Podcast
If you’re not creating content, you’re not really marketing. You believe that. Maybe you wouldn’t say it out loud, but you run your business like it’s true. A slow month for inquiries turns into a Sunday drafting LinkedIn posts. You open a blank doc to write the newsletter you’ve been meaning to restart since spring.…
“It’s like bringing a gift to somebody, and they just toss it to the side. And you’re like, but I did it for you.” That’s how Dr. Robin Dickinson described her launches before she joined the Expert Up Club in March. Robin is a family physician who now teaches pre-med and comprehensive sex ed to…
To get more referrals, make yourself referable first. Name the specific problem you solve and give people a sentence or two they can use to describe your work. Most referrals die because the people who love your work don’t have the words to explain it. I recently botched a referral for a friend I’ve known…
“Hey! Look at me!” “Buy my program! Read my blog! Listen to my podcast!” “Smash that subscribe button!” Let’s face it: the marketplace is deafening. Everyone’s hawking their wares, flexing their income, and promising they can teach you to do the same. It’s enough to make you want to give up on marketing entirely. But…
“Why isn’t my marketing working?” Your marketing isn’t working because the advice you followed was built for people who sell to other online business owners. If your clients are corporate decision-makers and busy professionals who hire on referrals and reputation, funnels, lead magnets, and daily posting were never going to reach them. A message people…
