Telling Your Story is Bad for Your Speaking Business (TRSP 12)
You’ve heard this public speaking advice before:
“Share your soul-stirring story.”
But is that that piece of advice costing your revenue, clients, and speaking gigs? Yes, yes it is.
The reports about how much your audience cares about your story have been greatly exaggerated.
On today’s show, we’ll discuss how to tell your story in a way that matters to the most important people in the room – your audience:
- Why telling your story is hurting your speaking business
- The difference between a “hey, look at me” story vs. a “hey, look at you story”
- How to share your story in a way that is meaningful to your audience
- Why you need to give your audience a tool based on your story
Mentioned in this Episode:
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