Do you freak out a little bit at the idea of narrowing your focus to speak to one specific client? Because if you do that, wouldn’t that mean you’re losing out on other potential clients? So today, we are talking about a word that you’ve heard a lot about that probably makes you roll…

  Once upon a time, you created a new offer. You launched it, and at first, it sold like gangbusters. People are clamoring for it. You have a wait list for it. They’re excited, and you feel like this success train is just gonna roll forever. You figured it out, finally. Except it doesn’t. And…

  Here’s what makes marketing suck for experts. And it has absolutely nothing to do with how smart you are, your nuanced approach, or that you’re not curious enough. You’re preyed upon by unscrupulous business owners because you are curious. You love learning. So when you see that shiny new marketing program, you’re tempted to…

  You’ve grown your audience. You’ve nurtured and engaged them by building a case for why they should work with you. You’ve helped them diagnose what problem they’re actually having. And now it’s time for the moment. You know, the one where you have to transition from being helpful to actually inviting people to work…

  You do all this work to build relationships. Get the word out about your business and grow your audience. Then once you have someone’s attention and they are finally following you or joining your email list, 95% of the time, they are not ready to work with you. Surprise! After you’ve got someone’s attention,…