Sometimes when it comes to marketing, we are our own worst enemies. We are kicking off a brand new series about how we unintentionally make marketing suck more for our businesses. And sometimes we don’t even realize we are doing these things, but there are these tiny ways that we sabotage our business, our…

  One of the things that pisses me off about online business is how people play fast and loose with words. A lot of the time, they use words in a way where they don’t mean what they think they mean. And this past year, I’ve noticed a lot of people talking about messaging and…

  “Figuring out how to explain what you do in ways that resonate with other people and connects them to what they’re feeling right now is tricky.” Have you ever been talking to someone explaining what you do and they’re staring at you like you’re speaking a language they’ve never even heard before and don’t…

  “If I decide to use social media, then maybe I’m posting all the time and checking for likes and comments in my off hours. What you choose from marketing can affect your life. And for me, it has been really important to figure out a way to do it that works for me and…

  Let’s face it. Experts are made to feel shame about their expertise. We too often hear things like >>don’t be an expert, be an explorer >>don’t be smart, be curious >>don’t be an expert, be a human And these things are said by the very people who claim to get experts known and hired…