Make Marketing Suck Less
Podcast
Basic Needs Beat Big Dreams: Messaging During Economic Chaos
Three years ago, clients came to me wanting TEDx stages and book deals. Now? They just want to make money, simplify their marketing, and stay afloat in a dumpster-fire economy. Let me break down how I’m dramatically shifting my message to meet the moment—and why you should too. (Click play or read the transcript…
Read MoreAI for Marketing That Doesn’t Make You Sound Like a Freaking Robot
AI is everywhere in marketing right now, and I get it—it’s tempting to let it do all the heavy lifting. But if your strategy is just “Hey, Claude, write me 10 LinkedIn posts about email marketing,” then we need to talk. Because that approach? It’s turning business owners into content-producing robots, all sounding the…
Read MoreHow To Thrive In The Sh!T Show: Marketing Your Expertise In Uncertain Times
It’s a shit show out there. The economy is a dumpster fire, the stock market is on a rollercoaster, and it feels impossible to know what’s coming next. And for business owners? That uncertainty can be paralyzing. Most people react in one of two ways: Freeze completely and do nothing. Frantically try everything at…
Read MoreWhen Life Falls Apart: How Nicole Trick Steinbach Kept Her Business Running with Compelling Messaging
The Advice to “Drop Her Niche” Hurt Her Business Nicole Trick Steinbach is the International Bravery Coach. A former tech executive who’s worked in over 25 countries, Nicole coaches women in technology to build brave careers so they can stress less, work less, and earn more. But Nicole’s marketing journey began with approaches that completely…
Read MoreBusiness on the Brink: How Elise Enriquez Stopped Being a Marketer to Save Her Business
Falling for the “Boss Babe” Marketing Illusion Elise Enriquez is a productivity coach who helps business owners and their teams make the shift from overwhelm to taking back control of their time. But for years, her own marketing was overwhelming her and pulling her away from the work she loved. The online marketing trap: After…
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