Bro Marketing Overthrow

A Live Workshop for Business Owners
that Creates an Ethical Framework
for Marketing & Sales Without Manipulation.

Click here to Enroll & Save Your Spot

(Secure Your Spot for Just $99)

Ditch the Salesy, Spammy Marketing Tactics for Marketing with Ethics So You Sell & Serve More Without Compromising Your Values

(Bonus: You’ll Actually Want to Show Up & Market Your Business!)

You don’t want to be salesy, spammy, or pushy when marketing your business.

Your clients certainly don’t want to feel sold to, spammed, or pushed.

Because you know exactly how it feels to be on the receiving end of that jazz.

 Because you’ve been the one up at 11:58 pm, fueled by coffee and FOMO. Reading over a sales page as long as Homer’s Odyssey for the 17th time.

Wondering, “Do I really need this program? They say it’s the thing that will take my business to the next level? Will it?”

Your fingers precariously hover over the “Buy Now” button.

The clock strikes 11:59 pm! AAARRGGHHH! You’ve only got a minute left to decide before this program goes away FOREVER!

You’ve been there and you know you never want to market like those Bros! You don’t want to put your clients through that to make a sale.

Because Bro Marketing is manipulative. It’s based on psychological hacks that overwhelm and coerce people into a buying decision. 

You’re not down with that!


It’s everywhere in the online business. It’s like the air we breathe online. It’s how we are taught to market by some of the biggest names in the online space.

So what’s the alternative?

Up until now, you’ve relied on word of mouth to find your clients which works but it’s limited the number of people you can reach and serve (not to mention the amount of money you can make).

Or you’ve dabbled with a half-dozen marketing tactics – webinars, Instagram, email marketing, and more…and it never worked for you.

So what’s the alternative that does not make you feel like…EWWWW!


Meet Ethical Marketing the way to ditch the Bros for good and show up and sell in a way that feels good.

Ethical marketing it’s not a tactic or a strategy…it’s a philosophy.

It’s a framework for making decisions about what marketing & sales tactics and strategies you’ll use in your business.

Heck, it even tells you who you should follow online & who you should never give your attention or your money to again!

When your marketing and sales tactics are in alignment with your beliefs and values, it’s easier to show up consistently, make offers with confidence.

How do you create this framework? How do you ditch the Bro-tastic tactics once and for all?

That’s exactly why I created:

Bro Marketing Overthrow Workshop

In this 2-hour live workshop, you’ll ditch the Bros and create your own ethical marketing framework that is aligned with your values.

Bro Marketing Breakdown –The 5 steps to de-bro your business so you can sell and serve more people without feeling spammy.

Ethical marketing Framework – Develop PERSONALIZED guiding marketing principles you need so that every campaign you create easily SELLS exponentially more (and is completely strategically aligned with your values!)

Case Studies of ethical marketing  – Learn multiple strategies that really work to market and sell your offer so you can save massive time implementing asap.

Follow-up Q&A Session – ethics can be messy that is why I created a follow-up Q&A session to answer all of your questions and help you sort through the toughest ethical jams. 

Most importantly, you’ll leave knowing what is right for your business so you can show up consistently and promote your most important work.

Imagine marketing finally feeling GOOD (What a concept!).

Click here to Enroll & Save Your Spot

The Specifics We’ll Cover:

  • Explore the two paths to persuasion and the type of marketing messages you need to have potential clients make an empowered decision in working with you. 
  • Identify the one truth about marketing that will change how you plan your marketing, your content, and your sales strategy.
  • Deep Dive into Robert Cialdini’s 6 psychological triggers, discover how to protect yourself against them and how to use them in ethical marketing.  
  • Discover the ultimate ethical principle that every business should adopt when marketing and selling online. 
  • Find out the 3 simple questions you need to ask yourself before deciding what marketing tactics to use (even if you use this question, you’ll be on your way to more ethical marketing)
  • Conduct a “risk assessment” of your current offerings (it’s less scary and a whole lot easier than it sounds) so that you can mitigate that risk for your potential clients.  

