Make Marketing Suck Less
Are You on the Dark Side? Here’s How to Use the Force of Persuasion for Good (TRSP 29)
By Michelle Mazur > May 12, 2016
Filed Under Podcast

Just like the Force that pulls Luke to the good side and Vader to the dark, persuasion is inherently neutral. It’s how a speaker uses a persuasive technique that makes it ethical (good) or manipulative (bad). When persuasion is used ethically, it is an amazing tool! Persuasion can create incredible results for your speaking and for your audience. It’s powerful, changes lives and truly serves.
In today’s episode, we will get to the bottom of how you can avoid the persuasion dark side so you can communicate in a way that feels good to you and your audience:
- Learn the two questions you should ask yourself so that you stay on the good side of persuasion
- Discover why some persuasive tactics make you feel “icky”
- Consider how to select a persuasive lever that works for you and your audience
Mentioned in this Episode:
Create Your One-of-a-Kind Message
Your 3 Word Rebellion is the Key to Growing Your Business & Impact