Podcast
I recently botched a referral for a friend I’ve known for 14 years. She’s brilliant. Genuinely one of the most talented people I know at what she does. And when a new connection said something that made me think she was exactly who he needed, I jumped in. “Oh, you should talk to my friend.”…
“Hey! Look at me!” “Buy my program! Read my blog! Listen to my podcast!” “Smash that subscribe button!” Let’s face it: the marketplace is deafening. Everyone’s hawking their wares, flexing their income, and promising they can teach you to do the same. It’s enough to make you want to give up on marketing entirely. But…
“Why isn’t my marketing working?” An executive coach who works with corporate executives and established professionals spent an entire year—and thousands of dollars—trying to answer that question. She built elaborate funnels. She created lead magnets. She launched her services like the “experts” told her to. She showed up consistently on social media. She tried bundles…
400 episodes. That number blows my mind. Most podcasts don’t even make it to episode 10 before vanishing into the internet ether. But somehow—through algorithm changes, personal crises, recessions, and a whole lot of terrible marketing advice—I’ve made it here. And I’m still going. To celebrate, I’m not just popping confetti. I’m sharing the…
What if a recession could actually help your business grow? Sounds bananas, right? But hear me out. In every economic downturn, some businesses thrive. And I believe yours can be one of them—if you position yourself as the expert people are desperately searching for right now. When budgets tighten, people get picky. They’re not…
