Let’s get real. Growing your audience is a huge pain in the ass. Once upon a time in the wild west days of online business, it was super easy. Post on social media, run Facebook ads that would cost you a buck, a conversion and instant audience. Nowadays, forget about it. Finding new people…

  Remember the horror movie The Blob? Where this big, massive, gelatinous blob just rolls through a city sucking up everything in its path – buildings, people, trees, pets – it doesn’t matter because it’s the blob. Well, marketing can feel exactly like that. It’s this huge amorphous thing that, if you are not careful,…

  Here’s the dirty little secret about creating a new offer that nobody talks about. The hard part isn’t creating the offer. The hard part is figuring out how to market and sell it after it exists. I get why experts don’t tell you this little truth. Because “create your signature offer in 4 weeks”,…

  “If I could just figure out the right way to market.” I hear this all the time from my clients, and maybe you’ve thought it yourself. Because I get it. There are so many marketers out there who are promising you that they have the proven formula or that there is some secret to…

  What if I told you that 95% of marketing advice out there wasn’t for people like you? If you’re following this advice or beating yourself up for not following it, you’re wasting time, energy, and resources doing more marketing that doesn’t lead to results. You’re unintentionally making your marketing suck more, not less. So…