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Messaging Strategy

Want to Stand Out In Your Industry? You Need a Messaging Strategy

By Michelle Mazur > April 19, 2023
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Stand Out with a Message Strategy

  There’s a lot of confusion about what messaging and messaging strategy is.  Over the years, I’ve heard messaging defined as: Your elevator pitch A content plan Developing your offer and pricing your offer A unique selling proposition  The copy on your website These definitions are all a bit correct and missing some core pieces…

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