Dr. Michelle Mazur
Bev Feldman has been a founding member of The Expert Up Club since 2023. As an email automation strategist and Kit Certified Expert, she’s helped business owners create quality email sequences that actually work. But about a year ago, Bev hit a frustrating pattern. She was getting sales calls. People were interested in her services.…
Chief Momentum Officer, Alana Swain, runs a business management consultancy serving small businesses with teams. With a classical sales background—agency recruitment, outbound calling, leading sales teams—she’d always been a relationship-first type of person. For years, Alana’s business hummed along on word-of-mouth. Former clients referred her. Strategic partners sent work her way. She’d have coffee chats,…
Your Marketing Message Matters More Than Tactics. If your calendar is empty and your inbox is quiet, it’s tempting to assume you need better tactics—more posts, more content, more platforms. But in a lot of cases, your tactics aren’t the real problem. Your message is. That’s why getting clear on what a marketing message is…
“Hey! Look at me!” “Buy my program! Read my blog! Listen to my podcast!” “Smash that subscribe button!” Let’s face it: the marketplace is deafening. Everyone’s hawking their wares, flexing their income, and promising they can teach you to do the same. It’s enough to make you want to give up on marketing entirely. But…
“Why isn’t my marketing working?” An executive coach who works with corporate executives and established professionals spent an entire year—and thousands of dollars—trying to answer that question. She built elaborate funnels. She created lead magnets. She launched her services like the “experts” told her to. She showed up consistently on social media. She tried bundles…
