Pinpoint the #1 Way to Build an Audience of Future Buyers
No one understands your work quite like you do. What you consider common knowledge, your potential clients don’t even know about – it is not on their radar. And this is part of the curse of expertise. What we think as experts is universally understood – it’s not. And what your potential clients don’t […]
Do you hate the idea of pressing on people’s pain points? Agitating the pain so that the only solution to make it stop is by giving you money? I do too. It’s gross. It’s icky, and, unfortunately, it works. But there’s another way to talk about your clients’ struggles and challenges without feeling like […]
Who are you talking to? And I don’t mean just your right-fit client. You probably know that you’re talking to moms, other business owners, or women in tech looking to make a career change. But who are you talking to in relationship with your business? Have they been following you for ages, or did […]
The foundation for all your messaging is something that is so often overlooked and skipped by many solo business owners. This is an essential piece of messaging for ensuring that you’re able to capture the attention of the people you want to serve. It helps you grow your audience. This piece of messaging also […]
Happy 2024, Expert! I’m noticing something that I never thought I would see in online business. Messaging is finally having its moment. While I’m thrilled that messaging is getting the attention it deserves, there is a catch, my friend. Most of the business coaches and marketers who are talking about it are oversimplifying what […]
Create your one-of-a-kind message that is the ultimate hook and the message you want to be known for!
The 3 Word Rebellion is the key to go from business owner to thought leader.