Marketing Strategy
I wish we lived in a world where good work stood on its own. That people flocked to you because of the quality of your results. Instead, you may find yourself saying, “I’m great at what I do. So why don’t more people know about me?” I’ve spent years obsessed with that question. It’s why…
Can you really market your consulting business without social media? The answer is unequivocal: YES. And for consultants, it’s usually the smarter strategy, with better results than posting ever delivered. I can say that with a straight face because I’ve watched it happen, repeatedly, with documented numbers: Alana Swain grew her consulting business 289% in…
To get more referrals, make yourself referable first. Name the specific problem you solve and give people a sentence or two they can use to describe your work. Most referrals die because the people who love your work don’t have the words to explain it. I recently botched a referral for a friend I’ve known…
Think about the last great client you landed. The one who showed up to the sales call already sold. Who didn’t haggle. Who said some version of “I’ve heard so much about you” before you’d said a word about yourself. Now answer honestly: how did they find you? I’d bet money it wasn’t a lead…
Hey! I’m Dr. Michelle Mazur, a messaging strategist, founder of Communication Rebel, and the author of the 3 Word Rebellion I help consultants, coaches, and service providers turn deep expertise into messaging people immediately understand, remember, repeat, refer, and hire. My work sits at the intersection of messaging strategy, persuasion, relationship-driven marketing, and trust-building for…
