“I’ve been thinking all that time I’m spending over here on social, and I’m not spending really any quality time with the people that voluntarily chose to be in my world by opting into my thing.” Riddle me this, Batman. Why do we spend so much time on marketing that leads nowhere vs. focusing…

  Marketing feels like a time suck of doom. There’s all this doubt. >>>Is it really working? >>>Am I getting it right? Whatever right means. And then despite spending so much time on your marketing, you’re just not seeing the results you want to see. And then there’s the beating yourself up of feeling like…

  “I went down a whole path that was completely not right for my business, and it was very frustrating, and I wasted a lot of time doing a lot of stuff that wasn’t really helpful.” You know what really sucks about marketing? When you’re told to market in a certain way that works for…

  “And then it kinda dawned on me last year: I don’t need a lead magnet or an opt-in. I think you talked about how every time you create something, even if it’s free, you still have to “sell it.” I’m just selling my newsletter. It was like a weight lifted.” – Bev Feldman Think…

  “I want to make sure that if someone happens to find me when I’m not posting content, that they have a way to hear about me, learn about me – without me having to pump out content to the feed.” Nothing makes me want to dive head-first into a vat of lava like the…