All-or-nothing thinking is a scourge when it comes to messaging and marketing for your business. What I see is far too often, business owners spend a ton of time, energy, and even money creating a new marketing asset. Let’s say you create a new lead magnet to grow your email community. You’ll spend hours…

  Do you ever feel like you’re not marketing enough? You know what you should be doing, but the thought of doing it sucks the life force out of you. You’d much rather work with your clients or do almost anything else, including cleaning your cat’s litter box, than market your business. If that’s you.…

  What’s remarkable to me is there are so many courses and programs out there to teach you every marketing tactic under the sun. Yet, what those courses rarely (if ever) teach you is—how to know if your marketing is working. It’s no wonder when I ask a business owner, “Is your marketing helping you…

  Do you have to be on social media to market your business? If you’re becoming more and more disenchanted with social media, know this, you’re not alone. The number one question I’m asked these days, is there an alternative to marketing on social media? My clients are requesting marketing strategies that don’t have a…

    Here’s something we don’t talk about enough when it comes to marketing… What does effective marketing look like for your business? I know what the web celebs will say. They’ll say, “Marketing works when you’re booked out with clients for months on end!” or “When your post goes viral and you grow your…