Make Marketing Suck Less

Michelle Mazur

Demystifying Marketing : Behind The Scenes of My Marketing Strategy

By Michelle Mazur > March 15, 2022
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  What happens after you get a message that works for your business? AKA that message is persuading people and leading them to work with you, so it’s generating revenue for your business. How do you get that message that works to the people who need to hear it? The people who right this minute…

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Why Is It So Hard to Know If Your Messaging Is Working?

By Michelle Mazur > March 8, 2022
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  A huge following equals easy sales, right? Eh, not so much. Let me give you an example. Once upon a time in 2019, there was an Instagram influencer with a following in the millions who hung on her every word. She decided she wanted to create a clothing line and she would start with…

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Messaging: What Is It and How Do You Know If It’s Working

By Michelle Mazur > March 1, 2022
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  How do you know if your messaging is working for your business? Ask yourself a few questions: Are you making the sales you want to make? Are you closing the deals you want to close? When people show up on sales calls, are they ready to work with you? And is the sales conversation…

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Exploring the Messy Middle of Building an Audience and a Business

By Michelle Mazur > February 22, 2022
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  Imagine this: a friend tells you they’ve just landed a huge opportunity. And you’re thrilled for them! You’re genuinely happy for their success. But. There’s this niggling little voice in your head whispering, that should be me. And it really is a both/and situation. You can be genuinely excited for someone else and still…

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Who Has Bigger Stages and Why

By Michelle Mazur > February 15, 2022
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  What if the online business game is rigged? There’s such a sense of rugged individualism and “pull yourself up by your bootstraps” when it comes to building an audience and building your business. And celebrity entrepreneurs with their huge audiences teach you in their courses that if you want a business and an audience…

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