Make Marketing Suck Less

Category Archives: Podcast

Market Like An Expert: 3 Specific Reasons To Market Your Expertise

  “I wish I didn’t have to market. Why can’t people just see I’m an expert and hire me on the spot?” I can’t tell you how many times I’ve heard this very thing and I get why. Experts think because we are damn good at what we do, that people should just recognize that […]

Moving From Giving To Asking: Navigating Marketing’s Tricky Transition

  This is gonna get awkward. There’s always a time in marketing when you reach this awkward transition point. Where you go from empathizing, providing value, and giving your potential clients an “ah-ha” that makes them think to asking them to work with you. And let’s face it. It’s a tricky, weird transition to navigate […]

The Missing Puzzle Piece in Your Marketing Message

  Your marketing message is a bit like a puzzle. There are multiple pieces that come together in a unique way that form a compelling and persuasive story about why your right-fit clients would choose to work with you. But too many times, business owners are missing a piece of the puzzle and, no, their […]

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