It’s a shit show out there. The economy is a dumpster fire, the stock market is on a rollercoaster, and it feels impossible to know what’s coming next. And for business owners? That uncertainty can be paralyzing. Most people react in one of two ways: Freeze completely and do nothing. Frantically try everything at…

The Advice to “Drop Her Niche” Hurt Her Business Nicole Trick Steinbach is the International Bravery Coach. A former tech executive who’s worked in over 25 countries, Nicole coaches women in technology to build brave careers so they can stress less, work less, and earn more. But Nicole’s marketing journey began with approaches that completely…

Falling for the “Boss Babe” Marketing Illusion Elise Enriquez is a productivity coach who helps business owners and their teams make the shift from overwhelm to taking back control of their time.  But for years, her own marketing was overwhelming her and pulling her away from the work she loved. The online marketing trap: After…

When Your Marketing Strategy Doesn’t Fit Your Business Camille Rapacz is a business consultant and leadership coach with expertise in strategic planning, leadership development, and team dynamics. She helps executive leadership teams develop the tools and skills they need to increase profits and become the employer of choice in their industry. But Camille’s marketing journey…

  Whenever I tell someone that I work with business owners to do less marketing while creating more demand, more interest in their programs, their offers, their services, and their expertise, these people look at me like I have lost my ever loving mind. Like I have 27 heads because the idea of doing less…