This Rebellion Started
With a Terrible Piece of Advice
"I WOULDN'T USE DR. MICHELLE MAZUR —YOU'RE GOING TO INTIMIDATE PEOPLE."
I FELT THAT GUT PUNCH OF SHAME AS THOSE WORDS LINGERED IN THE AIR.
THE THING I'D WORKED SO HARD FOR—SOMETHING ONLY 1% OF PEOPLE ACHIEVE—WASN'T AN ASSET. IT'S A LIABILITY? SOMETHING TO HIDE.
THAT MOMENT? THAT WAS THE SPARK.
Because here's what I realized: The online business world wasn't built for people like me—or my clients. People who actually know what they're talking about.
People who've spent years studying, testing, refining. People who don't need to fabricate a dramatic story—they need a message that does their work justice.
The Real Problem Wasn't My PhD—It Was the System
After leaving academia (watching brilliant ideas die in scholarly journals was soul-rotting), I stumbled into business ownership. No grand plan. Just a brain full of communication theory, a rebellious blog post, and someone saying "Can you help me write my keynote?"
That keynote? For Barbara Bush's Points of Light Foundation. (No pressure).
But the problem was bigger than bad speeches. It was about how experts are expected to hide their expertise to be "marketable."
When I heard a Famous Online Marketer™ say, "You don't need to be an expert to sell something. You just need a compelling story," I knew exactly what rebellion I needed to start.
The Xbox Lesson That Changed Everything.
Working on Xbox campaigns taught me something crucial: Real marketing starts with a message. In corporate, every product had a messaging guide for consistent communication.
But solo business owners? They were throwing content at the wall—using "content buckets" with no strategy.
So I built what was missing. Frameworks. Tools. Systems that help experts market without selling out, dumbing down, or dancing for attention.
Enter the 3 Word Rebellion
I noticed something: Every powerful movement and successful business owner has a phrase. Start With Why. Black Lives Matter. The Life-Changing Magic of Tidying Up.
What if experts could find their phrase—their 3 Word Rebellion—that made their work unforgettable?
Turns out, they could. And it changed everything.
The book has gone on to sell 5,000 copies and the 3 Word Rebellion has changed how business owners talk about their business all around the world.
What I Believe
And What I'm Fighting For
I believe expertise isn't a liability—it's your biggest advantage.
I believe you shouldn't have to choose between being respected and being liked.
I believe the world needs more real experts and fewer web celebs with thimble-deep knowledge.
I believe you can sell without selling out your values.
I believe your best clients are looking for you—they just need the right message to find you.
This business exists because good work deserves to be seen. Because I'm done watching flashy folks with half your skills book your clients. Because messaging isn't fluff—it's what turns browsers into buyers
When you have a message that moves people, you don't need to shout or manipulate.. You just need to say the damn thing—clearly, powerfully, and on your terms.
What Working with Me Looks Like
I'm not here to give you another template, swipe file, or formula.. I'm here to help you:
- Create messaging that makes your expertise undeniable
- Build marketing that works harder so you can do less
- Position yourself as necessary, not nice-to-have
- Finally, feel like your marketing matches your work's caliber
Whether you join The Expert Up Club, work with me one-on-one, or just hang around for the podcast, know this: Your expertise matters. Your depth matters. And we're going to make sure the world sees it.
Ready to make marketing suck less? The rebellion starts now.