Make Marketing Suck Less
Dr. Michelle Mazur
I recently botched a referral for a friend I’ve known for 14 years. She’s brilliant. Genuinely one of the most talented people I know at what she does. And when a new connection said something that made me think she was exactly who he needed, I jumped in. “Oh, you should talk to my friend.”…
Read More about How to Get More Referrals: Make Yourself Referable FirstRelationship-Driven Marketing: The Complete Guide for Experts Who Grow Through People, Not Platforms
Think about the last great client you landed. The one who showed up to the sales call already sold. Who didn’t haggle. Who said some version of “I’ve heard so much about you” before you’d said a word about yourself. Now answer honestly: how did they find you? I’d bet money it wasn’t a lead…
Read More about Relationship-Driven Marketing: The Complete Guide for Experts Who Grow Through People, Not PlatformsIt Was Always About the Message: From Public Coaching to Relationship-Driven Marketing for Experts
Hey! I’m Dr. Michelle Mazur, a messaging strategist, founder of Communication Rebel, and the author of the 3 Word Rebellion I help consultants, coaches, and service providers turn deep expertise into messaging people immediately understand, remember, repeat, refer, and hire. My work sits at the intersection of messaging strategy, persuasion, relationship-driven marketing, and trust-building for…
Read More about It Was Always About the Message: From Public Coaching to Relationship-Driven Marketing for ExpertsWhat Is Positioning? A Simple 4-Part Framework for Consultants
What Is Positioning (and Why “You All Seem the Same” Hurts) Have you ever had a potential client compare you to a few other consultants and say you all seem basically identical, so I’m going with the least expensive?” That’s not a “you need better leads” issue. That’s a positioning issue. Positioning is what makes…
Read More about What Is Positioning? A Simple 4-Part Framework for ConsultantsTrust Issues: Why We Listen to Influencers Over Experts (TEDx Talk + Transcript)
In this TEDx talk, communication expert and messaging strategist Dr. Michelle Mazur explores a question that affects everything from healthcare to science to business: Why do people trust influencers over experts? We live in a moment when credentials often breed skepticism rather than confidence. Social media has handed the microphone to charismatic voices who may…
Read More about Trust Issues: Why We Listen to Influencers Over Experts (TEDx Talk + Transcript)