Here’s what makes marketing suck for experts. And it has absolutely nothing to do with how smart you are, your nuanced approach, or that you’re not curious enough. You’re preyed upon by unscrupulous business owners because you are curious. You love learning. So when you see that shiny new marketing program, you’re tempted to…

  You’ve grown your audience. You’ve nurtured and engaged them by building a case for why they should work with you. You’ve helped them diagnose what problem they’re actually having. And now it’s time for the moment. You know, the one where you have to transition from being helpful to actually inviting people to work…

  You do all this work to build relationships. Get the word out about your business and grow your audience. Then once you have someone’s attention and they are finally following you or joining your email list, 95% of the time, they are not ready to work with you. Surprise! After you’ve got someone’s attention,…

  Let’s get real. Growing your audience is a huge pain in the ass. Once upon a time in the wild west days of online business, it was super easy. Post on social media, run Facebook ads that would cost you a buck, a conversion and instant audience. Nowadays, forget about it. Finding new people…

  Remember the horror movie The Blob? Where this big, massive, gelatinous blob just rolls through a city sucking up everything in its path – buildings, people, trees, pets – it doesn’t matter because it’s the blob. Well, marketing can feel exactly like that. It’s this huge amorphous thing that, if you are not careful,…