Make Marketing Suck Less

Author Archives: Michelle Mazur

How To Keep Your Messaging Relevant During A Turbulent Economy

  Can we talk about how batshit bananas the current economic climate is? Online business is undergoing a major correction right now. Sales cycles take longer. Trust is at an all time low. And all of those business owners who were touting their “Big Teams!” and “7 Figure Success!” are now talking about descaling and […]

Expert Enough: Navigating the 3 Stages of Expertise

  “I don’t know if I’m expert enough.” “Oh, really?” As soon as I hear this phrase, I always ask, “So tell me about your experience.” And then I am regaled by a list of certifications, education, experience on the job, transferable skills, developing their own frameworks and working with clients and getting results. Yes, […]

Expertise Matters: Defying Marketing Topes In Online Business

  Have you ever thought that one of the reasons that you’re hesitant to market and put your expertise out there is because of the way we’re taught to market in the online space. Because what we’re taught is not for you, especially if you are an expertise-based business that’s been doing it for a […]

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