you currently are. (I know that stings…but we can fix that).
Once you’ve got that message nailed, all kinds of opportunities and possibilities open up for you:
Your work is in-demand meaning you have more clients wanting to work with you than you have the capacity for. Say hello to that coveted waiting list.
Clients show up READY to work with you. You’ve done such a great job articulating how you work and why it matters to people that prospective clients quote you to you!
TEDx comes knocking on your door because those organizers see that your 3 Word Rebellion (the message you’re known for) is an idea worth spreading.
Struggling to get on podcasts is a thing of the past! Now you have 2 or 3 per week opportunities per week landing in your inbox inviting you to share your expertise arriving in your in.
Great! Messaging is that missing piece but how do you nail your message?
“The 3 Word Rebellion Messaging Intensive, changed my business.
Since I’ve nailed down my 3WR (Build Sustainable Freedom), my coaching client schedule has filled up! The new clients that come with my new messaging are the clients I’ve wanted to work with all along.
Michelle helped me get clearer on my messaging immediately and it was so easy to implement. I love that she taught me how to USE the messaging, rather than just write it for you.”
– Tracy Glasco
Introducing the 3 Word Rebellion Messaging Intensive
Partner with me to unearth your message so you powerfully & persuasively communicate the value your business creates whether you’re speaking to one person or a million.
Here’s What We’ll Accomplish in 90-Days:
THE AUDIENCE DEEP DIVE
Gain deeper insights into what your clients are feeling, doing, and saying, so your message feels like you’re reading their minds.
YOUR 3 WORD REBELLION
A scroll-stopping, one-of-a-kind message that demands attention & carves out your unique place in the market.
The 3 Word Rebellion grows your audience & instantly makes them want to know more while establishing you as the go-to authority in your industry.
CLIENT DECISION JOURNEY
A custom strategy to convert strangers into clients who want to buy your services. You’ll have a systematic way of creating content and writing copy to build an argument for your work. (This includes at least 20 ideas for your content marketing).
Additionally, we will create your why-buy statement which is one sentence that is the MOST compelling reason why people choose to work with you.
We’ll cull and develop at least 3 stories (or more) that connect to the emotions of your people and give the audience a compelling reason to believe in your message. The people who buy into your movement and business need to FEEL to take action. These stories will accomplish that.
A MARKETING STRATEGY TO LAUNCH YOUR REBELLION
All of this messaging work does no one any good if it dies in a Google Doc! Your marketing strategy is customized to your strengths and to where you want to market your business.
Follow this plan to grow your audience, nurture your community into becoming clients, and make more offers.
The best part the 3 Word Rebellion process makes it easy to create this messaging.
Your only job is to vomit up words on the pages (the messier, the better), and let me unearth that message for you.
You’ve been up in your head too long overthinking how to say and what to say, so let me take the wheel.
The first step for messaging & marketing that empowers you to sell and serve more is simple.
Click the red button and book a complimentary strategy call!
Working with me 1:1 starts at $5,500 for high touch, in-depth, messaging support
Yes, payment plans are available!
“As a result of this work we have been able to generate $2,000+ sales a month online.
Our 3WR marketing strategy and messaging have helped us grow our email list and doubled our conversion rate.
This has been a lifesaver for our spa as we travel the uncharted reopening dates due to the COVID-19 pandemic.
Most importantly working with the 3WR gave us the framework to name, and use our business as a force for good as we oppose the oppressive beauty industry status quo. Today thanks to the 3WR framework we can easily communicate our biggest differentiator.”
– Claudia Cordova
Meet Dr. Michelle Mazur
Thought Partner & Co-Conspirator in Your Rebellion
I’m Michelle Mazur, Ph.D. the creator of the 3 Word Rebellion, and the host of the Rebel Uprising Podcast.
I work with experts (yes that’s you) who are coaches, consultants, and service providers who are shaking things up but having a hard time talking about.
Unlike most “messaging coaches” who interview you and then present you with what they think your message is, we co-create your 3 Word Rebellion TOGETHER.
My Ph.D. is in Communication with an emphasis on persuasion (so I know the theory behind what makes a message powerful & persuasive).
With 25+ years of experience in communication, and 10+ years of being in business, I know that having a clear and captivating message is the key to reaching the people you could help the most, in a way that is powerful and feels effortless.
(No more trying to explain what you do and staring back at blank, confused, or skeptical faces.)
The cool part is that the 3 Word Rebellion messaging framework has a 100% success rate in discovering that one-of-a-kind message that catapults your thought leadership.
You may be surprised where your 3 Word Rebellion takes you.
So be prepared for your newfound popularity!
When you move people to act and encourage them to carry your message forward, they’ll want you to speak, do workshops, be on their podcast, and appear on their TV shows.
“I felt like I could have figured out messaging on my own…
But the reality is…I was too close to my clients to nail it.
I could easily acquire leads, but struggled to convert those leads to calls booked. I felt like I know exactly who my target audience is but somehow that wasn’t translating into sales.
I used to talk exclusively about emotional eating, but most of my clients didn’t even realize they were emotional eaters until we were working together. Talk about ineffective messaging!
Messaging is a new skill like any other, and once you have your message you have to commit to practicing using it. If you can commit to giving up your ego and being a newbie you will not regret this.
