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Author Archives: Michelle Mazur

Expert Enough: Navigating the 3 Stages of Expertise

  “I don’t know if I’m expert enough.” “Oh, really?” As soon as I hear this phrase, I always ask, “So tell me about your experience.” And then I am regaled by a list of certifications, education, experience on the job, transferable skills, developing their own frameworks and working with clients and getting results. Yes, […]

Expertise Matters: Defying Marketing Topes In Online Business

  Have you ever thought that one of the reasons that you’re hesitant to market and put your expertise out there is because of the way we’re taught to market in the online space. Because what we’re taught is not for you, especially if you are an expertise-based business that’s been doing it for a […]

Market Like An Expert: 3 Specific Reasons To Market Your Expertise

  “I wish I didn’t have to market. Why can’t people just see I’m an expert and hire me on the spot?” I can’t tell you how many times I’ve heard this very thing and I get why. Experts think because we are damn good at what we do, that people should just recognize that […]

Moving From Giving To Asking: Navigating Marketing’s Tricky Transition

  This is gonna get awkward. There’s always a time in marketing when you reach this awkward transition point. Where you go from empathizing, providing value, and giving your potential clients an “ah-ha” that makes them think to asking them to work with you. And let’s face it. It’s a tricky, weird transition to navigate […]

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