Make Marketing Suck Less

Podcast

This One Shift Finally Got People To Buy (Even with a PhD and Receipts out the Wazoo)

By Michelle Mazur > May 6, 2025
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  Let’s be real: it is maddening to be great at what you do and still feel invisible. Years of experience, glowing testimonials, maybe even a PhD… and still, your dream clients are ghosting you. Meanwhile, someone with half your credentials and a catchy tagline is booked out and bragging on Instagram. If you’ve ever…

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How To Make Your Offer Essential (Not Expendable) In A Downturn

By cr-admin > April 29, 2025
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  Let’s play a quick game. I say a thing, and you tell me if it’s: Essential A Treat Postponable Expendable Toilet paper? Essential. Fancy lip gloss? Treat. A new couch when the old one still works? Postponable. An app that teaches your cat to manifest abundance? …Expendable (sorry to my kitties cat…you manifest enough…

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The Curse Of Sloppy Messaging: Four Signs You’re Afflicted

By cr-admin > April 22, 2025
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  Here’s a strange but true fact: some businesses actually thrive during economic downturns. Weird, right? But once I really sat with that, I realized it’s not because these businesses have some BS “recession-proof” product. Nope. They’re thriving because they’ve nailed one crucial thing: They’ve positioned what they do as essential, not optional. And that’s…

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Basic Needs Beat Big Dreams: Messaging During Economic Chaos

By Michelle Mazur > April 15, 2025
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  Three years ago, clients came to me wanting TEDx stages and book deals. Now? They just want to make money, simplify their marketing, and stay afloat in a dumpster-fire economy. Let me break down how I’m dramatically shifting my message to meet the moment—and why you should too. (Click play or read the transcript…

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AI for Marketing That Doesn’t Make You Sound Like a Freaking Robot

By Michelle Mazur > April 1, 2025
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  AI is everywhere in marketing right now, and I get it—it’s tempting to let it do all the heavy lifting. But if your strategy is just “Hey, Claude, write me 10 LinkedIn posts about email marketing,” then we need to talk. Because that approach? It’s turning business owners into content-producing robots, all sounding the…

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