Crafting A Call-to-Action that Gets Results
One of the things that frustrates me most is when I don't know what to do next. Have you ever read a great blog post or seen an awesome presentation that just left you thinking “Wow, that was great….but now what?”
As an entrepreneur or small business owner, you need a strong call-to-action in your presentations to land more business.
No ask. No get.
Luckily, Andrew Dlugan at 6-minutes wrote a great article on how to craft a call-to-action that get results. Click below and soak up the insights.
5 Keys to End Your Speech with a Great Call-to-Action
Don't ruin the opportunity you've created in a presentation or even a blog post. Take time to write a great call-to-action. To be even more crazy helpful with this here's a bonus tip.
Focus on ONE action
I've worked with too many speakers who want their audience to do 3 or even 4 things after hearing them speak.
- Sign up for my newsletter
- Get a free consultation
- Buy my book
- Buy this service
- Or buy that other service
When you give an audience too many choices, they start to overthink the decision. Which should I choose? Is package A or package B better for me? When there is a buffet of options available, paralysis from analysis sets in and they choose to do nothing.
Focus on the ONE action you'd like the audience to take that is right for that particular crowd.
Remember, audiences remember MOST what they hear first and last – so don't blow your close. Make it a powerhouse call-to-action!
[…] Before you can sell, you must provide the audience with something that solves a problem or impacts their lives in a meaningful way. You’ve got to earn your pitch. […]
[…] You’ve got to earn your pitch. […]
Your article helped me a lot, thanks for the information. I also like your blog theme, can you tell me how you did it?