Truth time: How many ideal client avatars have you created for your business? If I had to guess, probably a crap ton, right? Every business program wants you to do one and they all sound something like this, “Makayla is a 38 year old entrepreneur and a mom to three cats. She loves watching highbrow…

Have you ever done that marketing exercise where you go to your three best clients and ask them what it is they think you do? And then you’ve gotten three different answers to that question or you hear things like, “Oh, you’re so magical. I couldn’t live without you. You know, people just need to…

You don’t have to work with shitty clients. There, I said it. In fact, you don’t even have to have sales calls with potentially shitty clients. One thing that breaks my heart is when my clients are working with people who don’t appreciate their skills or talents, or they’re working with people who just are…

I’m having a little “I said what I said moment” today when I claim there is only one remaining way to stand out in business: how you communicate with your audience and your prospective clients. I’ve had this idea for a while, but didn’t want to boldly claim it without a bit of evidence first.…

It’s easy to think “I’m not like them. I would never knowingly manipulate people into buying from me. I’m not like those Bros!” But what if it’s more complicated than that? It’s not a Bro Marketing Binary. What if Bro Marketing is the air we breathe online? You may not look like a Bro, but…