It’s a time that my cat wakes me up because he’s hungry, BUT…
It’s also the time when I come up with my best ideas.
Great ideas for my business. Ideas for my clients. Ideas about getting a cat that doesn’t wake me up because he’s hungry.
As entrepreneurs, I’m sure you’ve had this experience. The 3 a.m. inspiration hits and you know this idea can change your business.
How do you take that idea to sales?
Step #1: Write it down – seriously do it!
Yes, I realize that this is the piece of advice that everyone tells you to do.
It’s also the piece of advice NO ONE FOLLOWS!
Including me until recently.
I purchased an idea journal from Poppin (It's super bright so you can see it in the middle of the night).
I keep it by my bed. When I have these 3 a.m. epiphanies, I write my ideas down..
Sometimes, I wake up and my big a-ha is pure let down. Other times it’s pure genius.
When you’ve got an idea that is gold, go to step #2.
Step #2: Run it by your idea posse
What’s an idea posse?
The people you trust with your ideas. The people you know who will give you feedback to make the idea even better. The people who will also call you out onto the carpet if your idea is utter crap.
You need these people. Don't let just anyone in. These people should have your back. Want to see you succeed and strive for excellence in their own business.
You want your best and brightest peeps
My idea posse is:
- Genius business coach, Erika Lyremark
- Website building extraordinaire, Kimberly Gosney
- Conflict mentor for good girls, Rachel Whalley
These 3 women do not hold back. My ideas are better for it and so is my business.
Take a moment and write down who is in your idea posse.
Run the idea you’re working on by them right now.
Your business will thank you for it.
Step #3: Get moving on that idea
Have you ever noticed how many inspirational posts there on Facebook?
It’s like we entrepreneurs have joined the cult of inspiration. When really, we need to join the cult of action.
Ideas have a shelf life. If you don’t move on your brilliance, then your ideas get left behind. Your business stops moving forward.
What’s one step you can take right now that gets that idea closer to becoming something profitable for your business?
Take action. Get it done as quickly as possible. Unleash your idea on the world.
If it fails, you learned something. If it takes off, you’ll serve more people and make more cash (and there’s nothing wrong with that).
Bonus step #4: Let the world know
Your idea cannot be the best kept secret in your industry.
You’ve got to let the people who need your idea know about it.
You must create a message to get the word out.
I’m going to make it a whole lot easier for you.
Remember, the only hurdle between you and your success is giving your ideas a voice
It's how you Find the Money in Your Message.