Do you know the real purpose of marketing and messaging? You’re probably thinking, “Of course Michelle, sales! To increase revenue.” But that’s not actually right. The real purpose of (good) marketing is to lead people through the content you create and cultivate conversation and relationship with your audience. And throughout all that, you’re helping them…

Ebbs and flows. Feast or famine. Ups and downs. These are all the catchy phrases that we use when our audience is hot and steady one second and then stalls out the next. But here’s the thing, your audience shouldn’t be treated like an old car that is unreliable when it comes to starting. An…

You most likely started your business because you love what you do, right? Not because you love spending all of your time on social media. I think most people, especially during the pandemic, have a pretty lousy relationship with social media, and this can be exacerbated for business owners who rely on sites like Instagram…

Have you ever tried to put a piece of furniture together without reading the instructions first? I mean, how hard can it be right? You just need to put it together to match the picture on the outside of the box. Wellllll, I tried to do this a couple of months ago when we got…

Imagine crafting a message for an audience who doesn’t know they have a problem, a problem to which you have the solution for. This is the situation that our guest today, Kari Schwear, found herself in when she started her business, Question the Drink. Kari coaches her clients to question their relationship with alcohol. Her…