Make Marketing Suck Less

Case Study

How Narrowing Her Niche Helped Prospects Show Up 90% Pre-Sold

By Dr. Michelle Mazur > February 18, 2026
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Bev Feldman has been a founding member of The Expert Up Club since 2023. As an email automation strategist and Kit Certified Expert, she’s helped business owners create quality email sequences that actually work. But about a year ago, Bev hit a frustrating pattern. She was getting sales calls. People were interested in her services.…

How One B2B Consultant Grew Her Business 289% By Ditching the Online Marketing Playbook

By Dr. Michelle Mazur > February 16, 2026
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Chief Momentum Officer, Alana Swain, runs a business management consultancy serving small businesses with teams. With a classical sales background—agency recruitment, outbound calling, leading sales teams—she’d always been a relationship-first type of person. For years, Alana’s business hummed along on word-of-mouth. Former clients referred her. Strategic partners sent work her way. She’d have coffee chats,…