Make Marketing Suck Less

Dr. Michelle Mazur (00:00): If I can do it, you can do it too. After all, you just need to be one step ahead of your client, and if you have a rags-to-riches story about how much you've overcome, that gives you authority. Messages like these have ruled the online space since its inception. These messages cast the widest net possible and basically say, "Anyone can own a business. No specialized knowledge? No problem." But these messages have left experts out because most of us don't have that rags-to-riches story. And we've done it for other people, not just for ourselves. And forget about being one step ahead. You are 20 steps ahead. So common marketing advice just hasn't worked for you, and for too long, experts have been passed over and overlooked in favor of business owners who are incredible at marketing, but struggle to deliver real results. And that needs to change. Let's make 2023 the year of the expert and let's change the online business industry together. Here's my call to action and audacious vision for the year ahead. Let's do this.

(01:40): Get ready for the Rebel Uprising Podcast, the only podcast dedicated to business owners who feel overlooked for their expertise, skills, and experience. Let's claim your expertise and turn your complex ideas into unmistakable messaging that grows your business. I am your host, Dr. Michelle Mazur, the author of The Three Word Rebellion and Your Rebel Truth Telling Guide to building a business that gets noticed. Online Business is going through a reckoning. Too many big promises have been made. Too few results have been gained. Too much money has been spent on solutions that didn't deliver. The market is savvier than ever before. More people are raising an eyebrow, giving serious stink eye to messages like, "Look at how much money I make. Ooh, see my dream lifestyle with my big house and nice car and Louis Vuitton bag. Ooh, and look at my glamour shot photo shoot." All of those messages scream, "Look at how successful and rich I am. If you want to be successful and rich, just follow the same six-step formula I used."

(03:00): And we all realize that these people are over promising and under delivering. And, finally, the pendulum is swinging the other way and people are finally looking for people who know what they're talking about and get realistic results for their clients. People are looking for experts and finding real experts exceedingly hard to find. So, in 2023, what do you say that we change that? Here is my vision, my rallying cry, my rebel expert manifesto to remind you how much we need your business and that you do have what it takes to be that go-to expert that people seek out because they know they can trust you and you deliver. So here's the Rebel Expert Manifesto. Number one, your expertise is valuable and vital. Claiming your expertise is an act of rebellion. It's too easy to overlook your own expertise. It comes so easy to you that you think, well, everyone can do this, right?

(04:23): The rebel truth is that not everyone can do what you do. Before anyone can value your expertise, you've got to value it yourself. Let this serve as your reminder that your expertise is valuable and you should be compensated well for it because it is vital to solving your clients' and your industry's problems. Number two, it's about the way you think. You think differently. The way your brain works and the way you see the world is unique. It's one of a kind. And you know that expertise is not about information. It's not about being able to cite facts, figures, or theories. It's about applying what you know to your client's situation to solve problems and help them achieve their goals in only the way you can. The way you think is your unfair advantage.

(05:32): Number three, curiosity is power. There's always something more to learn and you crave to know more. You ask questions that others never even thought of asking. You are unafraid to say, "I don't know but I'm going to find out." Curiosity is your superpower and this quest for knowledge. It is a hallmark of expertise, but it also sets you apart from your competition and at times it may make you feel like you are not expert enough. But oh, my friend, you are. Use your curiosity to better serve your clients and make your dent in the industry. Number four, you possess the stamina for the long game. You've got staying power my rebel friend. You know that quick fixes, cookie cutter shortcuts, and the latest hack don't work for you and they don't work for your clients. You didn't earn your expertise overnight so you know business is not about overnight success.

(06:49): You're committed to playing the long game because you know your expertise can help so many people. So you're making the commitment to keep showing up and playing that long game. And, finally, number five, radical responsibility to communicate your expertise. Your clients need you, but they can't hire you if they don't know you exist. Your mandate is to translate your expertise into a message that matters to your clients. And this, my friend, is the ultimate act of service. Your clients don't know why or how your specialized knowledge could benefit them. Remember, your clients don't want to be experts themselves. They want to benefit from your expertise. Always remember that. Show them why your specialized knowledge matters and how it helps them so they can experience the results of your work. It's your time. The pendulum is swinging the other way and more and more people are seeking out the real experts to hire to do business with.

(08:15): 2023 is the year of the expert and I'm working on some cool stuff behind the scenes to help experts get known and hired for their work. If you want to be the first to know about what's next, and get a PDF version of this Rebel Expert Manifesto to remind you how freaking powerful what you know and the way you think is, then go to drmichellemazur.com/expert. I hope you join me in creating a movement of experts who flood the online marketplace with work that gets their clients results and changes the industry. Because the only way we change online business for the better is if we do it together. If the Rebel Uprising Podcast is helping you claim and communicate your expertise so that your clients can find and hire you, please share the show with a friend. The easiest way to do that is through Pod Link.

(09:22): You can find the show at pod.link/rebel, and that page will allow anyone you share the show with to subscribe and start listening in their favorite podcast player. That's pod.link/rebel. The Rebel Uprising Podcast is a production of Yellow House Media. Our production coordinator is Lou Blazer. Our production assistant is Emily Kilda. The podcast is edited by Steven Mills. Our executive producers are Sean and Tara McMullen. The Rebel Uprising Podcast is recorded on the unseeded traditional land of the Coast Salish Peoples, specifically the first people of Seattle, the Duwamish people, original stewards of the land past and present.