Make Marketing Suck Less

Category Archives: Podcast

Telling Your Story is Bad for Your Speaking Business (TRSP 12)

You’ve heard this public speaking advice before: “Share your soul-stirring story.” But is that that piece of advice costing your revenue, clients, and speaking gigs? Yes, yes it is. The reports about how much your audience cares about your story have been greatly exaggerated. On today’s show, we’ll discuss how to tell your story in […]

Your 2016 Speaking Action Plan (TRSP 11)

We are 16 days away from 2016. I’ve been deep into my 2016 planning for about a month now. And one thing I know for sure as a speaker: If you don’t have a plan to speak for 2016, you won’t be speaking at all. How do make a speaking plan that sets you up […]

3 Reasons Why There Are So Few Paid Women Speakers (TRSP 09)

Have you sat in the audience watching one male speaker after the next wondering where all the female speakers are? A friend of mine went to a marketing conference last year and every single speaker was a male. How is that even possible? Aren’t there any women who speak on marketing? Well statistically it’s not […]

Speakers Mind the Presentation Gap (TRSP 08)

Please mind the gap. The presentation gap. Too many speakers, step on stage, and fall into the gap. The gap is a trap of giving far too much information to the audience. Once in that trap your audience becomes overwhelmed and never takes action on the message. The gap sucks and must be avoided at […]