Here’s a strange but true fact: some businesses actually thrive during economic downturns. Weird, right? But once I really sat with that, I realized it’s not because these businesses have some BS “recession-proof” product. Nope. They’re thriving because they’ve nailed one crucial thing: They’ve positioned what they do as essential, not optional. And that’s…

  Three years ago, clients came to me wanting TEDx stages and book deals. Now? They just want to make money, simplify their marketing, and stay afloat in a dumpster-fire economy. Let me break down how I’m dramatically shifting my message to meet the moment—and why you should too. (Click play or read the transcript…

  AI is everywhere in marketing right now, and I get it—it’s tempting to let it do all the heavy lifting. But if your strategy is just “Hey, Claude, write me 10 LinkedIn posts about email marketing,” then we need to talk. Because that approach? It’s turning business owners into content-producing robots, all sounding the…

  It’s a shit show out there. The economy is a dumpster fire, the stock market is on a rollercoaster, and it feels impossible to know what’s coming next. And for business owners? That uncertainty can be paralyzing. Most people react in one of two ways: Freeze completely and do nothing. Frantically try everything at…

The Advice to “Drop Her Niche” Hurt Her Business Nicole Trick Steinbach is the International Bravery Coach. A former tech executive who’s worked in over 25 countries, Nicole coaches women in technology to build brave careers so they can stress less, work less, and earn more. But Nicole’s marketing journey began with approaches that completely…