Make Marketing Suck Less

Category Archives: Podcast

Building a B2B Business Through Relationships Instead of Social Media with Camille Rapacz

When Your Marketing Strategy Doesn’t Fit Your Business Camille Rapacz is a business consultant and leadership coach with expertise in strategic planning, leadership development, and team dynamics. She helps executive leadership teams develop the tools and skills they need to increase profits and become the employer of choice in their industry. But Camille’s marketing journey […]

The Shocking Truth About Doing LESS Marketing

  Whenever I tell someone that I work with business owners to do less marketing while creating more demand, more interest in their programs, their offers, their services, and their expertise, these people look at me like I have lost my ever loving mind. Like I have 27 heads because the idea of doing less […]

What’s Really Killing Your Sales? (Hint: Not Your Offer)

  Once upon a time, you created a new offer. You launched it, and at first, it sold like gangbusters. People are clamoring for it. You have a wait list for it. They’re excited, and you feel like this success train is just gonna roll forever. You figured it out, finally. Except it doesn’t. And […]

Screw Being ‘less Expert’—Unabashedly Market Your Smarts

  Here’s what makes marketing suck for experts. And it has absolutely nothing to do with how smart you are, your nuanced approach, or that you’re not curious enough. You’re preyed upon by unscrupulous business owners because you are curious. You love learning. So when you see that shiny new marketing program, you’re tempted to […]