Pull a hoard of drooling, slobbering, fervent buyers willing to buy everything you have to offer! Yeah. That’s a real headline from a real sales page. Ick. But it reminded me of a question from a member of my email community that asked me, what will replace manipulative, privilege-based marketing in years to come?…

This is me reading sales pages (oh boy have I read a lot of them in 2021). There’s so much B-O-R-I-N-G, sounds like every other business out there messaging.  The biggest problem with ‘meh’ messaging is that is it’s easy to walk away from, to click out of, to completely ignore, to scroll very fast…

It is almost the end of the year and that means it is time for business resolution. In today’s episode, I am talking about the top ‘meh’ messages that you need to drown in the sea of sameness. But before I do that, I want to ask you one crucial question: If a visitor came…

In the last couple of episodes, we’ve been focusing on creating demand for your services. First, we talked about the unspoken problem in business or what I also call ‘’the time to make the donuts issue’’. Then last week, we talked about what being in demand actually looks like. Today, I am talking about what…