Messaging Strategy
Your Marketing Message Matters More Than Tactics. If your calendar is empty and your inbox is quiet, it’s tempting to assume you need better tactics—more posts, more content, more platforms. But in a lot of cases, your tactics aren’t the real problem. Your message is. That’s why getting clear on what a marketing message is…
There’s serious confusion about what messaging and messaging strategy actually mean. Over the years, I’ve heard messaging defined as: Your elevator pitch A content plan Developing your offer and pricing your offer A unique selling proposition The copy on your website These definitions all miss something critical: messaging is what makes your expertise undeniable…
