Here’s what makes marketing suck for experts. And it has absolutely nothing to do with how smart you are, your nuanced approach, or that you’re not curious enough. You’re preyed upon by unscrupulous business owners because you are curious. You love learning. So when you see that shiny new marketing program, you’re tempted to…

  You’ve done the work. ✅ You’ve grown your audience. ✅ You’ve nurtured the relationship. ✅ You’ve helped them diagnose what’s really going on in their business. And now? It’s time for the final step: making the offer. Cue the awkward energy shift. You know what I’m talking about—that moment where you go from helpful…

  You do all the work—building relationships, growing your audience, showing up consistently—and then? Most people still aren’t ready to work with you. I’m talking 95%, maybe even 98%, of your audience. Not ready. Not yet. So what happens after you’ve gotten their attention? That’s the question I’m answering this week, because the real magic…

  Once upon a time, you could toss up a Facebook ad, pay $1 per conversion, and boom—instant audience. Today? Not so much. Finding people who don’t know you exist and getting them to care? It’s one of the suckiest, most time-consuming parts of marketing. It’s frustrating, slow, and honestly… confusing. But here’s the shift…

  Remember that old horror movie The Blob—the one where this massive, gooey monster just rolls through town swallowing everything in its path? That’s exactly how marketing felt in my business. Every time I tried to “do marketing,” it felt like this amorphous beast that was ready to devour my time, energy, and mental health.…