Make Marketing Suck Less
Podcast
Who Should Your Message Focus On? Self-Centered vs. Audience-Centered Messaging
Do you think that you are your message? Now, if you’ve listened to past episodes of the podcast, you know exactly how I feel about this idea. Recently, I had a consult and my potential client was so prepared for it. She was prepared to tell me her whole entire story and as our discovery…
Read MoreCould This Be the ONE Thing that Makes Everything Else In Your Business Easier?
Back when I was a communication professor teaching Intro to Communication, I would inevitably have this conversation with several students per semester. Usually, the student wasn’t doing very well in my class and they would show up in my office hours and we would talk about what’s going wrong for them. And inevitably they would…
Read MoreDo you think that marketing is scammy? You’re not alone. Today so many people have an unfavorable view of marketing because so many companies have chosen the short term, ineffective, hype-based marketing practices. Guess what? Marketing doesn’t have to be that way! Nicole Hernandez is on the show today and she’s sharing her 3 Word…
Read MoreHow to Let Future You Make Decisions in Your Business Today
Today I want to talk to you about this big mindset shift that I’ve made this past year in my business to truly become recognized for my work and also to start building the kind of business that I want to have that makes an impact. Also, funny story right now I am recording this…
Read MoreThe Difference Between Being Influential vs. Being an Influencer
I am so excited to talk to you about one of my favorite words, and I know that sounds a little bit odd, but this is actually a word I’ve been hesitant to use because I think it gets confusing for a lot of people. The word that I’m totally in love with is the…
Read More