- Notice emotions – What is the emotional vibe of the room? Tired? Engaged? Bored? Let yourself be open to experience of their emotions. If you know that the group you are speaking to just ate lunch or has been listening to presentations all day, their energy is likely to be low. Match their energy and gradually bring their energy level up!
- Examine – Go beyond making eye contact and examine the body language of the audience. Are they leaning forward? Great they are engaged! Are they falling asleep? Bad they aren't getting your message! Are they on their smartphones? If you're speaking to a social media crowd that is great news, they are tweeting your message. If your not, then they are bored with your message. Examine the crowd and adapt accordingly.
- Ask – Keep the audience engaged by asking them questions. Get them involved. If they look confused, ask them if they are with you. Check in with our audience is the best way to know if they are getting your message.
- Request feedback – After you finish speaking, ask your audience for feedback. What did they take away from your talk? What could you improve on?
Keeping your audience NEAR is the best way to build a relationship with them!
Next week, I'll discuss how to adapt to your audience on the fly!
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