Marketing Strategy
I recently botched a referral for a friend I’ve known for 14 years. She’s brilliant. Genuinely one of the most talented people I know at what she does. And when a new connection said something that made me think she was exactly who he needed, I jumped in. “Oh, you should talk to my friend.”…
Think about the last great client you landed. The one who showed up to the sales call already sold. Who didn’t haggle. Who said some version of “I’ve heard so much about you” before you’d said a word about yourself. Now answer honestly: how did they find you? I’d bet money it wasn’t a lead…
Hey! I’m Dr. Michelle Mazur, a messaging strategist, founder of Communication Rebel, and the author of the 3 Word Rebellion I help consultants, coaches, and service providers turn deep expertise into messaging people immediately understand, remember, repeat, refer, and hire. My work sits at the intersection of messaging strategy, persuasion, relationship-driven marketing, and trust-building for…
In this TEDx talk, communication expert and messaging strategist Dr. Michelle Mazur explores a question that affects everything from healthcare to science to business: Why do people trust influencers over experts? We live in a moment when credentials often breed skepticism rather than confidence. Social media has handed the microphone to charismatic voices who may…
“Why isn’t my marketing working?” An executive coach who works with corporate executives and established professionals spent an entire year—and thousands of dollars—trying to answer that question. She built elaborate funnels. She created lead magnets. She launched her services like the “experts” told her to. She showed up consistently on social media. She tried bundles…
