Pinpoint the #1 Way to Build an Audience of Future Buyers
What if you stopped trying to build an audience? The common knowledge is that as a business owner, you should be growing your audience, building your email list, and growing your community. But is that true for your business? What if, for expert business owners, growing your audience is actually the wrong approach? Then […]
When it comes to marketing, sometimes it’s hard to know where to focus and what to do in order to make your marketing work for your business. Plus, it doesn’t help when you kind of hate doing marketing. I know you’d rather be working with clients you love versus promoting your business all the […]
Where are my podcasters at? If you have a podcast or are just thinking about creating one, then today’s show is for you. My guest, Jeremy Enns, and I are discussing what it takes to create a podcast that gets noticed and stands out in a sea of a million other podcasts. Plus, we’re […]
There’s a lot of confusion about what messaging and messaging strategy is. Over the years, I’ve heard messaging defined as: Your elevator pitch A content plan Developing your offer and pricing your offer A unique selling proposition The copy on your website These definitions are all a bit correct and missing some core pieces […]
Unless you’ve been living under a rock, you know all about ChatGPT. And I know there are a lot of worries about it. Whether it’s a worry about replacing you and your business or that ChatGPT is just going to create a lot more noise in the marketing space and a lot more boring […]
Create your one-of-a-kind message that is the ultimate hook and the message you want to be known for!
The 3 Word Rebellion is the key to go from business owner to thought leader.