– Cassie Christopher
“The best coaching investment I’ve made. Michelle has been a life saver, a time saver, and the best coaching investment I’ve made since I opened my business.
Our jumbled up messaging was really affecting our marketing and the growth of our business. We were getting clumped into every other gym or private studio in the area and we weren’t standing out.
The results I got from working with Michelle have been amazing. I have all of my messaging right at my fingertips. I’ve had to create a bunch of small blurbs and ad copy since I finished the Intensive and I just find what works best for the current project and edit from there. I don’t have to do the process of creating my message all over again each time trying to find it.
I’m much more optimistic and positive about getting out into the world of marketing knowing I’m attracting the people I want in my business.”
– Meghan Crutchley
WHAT IS MESSAGING?
I’m so glad you asked this question. There are a lot of misconceptions about what messaging is floating around on the Internet.
I’ve seen it defined as one sentence, a content plan (what the what?), your story, and more. These are partially right.
Messaging is a comprehensive system that you use across your marketing, sales, copywriting and PR that builds an argument for why your work matters. It’s centered around ONE core message that your business wants to be known for and it persuades people (ethically) to work with you.
WILL THIS HELP ME WRITE MY COPY?
In fact, at the end of our engagement, I give you my copywriting framework so you’ll know how to apply your fresh, new message to your home page, about page, and even your sales page!
WHAT’S THE INVESTMENT IN WORKING WITH YOU ONE ON ONE?
Working with me 1:1 starts at $5,500 for the 90-day program. Payment plans are available (and we can customize the payment plan to your budget).
DO YOU OFFER A ONE-OFF SESSION JUST TO WORK ON MY 3 WORD REBELLION AND NOTHING ELSE AROUND MY MESSAGE?
Since I guarantee that my clients find their 3 Word Rebellion when working with me, it can take up to a month to unearth your 3 Word Rebellion.
I do a deep dive into your business, who your clients are, what your business offers, and analyze your freewriting described in Chapter 5 of the 3 Word Rebellion book.
It is impossible to guarantee that you get the result of a 3 Word Rebellion in a one-off session. I want everyone who works with me to leave this message!
If you want my eyeballs on your current messaging with an eye on how to improve and clarify your message and increase your sales, I do offer a B.O.L.D Messaging Sesh for that purpose. (These are closed at the moment).
I READ YOUR BOOK, AND I WASN’T ABLE TO FIGURE OUT MY 3 WORD REBELLION MYSELF. DO YOU GUARANTEE THAT I WILL FIND MY 3 WORD REBELLION?
I am certain because we don’t move on in the 3 Word Rebellion process until we’ve landed on your 3 Word Rebellion. I have a 100% success rate. If you and I are a good fit to work together, it means I am confident that I can help you create your 3 Word Rebellion and all the messaging your business needs to be successful.
HOW DO I KNOW IF I’M READY TO WORK WITH YOU?
Usually, sooner than you think and definitely before investing even a penny into advertising or marketing. (If you’re thinking “too late, I already invested a ton,” you’re not alone.)
Here are some signs your business is ready for messaging.
1. PROVEN OFFER: You’ve got an offer that sells & gets results. It’s time to reach a bigger audience.
2. SINGING THE MARKETING BLUES: You’ve either given up on marketing or you’re hella consistent and not seeing results. Either way, marketing is not working, so you rely on referrals.
3. IMPACT: You want to reach more people and help more people with your work. There’s a book, podcast, or stage in your future.
4. MESSAGE FRUSTRATION: Words seem inadequate to describe your brilliance. If you found your message, it would help you to unleash the goldmine you’re sitting on.
I could never find the right words to describe what “Acceptance and Integration Training” actually does for people. I would go into too much depth and peoples eyes would glaze over.
Knowing how to authentically describe “Acceptance and Integration Training” means that more people will have access to this transformative mental health care that resolves reactivity and uncloaks the true self.
Michelle pulled out authentic stories and talking points from what to me felt like rambling conversation. The spacious listening and strategic questioning she brought to our work was inspiring and allowed for deep clarity and focus.”
– Melanie McGhee
You’ve read this far, and you’re still reading?
I want you to know – I know it’s hard being an industry disruptor.
It’s frustrating to try to describe your magic in a way that other people really get.
Your customers and clients get it – and LOVE you for it.
But you want to grow and expand your business, your reach, and your impact.
And that can be tough without a crystal-clear, compelling, one-of-a-kind message that people remember and share.
Maybe you feel the pressure to water down your message for “the masses” – when what you REALLY want is to break from the masses and call in your perfect people.
Maybe everyone in your industry is convinced that there’s only ONE way to do things, but you have an innovative solution that will permanently shake things up.
Whatever the case, if you’re a rebel WITH a cause – and without a solid message to express that cause – then you need a 3 Word Rebellion, and I can help you discover it.
Book a Free Strategy Call, and then let’s see how I can help.
(Pssst, if you’ve read this far – take the leap and get the guide! It’s just an email. We’re not pests, and you can unsubscribe if it’s not for you!)
I look forward to helping you craft a 3 Word Rebellion that grows your business and maybe even changes the world.