Relationship Building
I recently botched a referral for a friend I’ve known for 14 years. She’s brilliant. Genuinely one of the most talented people I know at what she does. And when a new connection said something that made me think she was exactly who he needed, I jumped in. “Oh, you should talk to my friend.”…
Hey! I’m Dr. Michelle Mazur, a messaging strategist, founder of Communication Rebel, and the author of the 3 Word Rebellion I help consultants, coaches, and service providers turn deep expertise into messaging people immediately understand, remember, repeat, refer, and hire. My work sits at the intersection of messaging strategy, persuasion, relationship-driven marketing, and trust-building for…
Editor’s Note (2026): This post was originally published in 2022 and has been updated to reflect how my thinking has evolved — around relationship-driven marketing, expertise-driven businesses, and the 3 Doors Method (the framework you may have known as GEO). The bones of the original held up. The connective tissue is what’s new. There’s serious…
What’s next? When I finished working with a client, I always want them to leave with a plan for what’s next. They have done the creative work with me to find their three word rebellion, craft those talking points, write a speech or create a workshop or Webinar to launch their message into the world.…
I love watching speakers! I usually leave feeling inspired and ready to take on the world. Recently, I’ve not been so lucky. I’ve seen a lot of awful “motivational speakers”. Actually, I think there is de-motivational speaking industry a foot. However, there’s lesson to be learned from even the most agonizing of presentations. #1 –…
