Pinpoint the #1 Way to Build an Audience of Future Buyers
There’s a game Maggie Patterson, my co-host of Duped, plays with me all the time. It’s called “Can I Tell What Makes You an Expert?” We go to an about page of someone who’s doling out advice like candy on Instagram and see if we can tell why they’re credible to speak on this […]
“I’ve been burned before.” I’ve heard those four words more this year than in any other year I’ve been in business. Potential clients who fill out my intake form tell me about another “messaging coach” who didn’t deliver on their promises, or the person who they hired created messaging that was unusable in the […]
You’re just one course away from recession proofing your business! Or are you? The message around recession proofing is everywhere these days, but what do you really need to know about surviving, and even thriving, in this economy? Will the course or the membership site be the ticket, or are there other skills you want […]
There has been a disturbance in the force. Or, a shift in the market. When I first started offering brand messaging in 2018, the economy was cooking with gas. The stock market was on fire, the job market was stable, and consumer outlook was positive. And when the economy was great, clients would come to […]
It doesn’t feel the way I thought it would. Once my clients land on their Three Word Rebellion–the message they want their business to be known for, the message that they will be leading with–it’s not uncommon for them to say something like, “I thought this would feel different.” There’s an expectation that landing […]
Create your one-of-a-kind message that is the ultimate hook and the message you want to be known for!
The 3 Word Rebellion is the key to go from business owner to thought leader.