Michelle Mazur
Recently, I contradicted the advice of two big name creators. These were the type of creators who had audiences of thousands of people. They have audiences bigger than I ever want to have an audience of. And you know what? It was awkward to contradict them to be the rebel going up against these…
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What if you stopped trying to build an audience? The common knowledge is that as a business owner, you should be growing your audience, building your email list, and growing your community. But is that true for your business? What if, for expert business owners, growing your audience is actually the wrong approach? Then…
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When it comes to marketing, sometimes it’s hard to know where to focus and what to do in order to make your marketing work for your business. Plus, it doesn’t help when you kind of hate doing marketing. I know you’d rather be working with clients you love versus promoting your business all the…
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Where are my podcasters at? If you have a podcast or are just thinking about creating one, then today’s show is for you. My guest, Jeremy Enns, and I are discussing what it takes to create a podcast that gets noticed and stands out in a sea of a million other podcasts. Plus, we’re…
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There’s a lot of confusion about what messaging and messaging strategy is. Over the years, I’ve heard messaging defined as: Your elevator pitch A content plan Developing your offer and pricing your offer A unique selling proposition The copy on your website These definitions are all a bit correct and missing some core pieces…
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