Make Marketing Suck Less

Michelle Mazur [00:00:00]: Marketing feels like a time suck of doom. There's all this doubt. Is it really working? Am I getting it right? Whatever right means. And then despite spending so much time on your marketing, you're just not seeing the results you want to see. And then there's the beating yourself up of feeling like you're never doing enough despite your best efforts. And what I want for you is to stop the doubt, the worry, the beating yourself up. I don't want you to feel like you're wasting your time, energy, and money on marketing. Because as a solo business owner, you've got too much going on for any of that nonsense. But how do you stop? How can you make marketing suck less? Well, stay tuned. I've got something brand new just for you.

Michelle Mazur [00:01:12]: Welcome to Make Marketing Suck Less. The podcast that knows marketing is freaking hard, especially when you're a solo business owner trying to juggle it all. I'm your host, Dr. Michelle Mazur, author of the 3 Word Rebellion and founder of the Expert Up Club. Forget the latest marketing fads and tactics promising social media stardom. I'm here with research-backed strategies to help you clarify your message and get twice as effective with your marketing. And while I can't promise you'll ever love marketing, I'm here. to make you hate it a tiny bit less.

Michelle Mazur [00:01:52]: Oh, my God. I can't believe it's the end of summer. Wow. It went fast. I really hope you've enjoyed yours, and I hope you've been enjoying hearing from members of the Expert Up Club about how they are making marketing suck less for their own businesses. One of the things that I promise members of the Expert Up Club is that they can do less marketing while seeing better results for their business. And I know some of you might be giving the side eye to that promise. You might be skeptical because everyone out there is telling you to add more to your marketing. Every day, there's another course, another way for you to market your business, and it just adds one more thing to the growing list of demands that you have as a solo business owner.

Michelle Mazur [00:02:51]: So I decided to create something to prove to you that it is possible to do less and show you exactly what that can look like for your business. It is called Market Like An Expert. It's totally free. It's a 7 day email course that helps you create a do less but better marketing strategy. And by the end of those 7 emails, you'll know exactly what to do to grow your audience, nurture, and build trust with them, and how you're inviting them into your sales process. The goal of these 7 days is to help you double down on what works for you, your business, and your sanity, and eliminate what doesn't. Yes. Eliminate.

Michelle Mazur [00:03:45]: It also answers 3 big questions for your business that ultimately save you time and just banish all of that worry and overthinking and self doubt about doing it right. So if you already know, like, hey, Michelle, I'm in. This sounds great. You can go to drmichellemazur.com/mle, or open your podcast app and hit the Market Like An Expert Link and sign up. And if you wanna know about the 3 big questions Market Like An Expert can answer, well, keep on listening. So let's talk about question number 1. Is it possible that you could achieve better marketing results by doing less? Now here's the deal.

Michelle Mazur [00:04:35]: Marketing does 3 jobs for your business, and you need to make sure that whatever marketing you're doing, that you've got the 3 jobs covered. The cool thing is you need 1 or 2 marketing tactics for each job. That is it. But what I've seen is that too many people are doing 3 or more tactics, and sometimes a lot more tactics than 3, to get the job done. It's the person who feels like they need to be on LinkedIn and Instagram and TikTok and Facebook when, really, each of those places is doing the same damn job. And most of the time, they're not doing their job very well and deserve to be fired, but that's a conversation for another day. So this course is really about rightsizing and streamlining your marketing efforts. One of the first things you will do is assess how much marketing you're doing or beating yourself up for not doing and then eliminating at least one of those tactics, saving you time and energy and cognitive load, like, the bandwidth that it takes to be worrying about all this crap.

Michelle Mazur [00:05:57]: And, honestly, this is the only email based course that is actually here to save you that time and mental bandwidth. And then this focus, when you start eliminating the new focus, helps you do your marketing better. Because when we are over marketing, our energy is splintered. We're trying to do all of it, and so we're not doing any of it well. And if you can focus on one tactic or 2 tactics, then your marketing will get better and you will see better results. Alright. The second question, how big does my audience really need to be in order to succeed? Well, my friend, sometimes bigger isn't always better. I know you've heard the money is in the list, but depending on the business you have, sometimes it's not.

Michelle Mazur [00:06:58]: You and I spend so much time worried about growing our email list, growing our following, never knowing what enough looks like. And the answer to how big your audience needs to be is custom to your business. And the email course helps you figure out that number, and it is so much easier than you think. And when you leave, you'll know what enough looks like for your business. You'll know how big your audience needs to be. And some of you might be pleasantly surprised by that number. And this is gonna save you time and energy building an audience you might not even need, and it's also gonna put your mind at ease that you're on the right track.

Michelle Mazur [00:07:56]: Alright. The 3rd and final question, are you tired of feeling guilty about your marketing efforts? If you feel like you're not marketing enough, you're worried that you should be doing more and that by not doing more, you're going to tank your business. If you're constantly asking yourself, what else should I do to market? What else should I do to bring more people into my world? For the love of God, please take this course. You're going to get peace of mind by developing a clear, manageable marketing strategy, and you'll let go of those ineffective tactics and focus on a sustainable approach that fits your business and your life. And what I love is you're going to reduce that worry you have that I should be doing more that's occupying your mind just by reading these emails and taking a few simple actions. And you only need, like, 5 minutes a day to do this. Like, it is not a heavy lift to read these emails and take the action. So if you want at least one of these 3 questions answered, then please, please, please, please, co sign up for Market Like an Expert at drmichellemazur.com/mle or just open your podcast app and click the link and sign up from there. And in 7 days, you'll feel so much better about your plan and strategy to market your business, and it's going to feel less like a time suck of doom.

And maybe you'll just start liking marketing a teeny tiny bit more.

Michelle Mazur [00:09:55]: If the Make Marketing Suck Less pod is making your marketing more effective so that your clients can find and hire you, please share the show with a friend. The easiest way to do that is through pod link. You can find the show at pod.link/rebel, and that page will allow anyone you share the show with to subscribe and start listening in their favorite podcast player.

That's pod.link/rebel.

The Make Marketing Suck Less podcast is a production of Communication Rebel. Our production coordinator is Jessica Gulley-Ward. The podcast is edited by Steven Mills, our executive producer is me, Dr. Michelle Mazur.

The make marketing suck less podcast is recorded on the unseated traditional lands of the coast salish peoples, specifically the first people of Seattle, the Duwamish people, original stewards of the land, past, and present.