Make Marketing Suck Less
Dr. Michelle Mazur
It Was Always About the Message: From Public Coaching to Relationship-Driven Marketing for Experts
Hey! I’m Dr. Michelle Mazur, a messaging strategist, founder of Communication Rebel, and the author of the 3 Word Rebellion I help consultants, coaches, and service providers turn deep expertise into messaging people immediately understand, remember, repeat, refer, and hire. My work sits at the intersection of messaging strategy, persuasion, relationship-driven marketing, and trust-building for…
Read More about It Was Always About the Message: From Public Coaching to Relationship-Driven Marketing for ExpertsWhat Is Positioning? A Simple 4-Part Framework for Consultants
What Is Positioning (and Why “You All Seem the Same” Hurts) Have you ever had a potential client compare you to a few other consultants and say you all seem basically identical, so I’m going with the least expensive?” That’s not a “you need better leads” issue. That’s a positioning issue. Positioning is what makes…
Read More about What Is Positioning? A Simple 4-Part Framework for ConsultantsTrust Issues: Why We Listen to Influencers Over Experts (TEDx Talk + Transcript)
In this TEDx talk, communication expert and messaging strategist Dr. Michelle Mazur explores a question that affects everything from healthcare to science to business: Why do people trust influencers over experts? We live in a moment when credentials often breed skepticism rather than confidence. Social media has handed the microphone to charismatic voices who may…
Read More about Trust Issues: Why We Listen to Influencers Over Experts (TEDx Talk + Transcript)How Narrowing Her Niche Helped Prospects Show Up 90% Pre-Sold
Bev Feldman has been a founding member of The Expert Up Club since 2023. As an email automation strategist and Kit Certified Expert, she’s helped business owners create quality email sequences that actually work. But about a year ago, Bev hit a frustrating pattern. She was getting sales calls. People were interested in her services.…
Read More about How Narrowing Her Niche Helped Prospects Show Up 90% Pre-SoldHow One B2B Consultant Grew Her Business 289% By Ditching the Online Marketing Playbook
Chief Momentum Officer, Alana Swain, runs a business management consultancy serving small businesses with teams. With a classical sales background—agency recruitment, outbound calling, leading sales teams—she’d always been a relationship-first type of person. For years, Alana’s business hummed along on word-of-mouth. Former clients referred her. Strategic partners sent work her way. She’d have coffee chats,…
Read More about How One B2B Consultant Grew Her Business 289% By Ditching the Online Marketing Playbook