Falling for the “Boss Babe” Marketing Illusion Elise Enriquez is a productivity coach who helps business owners and their teams make the shift from overwhelm to taking back control of their time.  But for years, her own marketing was overwhelming her and pulling her away from the work she loved. The online marketing trap: After…

When Your Marketing Strategy Doesn’t Fit Your Business Camille Rapacz is a business consultant and leadership coach with expertise in strategic planning, leadership development, and team dynamics. She helps executive leadership teams develop the tools and skills they need to increase profits and become the employer of choice in their industry. But Camille’s marketing journey…

  Whenever I tell someone that I work with business owners to do less marketing while creating more demand, more interest in their programs, their offers, their services, and their expertise, these people look at me like I have lost my ever loving mind. Like I have 27 heads because the idea of doing less…

  Do you freak out a little bit at the idea of narrowing your focus to speak to one specific client? Because if you do that, wouldn’t that mean you’re losing out on other potential clients? So today, we are talking about a word that you’ve heard a lot about that probably makes you roll…

  Once upon a time, you created a new offer. You launched it, and at first, it sold like gangbusters. People are clamoring for it. You have a wait list for it. They’re excited, and you feel like this success train is just gonna roll forever. You figured it out, finally. Except it doesn’t. And…