What if a recession could actually help your business grow? Sounds bananas, right? But hear me out. In every economic downturn, some businesses thrive. And I believe yours can be one of them—if you position yourself as the expert people are desperately searching for right now. When budgets tighten, people get picky. They’re not…

  Do you ever get that gut-punch feeling when some bro marketer suddenly “finds his zone of genius” and lands clients left and right… meanwhile you’ve got actual results, actual experience, maybe even a degree (or three), and your inbox is quieter than a library on a Friday night? Same. And I’ve had enough. Let’s…

  Let’s be real: your offer can be life-changing, your messaging can be tight, and people can tell you they love your work—but when it comes time to buy? Crickets. I’ve seen it over and over again (and yep, I’ve been there too). Here’s what’s really going on: you’re saying the right thing… to the…

  Let’s be real: it is maddening to be great at what you do and still feel invisible. Years of experience, glowing testimonials, maybe even a PhD… and still, your dream clients are ghosting you. Meanwhile, someone with half your credentials and a catchy tagline is booked out and bragging on Instagram. If you’ve ever…

  Let’s play a quick game. I say a thing, and you tell me if it’s: Essential A Treat Postponable Expendable Toilet paper? Essential. Fancy lip gloss? Treat. A new couch when the old one still works? Postponable. An app that teaches your cat to manifest abundance? …Expendable (sorry to my kitties cat…you manifest enough…