Here’s the dirty little secret about creating a new offer that nobody talks about. The hard part isn’t creating the offer. The hard part is figuring out how to market and sell it after it exists. I get why experts don’t tell you this little truth. Because “create your signature offer in 4 weeks”,…

  “If I could just figure out the right way to market.” I hear this all the time from my clients, and maybe you’ve thought it yourself. Because I get it. There are so many marketers out there who are promising you that they have the proven formula or that there is some secret to…

  What if I told you that 95% of marketing advice out there wasn’t for people like you? If you’re following this advice or beating yourself up for not following it, you’re wasting time, energy, and resources doing more marketing that doesn’t lead to results. You’re unintentionally making your marketing suck more, not less. So…

  Sometimes when it comes to marketing, we are our own worst enemies. We are kicking off a brand new series about how we unintentionally make marketing suck more for our businesses. And sometimes we don’t even realize we are doing these things, but there are these tiny ways that we sabotage our business, our…

  One of the things that pisses me off about online business is how people play fast and loose with words. A lot of the time, they use words in a way where they don’t mean what they think they mean. And this past year, I’ve noticed a lot of people talking about messaging and…