Michelle Mazur
There comes a time in your business when you know something is not working. It might be your message. It might be how you’re choosing to market. There’s something nagging at you that you know you need to change, but are putting it off. You put it off because you might love what…
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Why does expertise matter? When I was asked this very question on a podcast, I was taken aback. I thought, Duh, of course, expertise matters. Why wouldn’t it? I realize, however, that we live in a world with a strong anti-expert bias. It shows up in the most subtle ways like someone saying,…
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We live in a world where people get burned all the time. Sales pages, over promise, and under deliver. And sometimes what gets promised doesn’t get delivered at all. Because of this, trust is at an all-time low in the industry. I know you. You aren’t the problem. You’re the type of person…
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Where are you “should’ing” on yourself when it comes to marketing? With marketing, you have so many different options, and every marketing expert has their own opinion or proven formula for what works. But how do you know what marketing strategy is right for you and when you just need to let something…
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Are you making marketing harder than it needs to be by over-marketing your business? Whether you’re following the advice of web celebs telling you that you need to be everywhere or you are easily distracted by the latest marketing craze, it’s time to pause. You might be making marketing harder than necessary by doing…
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