Workshop Details:

When: The workshop will be held over 2 sessions on 2-days: The main workshop where the content is delivered is on Tuesday, January 26th at 11:00 am PT/2:00pmET.  The follow-up Q&A session on Friday, January 29th is at 11:00 am PT/2:00pmET.

The main workshop is 2-hours in length and the follow-up Q&A session is one hour.

Where: Our private Zoom Room. The link will be emailed to you prior to the first session.

Space is Limited: We’re capping this workshop to 30 people so that I can answer your questions and give you personalized feedback. 

Who is it for? Rule-breaking business owners who feel gross about marketing and selling that way it’s currently taught…specifically service providers, consultants, coaches, speakers, authors, course creators. Pretty much if you have an offer that sells because you hate marketing, aren’t showing up consistently to sell it…this workshop will work for you.

Marketing your business can feel soul-sucking.

… but it doesn’t have to when you know exactly what you stand for and eject the bro marketing tactics from your business!  

Space is limited to so grab your spot today (look Ma, real scarcity)

Join me for the is LIVE workshop AND you get to keep the recordings for life for just:


Click here to Enroll & Save Your Spot

Meet the Communication Rebel, Michelle Mazur, Ph.D.

Hi, I’m Michelle, the creator of the 3 Word Rebellion messaging framework and host of the Rebel Uprising podcast. I believe communication changes the world and the right message starts a revolution.

I’m qualified to teach this workshop because I researched and taught ethical persusion for 5 years at the University of Hawaii

Using my messaging and ethical marketing framework, many of my clients go on to be speakers, who command $10,000 (and up) gigs, end up speaking internationally (even in front of world leaders), and are able to negotiate their highest speaking fees ever. So yes, you can still make money while being ethical! 

ALL of my clients end up growing their businesses and/or spreading their movements faster and farther than ever.

Most importantly, they are changing their industries.

Communication Rebel, Press

Testimonials from Other Workshops & Work

Bro Marketing Overthrow is a BRAND NEW workshop so it doesn’t have testimonials yet! 

So you know I’m legit, results-oriented and a great teacher, I present to you testimonials for my other work. (Ask me why I gave this disclaimer during our workshop).

“I appreciate how Michelle breaks the material down into bite-sized pieces over 3 days so I could chew on them in between sessions and not get overwhelmed.

Also, I had fun while I was IN the workshop, and didnt worry I was missing out on something important. It was the perfect mix of exercises and content.

I love how Michelle weaves in things like Peggy from Mad Men – all of the cultural references jive with my taste in media, so that’s fun!

Heidi Taylor, Business Coach for Caring People

“I had 3x the engagement on my social media post!

I loved on day 2 of the workshop, she retooled some of our social media posts to make them more effective and engaging.

– Christine O’Neil, MMSc, PA-C, ACC Executive Coach

What if I don’t need help with my ethical marketing?

What if I really need in-depth help with my messaging? Is this workshop for me?

I’m so glad you asked that question:

What this workshop does not cover:

  • Creating your 3 Word Rebellion® – the one-of-a-kind message that establishes grows your business and your audience
  • Doing your audience research to unearth empathy point and their emotional story
  • Creating a custom client journey and the patented “Get to Yes” conversion strategy
  • Developing a framework/process/methodology for your services and offer that is
  • Crafting your “Why Buy” Message for Elevator Pitches, sales pages, and about page
  • Crafting signature stories for use in media, podcasts or speaking
  • Developing your lead magnet or email community builder 

If you want more 1:1 support to work on your messaging to support your marketing efforts, the 3 Word Rebellion Messaging Services is a much better fit.

The Not So Fine Print.

And here’s the rest of the fine print because which I am making quite large because I always want to be completely upfront with you.

No refunds for this workshop will be granted for any reason. Space is limited for this workshop which means that if you decide to take one of these spots it’s yours even if you do not attend.

