Priority No. 1 is to be known for what you do and how your business serves. Your Signature Talk is the key to how you talk about your business and how to crystallize your message for the people who need it the most. And, as an entrepreneur, it’s something that cannot be outsourced—no one can replace you when you need to talk about your business.  

The focus of today’s episode is your Signature Talk, and we chat about:

• The reason entrepreneurs need a Signature Talk to talk about their business
• All the places a Signature Talk can be used on or off the speaking stage from webinars to sales calls to videos
• The elements of a Signature Talk and how you can nail it by answering three questions

Mentioned in this Episode:

1.    Your Unfair Speaking Advantage
2.    Speak for Impact Program
3.     Get a Speech, Get a Gig
4.    Guest blog post on entrepreneur.com: 3 Steps to Your ‘Unfair Speaking Advantage'

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