Because the sessions will be recorded, you’ll still learn a ton from watching this workshop several months (even years) after the workshop is over.

If you’re not really sure if this workshop is right for you, please reach out to us at hello(at) and someone will get back to you ASAP.

Finally, Create Marketing that FEELS Good & that Actually Results in Sales Without It Feeling Like a Soul-Sucking Energy Vampire 

Join me for this live workshop for just $99 

Click here to Enroll & Save Your Spot

And mark these dates on your calendar:

Tuesday, January 26th at 11:00 am PT/2:00 pm ET.
Friday, January 29th at 11:00 am PT/2:00 pm ET. 

Tuesday’s workshop is 2-hours long and Friday’s session is 60-minutes. (You’ll be able to submit questions prior to Friday’s Q&A session).

“Marketing always made me feel overwhelmed and feel like “do I have to…”

After this workshop, I feel relief that I don’t need to be on every social media platform promoting my work & that interacting with others is the easiest & best way to get noticed.

I also appreciate the simplified structure you provide for blog/email posts & think that I will always refer to it when I sit down to write a new post.

– Suzanne Valeriano, Jewelry Designer


Do I have to be at both sessions? Or can I choose from 1 of the 2 dates to attend?

The main session on Tuesday, January 26th where the bulk of the material will be presented, and on the 29th we will have an ask me anything session, so you need to watch Tuesday’s workshop if you want your questions answered on Friday. 

You do not, however, need to attend either of them live! 

If you can be there live, awesome! That way you’ll be able to ask questions live (but if you can’t be there live you can submit your questions too).

What are the dates and times again?

The workshops will take place on Zoom on the following dates:

  • Monday, January 26th at 11:00 am PT/2:00 pm ET (2-hour workshop)
  • Friday, January 29th at 11:00 am PT/2:00 pm ET (1-hour Q&A)

Yes, there will be replays. I’ll be sending them out as soon as they are ready!

Do I need to attend live? Will there be a replay available?

You do not need to attend any of the sessions live. If you can be there, live great.  That way you’ll be able to get your specific questions answered. 

Yes, there will be replays. I’ll be sending them out as soon as they are ready!

I can’t attend one of the days. When are you offering it again?

At the present moment, I have no plans to offer this workshop again. I may offer the replay for sale at a later date. If ethical marketing is something on your radar, I recommend buying it now and watching the replay. 

Also, you’ll be able to submit questions for the Q&A session. So even if you can’t attend live, you still can get your questions answered. 

What if I’m not happy with the Bro Marketing Overthrow workshop? Can I get my money back?

Because of the limited spaces in this workshop and the truly hands-on nature of this workshop, no refunds will be granted. If you have any questions about whether or not this workshop is a fit for you, reach out to me at hello(at) I’ll give it to you straight as to whether or not this workshop is a fit for you. 

How much work will I have to do between the sessions?

Not much. Much of the work you’ll be doing will be completed during the workshop. There will be one or two small assignments that I’ll ask you to complete outside class time, but it should take you approximately 15-30 minutes to complete.  

What’s the difference between this workshop and the Marketing Uprising Workshop?

Marketing Uprising is about creating a 30-day marketing plan that results in sales. Bro Marketing Overthrow is a 10,000-foot view to make sure that the marketing tactics and strategy you use are aligned with your values and principles so you feel good about marketing

What’s the difference between this workshop and your 1:1 work in the 3 Word Rebellion® Messaging Intensive?

The 3 Word Rebellion® Messaging Intensive is for expert business owners who are ready to upgrade their messaging so that they can become thought leaders in their industry. While I help my 1:1 clients with their marketing (in a more in-depth and extensive way), this workshop doesn’t focus on creating a specific ethical message for your business.

Save Your Spot in the Workshop for $99

Click here to Enroll & Save Your Spot

“Getting my social media ready for the week (and month) has never felt this easy or focused.

I also can finally wrap my head around how to blend social media, selling, and my 3 Word Rebellion to share with the world.

– Casey Jourdan, Business Strategist


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